How to write the customer summary? For people in the sales industry, customers are the most important. Without sales from customer sources, people can't meet the standards. After the customer talks, someone often writes a customer summary. The following is how to write a customer summary for reference only.
Tuoke sums up how to write 1. First, the basic situation of expanding customers in X month.
Deferred execution time: 20xx years x months x days -20xx years x months x days.
Extended implementation point: Hechuan City and surrounding towns (Taihe Town, Yunmen Town, Qiantang Town and Dashi Town).
Second, the implementation of expansion analysis
Toktug
1, expansion strategy:
The first stage: due to the strong geographical position of the project customers, combined with the analysis of competitive products and intended customers, the development map is made; It is the first time to expand customers with casting nets. Based on the development map, the "Sweeping the City Plan" is drawn up to expand the customer's residence, workplace, living supply place and leisure and entertainment place, which plays a role in guiding and intercepting customers.
The second stage: in the process of customer expansion, market research and information collection are carried out according to the customer expansion map. (1) Understand the customer flow and customer characteristics of Tuoke Point; (2) Determine the best opportunity to expand customers; (3) Feasibility investigation of expanding customer position; Collect all feedback information and adjust the ideas and points of expansion;
The third stage: screen and determine the effective points that can be implemented, adopt targeted expansion, formulate targeted expansion plans, staffing and target tasks, and implement them on the ground.
Block extension point
2. Street expansion: Streets with dense crowds: RT Mart, Chongbai, Jiuchang Street and Yonghui Supermarket, with obvious expansion effect.
Continue to expand key areas. Leisure block: Binjiang Park, which has a large number of people walking in the summer evening, has a remarkable effect of expanding tourists at night, but the climate is getting colder and the flow of people drops obviously, so this point can be appropriately selected to expand tourists in the next stage; In People's Park, the crowd is concentrated before 9 o'clock, but most of the elderly are exercising, and the effect of expanding customers is not obvious. It is suggested that this point can be cancelled in the next stage; Wenfeng ancient street, the effect is average, and there is a large flow of people at dinner time. In the next stage, customers can be expanded by fixed-point and regular car insertion;
3. Professional market: Yiwu small commodity wholesale market and Chengjianbo Yiwu small commodity wholesale market, which are mostly concerned by customers who are away from electricity and interested.
In the MINI era, the customer intention and purchasing power of Jianbo City are not high, and there is no need for targeted expansion in the next stage;
4. Institution: School: Hechuan Radio and TV University and Ruishan Middle School, which are on summer vacation this month, only expand the teachers' residential area, and the effect is good.
Generally speaking, the next stage can be the strong expansion of Hechuan universities; Hospitals: Hezhou Hospital, Ruishan Hospital, Maternal and Child Health Hospital, sweeping the building to expand customers, the effect is average. In the next stage, they can expand customers near Hezhou Hospital, and a number of villas have been excavated in this area, with good customer quality;
Community point
5. Community outreach: customers in residential areas around the project have a strong intention to buy houses, especially in Panlong Garden and Celebrity Lido Community, where electricity is left.
Most of the customers who intend to visit are self-employed and have certain purchasing power, so this area is listed as the key distribution target; Most communities in Dongcheng District (from University Town to Ruishan West Road) are stable home buyers and will not consider buying a house again for the time being, but there are also a few investment customers. Most owners of Chengnan Huafu and Century Garden in Chengnan District said that it was too far to go to the project site to see the house.
6. Shops in the whole city: according to the extension map, the shops in the whole city will be carpet-extended, and 3-4 salesmen will be arranged for regional extension every day.
All the shops in the domain issued DM sheets, which ensured that every shop had DM sheets, and achieved good results, resulting in nearly 20 groups of interested customers.
7. Surrounding towns and villages: After the completion of the "Sweeping the City Plan", the single group immediately moved to surrounding towns and villages to explore customers, and went to the countryside six times in August to Taihe Town.
Yunmen Town, Qiantang Town and Dashi Town started the work of expanding customers. Township customers have played a very good publicity effect and established a high project image. Among them, Yunmen Town and Qiantang Town have a good effect of expanding customers, leaving more electricity than the other two towns, resulting in fewer petitioners.
8. Public transport development: ① Development of transportation hub stations: Hechuan bus station, No.24 motorcade station and township public transport operation points (Dashi and Yunmen districts).
