Essential APP, launched on April 20 14, is the first e-commerce platform directly manufactured by users in the world. It adopts C2M (customer to factory) mode, cuts off all profiteering and price increase links in circulation through "short circuit economy", and realizes two-point straight-line connection between users and luxury goods manufacturers and exclusive designers. It is necessary to remove all intermediate circulation links and connect designers, manufacturers and manufacturers to provide users with high-quality, affordable, personalized and exclusive products.

Since its establishment, Essential APP has cooperated with many luxury goods manufacturers such as Nike, Prada, Armani and MAXMARA to provide users with multi-brand goods.

Extended data

The essential APP, like many shopping apps, consists of home page, category, shopping cart and my parts. Familiar functions save users a lot of exploration time. Although the function is the same, the interface design is shine on you and better than blue, which saves fancy page decoration and makes the interface fresh.

The home page has a "must say" function, which pushes an original review article every day. These articles introduce goods from the perspective of user experience, so that consumers can better choose goods. There are many dry goods in the pushed articles, including wearing and maintenance, which are very practical.

Two reference sources: Baidu Encyclopedia-Necessary (e-commerce platform)