Bus); (2) During the "Skyworth" period, the whole city rectified the dispatch of orders, which made it difficult to expand customers. We must find another way to expand customers-city bus lines to expand customers. Dispatchers are scheduled at 20 1, 30 1, 60 1, 702, 80 1 every day.
Five bus lines, inside the bus
Send orders around the clock. Other dispatchers flexibly arrange and set up guerrilla stations to expand customers.
Third, the summary of the effect of expanding customers
1. Customer's concern: Where is the housing? What's the current price? How big is the apartment? What time does it open?
2. Expand customer achievements: ① Take customers to visit 209 groups and leave 3300 groups of electricity on X -x-X; ② Two sets were sold in Lilac County, with an area of 235.5m2 and an amount of 10630 17 yuan; Yurongzhuang clinched a deal 1 set, area190.78m2, amount 13290 18 yuan; Three sets were sold in Mini Age, with an area of167.95438+0m2 and an amount of 734460 yuan;
3. Admission rate: about 60% on average. During the "Skyworth" period, the order acceptance rate dropped significantly; In Chongqing, RT Mart, Jiuchang Street and Binjiang Park, the reception rate is high;
Four. Problems and solutions in implementation
1, public security, urban management issues
I have had many frictions with them in the process of issuing bills. During the "Skyworth" period, other property dispatchers were beaten and fined. For such a situation, we have prepared relevant emergency training in advance, and applying Mao Zedong's 16-character formula (you enter and I retreat, you retreat and I enter, you stay and I avoid, and you are tired and I send) is the most rational solution.
2. Security issues
When allocating intersections, due to the large number of vehicles at intersections, it is necessary to pay attention to safety at all times. The coping strategy is to find a good time and place and summarize the "safe zone" of time and place.
3. Oversight issues
At any time, the issue of supervision is a key concern, because it directly affects all the investment and return ratio in the early stage. The coping strategy is to run more, see more and urge more.
4. Personnel issues
This month, all the customers are college students. As the end of August approaches, more than half of the part-time students return to school one after another, and the loss of customers is more serious. Reserve 30 developers according to the corresponding strategy, so as to deal with the problem of brain drain in time; Togtoh Center implements the elimination system, expelling performance,
7 Pioneer's poor performance;
5. Property management
The on-site property is understaffed and the battery car configuration is insufficient, so it is impossible to show the model house and transport customers in time.
6. Look at the RV problem
Seeing that the RV driver is not in place, the group driver will take over temporarily, because the group company will call the driver regularly, resulting in the loss of some customers; At the same time, it will affect the timely arrival of Tuoke materials transportation. According to the corresponding strategy, recruit two RV drivers to fully cooperate with the development work.
Fifth, the total cost of distribution is refined.
Remarks:
1. The number of workers per day in the dispatching group shall be controlled at no more than 30, and the number of workers per day in the call group shall not exceed 10;
2. The client's closing commission reward will be paid together with the opening commissions of Building 4 and Building 7 in August;
Tuoke summed up how to write 2 Tuoke activities, did it only bring us tourists? In fact, I thought so at first, until I really started doing this activity and saw different results brought by different shops and beauticians, I found that in fact, blogs brought us far more than what we saw on the surface.
The source of tourists is only superficial. After seeing beauticians break through themselves through training and attending training, their shining eyes, I know, have begun to change. Everyone has many potential cells, but many people have them. Latent cells are in a state of semi-sleep, so they usually give themselves too many so-called reasons and excuses to make their mentality become exaggerated. But when they face their true selves and take themselves seriously, in fact, everyone's ability is stronger than others. People often live in the real world, but they always idealize themselves, which may make their hearts feel better, or they may directly satisfy their vanity, but in fact they hurt themselves unconsciously!
What did the store get at this time? You can know more clearly what's wrong with your store, who is doing the results, who is doing the tasks and who is muddling along. The proprietress of the store will see clearly, just to see if the shopkeeper is willing to face the problem sincerely, or to find some reasonable excuses or reasons to anesthetize himself. As the saying goes, if you pay a little, you will take fewer detours if you are short-sighted. If you are angry, it will be of great help to the store and you can be more clear about your development direction.
So, this activity is really a magic mirror. How do you usually treat your guests? This activity will show the results rudely. Whether we accept it or not, the realistic result will be in front of you.
The beautician knows better that every guest's hard-won work will pay more efforts and efforts in the future!
Of course, after seeing the results of the activities, some people will be unwilling to accept this reality. They are unwilling to face such a result. They don't believe that this is the result and effort of our usual work. I can only say that this is sad and regrettable. This mentality will determine her future development, and her thinking will determine her way out. I hope she can come out and face it bravely. You know, sometimes our disdain and pride, our lofty is often a stumbling block to our success. We just hope that every choice and decision in the future will not be regretted, and we will not always be lost by the illusion of life. . .
How to write a blog summary 3 According to our experience in blog management, share the five steps of blog management:
The first step: emotional management-let part-time workers become [one of their own]
Emotional management is to let part-time workers stimulate their work spirit and reduce the strangeness of part-time jobs. Emotional management is not equal to "fighting chicken blood", but treating the emotions of part-time workers as formal employees. A good horse can run fast only if it eats good grass.
Emotional management has two specific ways:
First, expand the emotional construction before, use the morning time to queue up, shout slogans in unison, cheer up the spirit and enhance work activity. There is no certain rule in the content of slogans. What is needed is to be consistent in action and break the sluggish state. The second is to develop psychological massage among customers, use the late registration time to listen to the actual feedback of front-line work, respond to feedback in time, and give appropriate comfort and encouragement. Enhance the cohesion and execution of [temporary team].
The second step: incentive management-let the pioneers have goals.
Before going into battle, the pioneers received the index, which is the red line of punishment. The motivation to work hard for fear of being punished is hard to last long. The effective way to change passivity into initiative is to set incentives, and set different effect incentives according to each node, such as leaving electricity, visiting, approving, closing a deal, etc., so that customers can turn indicators into goals, improve work initiative and reduce management.
Manage the burden well, so that channel expansion will turn to effect. Specifically, the basic salary of the promotion staff can be appropriately reduced, and the corresponding bonus can be given for each successful power vacation and visit (depending on the actual needs of the project), so as to pay for the promotion results and improve the effectiveness.
Step 3: Standardize management-every thousand people have one side.
Non-standard marketing caliber, such as inconsistent caliber and false promises, is a taboo of real estate marketing, which will not only affect the conversion rate of Tuoke Port to customers in the case, but also lay hidden dangers for the transaction. Therefore, before the expansion, all materials, sales caliber and price caliber should be highly unified, so as to ensure the accuracy of written and oral statements and prevent future troubles. On the other hand, it can reduce the influence of different personnel qualities on customer development to a certain extent, and excellent rhetoric can increase the probability of obtaining customers and make the project image more unified.
The fourth step: tool management-staring, not staring.
When managing customers, it is obviously impossible to let things slide. If it is too strict, there will be side effects. People always like to take advantage of pressure, secretly throw away a page or scribble phone numbers, which I believe all colleagues have encountered. In order to improve the efficiency of the process, we need "staring at death" process management. Specifically, we can combine Internet management tools to weaken the sense of *, improve the standardization of management, and replace a large number of human resources management with standardized management tools. In order to optimize the management effect, Tuoke developed Tuoke, a management tool for Tuoke, which can be installed on any type of smart phone. Through the three versions of "Little Bee", "Commissioner" and "Manager", people in different corners of Tuo Hakka can manage and view Tuo Hakka in real time, including online check-in and check-out, real-time location tracking, indicator completion statistics and incentives.
This management and many other functions. Reduce the investment of management manpower and improve management efficiency in a digital way.
Step 5: Quality management-doing well is not the same as doing badly.
The most common lazy * is [just mix, * will always come out], which comes from the management's disapproval of everyone's work results. Just like e-commerce shopping, sellers need to accept the evaluation of goods in order to keep the motivation to maintain the high quality of goods. Similarly, the management needs to evaluate the work results of customers and form a quality management system. The evaluation results have an impact on the last salary settlement and the next priority employment, and form a traceable quality management record for everyone, whether full-time or part-time.
To sum up, expanding customer management is a complex project, and it is difficult to achieve results in a simple and rude way. Management should be intensive and refined, and methods should be diversified. At the same time, it should be noted that the management with changeable methods needs to grasp the main points of management and not do redundant management. In addition, management needs to be more standardized, and the burden of human resource management should be reduced through the Internet and tools, so as to achieve refined management, light management and practical management, and achieve high-quality customer management.