Recently, the author has paid more and more attention to Tik Tok, and I can't put it down. Tik Tok is a social product of Internet short video service. Different from the communication between acquaintances, WeChat focuses on the contact between strangers, which can expand the social circle faster and make more new friends.
Short video is a new generation of social tools after words, pictures and audio, and it is very popular now.
China has many loyal fans, regardless of gender, age and age. Overseas, TikTok's international version of Tiktok has also won the favor of a large number of young people in Europe and America.
Personally, the interesting thing about Tik Tok is that you can find all kinds of content you are interested in on the platform, and you can also interact with the author and other readers in time.
At present, Tik Tok has become a comprehensive service platform, including history, film reviews, funny jokes, humanistic philosophy, tourist attractions, food recommendation, fitness, live broadcast with goods, live broadcast with talents and so on.
More and more people brush Tik Tok on the subway, on the bus and during the journey, and gradually become "addicted". Even if they don't brush it for a day, they will feel uncomfortable. Sometimes I feel that the rich content of Tik Tok has threatened the traditional TV programs.
Recently, I accidentally brushed a Tik Tok "Cicada Mom Information", which specifically talked about the achievements of Tik Tok cargo personnel. The content in the journal is about the Tik Tok 10 talent list in May.
There are many celebrities in it, and the results in one month are quite dazzling! The transaction volume is really awesome! It's amazing that a person can achieve such great results! (See Figure 1, Figure 2, Figure 3 and Figure 4 for the results).
Lao Luo ranked second. I remember last year, the media reported that Hammer Technology operated by Luo Yonghao went bankrupt and owed 600 million yuan. But by June 5438+00, 2020, he revealed in the talk show conference finals that he had paid off more than 400 million debts. It seems that on-site delivery has become his means of quick repayment. In this way, it is estimated that the balance will be paid off soon, and there may even be a huge surplus in the future.
How is this achieved? It is quickly realized through the channels of the Internet!
Figure 1 to Figure 4
Because I am engaged in data analysis, seeing these figures and commodities, I began to wonder if I could analyze something interesting. For example, can you see the logic behind people making money? Knowing their routines and operating methods is also an increase in knowledge.
Based on this interest, I started the analysis work, so I got the following two analysis summary diagrams. (It is stated in advance that this analysis does not consider the authenticity and source of the data, but only the meaning and enlightenment of the data itself).
Table 1: TOP 10 information summary table
We can get the following information from this table:
1 and TOP 10 add up to10.50 billion people, and the total goods brought in May1* * 2.332 billion yuan;
2.TOP 10 * * 27 category with goods;
3. The number of male talents exceeds that of female talents.
4. The total amount of goods brought has little to do with the number of fans. For example, Mr. Dong's jewelry has a small number of fans, but the price of the goods is high, so the quantity is large.
Boy, what a great record! The national population is more than 65.438+04 billion, and the fans of these 654.38+00 people add up to just over one tenth of the national population. The sales of 2.332 billion yuan were all realized online through the Internet. If it is realized through offline shopping malls or brand stores, how many shopping malls or stores need to participate? How many promotional activities do you need to do? It is estimated that only the operators of shopping malls or brand stores in the physical industry know how many resources are needed to achieve this result.
After reading these four data and conclusions, I can't help wondering how they did it. Around these contents caused me more speculation. I'll list the problems one by one. Sometimes, the process of seeking answers is the process of constantly exploring questions and doing proof questions. It is more meaningful to think clearly about the question than to know the answer directly. These questions are as follows:
1. Of the total merchandise brought by Daren, how much sales and merchandise did fans contribute?
2. How much sales and goods have non-fans contributed?
3. What is the ratio between their sales and the quantity of goods?
4. What is the proportion of fans who buy goods to the total number of fans?
5. Is there more than one fan among the top 10 people who buy goods?
6. Will fans of 6.TOP 10/0 people buy goods from others?
7. Are non-fans of 7.TOP 10/0 buying goods from talents?
8. is there any connection between the goods brought by 8.TOP 10/0? Are you guys on the same team?
Table 2: Category Analysis
As can be seen from the above figure, the goods brought by people are mainly divided into eight categories, among which the top three are family pets, snack food and beauty care, which are consumer goods and closely related to the lives of ordinary people.
However, the sales of jewelry are also very large, which shows that ordinary people dare to place an order online without going to the on-site shop or looking at the real thing. This is very different from the traditional offline jewelry store to buy jewelry.
The conclusions and problems arising from the data in Table 2 are as follows:
1, because each talent brings more than one goods, usually at least two or three. So although people carry a large amount of goods, what is the actual sales volume of each category? Without this figure, it is difficult to judge that people have the strongest sales recommendation ability for specific goods.
2. With such a dazzling record, how many live broadcasts did Daren have in May?
3. When do these live broadcasts usually start? When will it end?
4. How many viewers participate in each live broadcast?
5. What is the turnover of each live broadcast?
6. What is the number of goods sold in each live broadcast?
7. What is the sales volume and quantity of live broadcast products, and what is the purchase volume of fans and non-fans?
8. Besides the live broadcast, what was the sales volume of Daren's products at other times in May?
9. What is the format of the amount and quantity contributed by fans and non-fans?
10. Is the sales volume and sales volume of the live broadcast large, or the sales volume and sales volume of the non-live broadcast time large?
1 1. Will fans and non-fans buy many products recommended by experts?
12. Did fans and non-fans repeatedly buy the products recommended by Daren within one month?
Combining the above two charts, we can see four conclusions and 19. There are more questions than conclusions, which shows that there are still many places worthy of in-depth investigation and thinking. Moreover, these conclusions and questions are closely related to data and actual scenarios.
The key to digitalization is to find data, analyze data and use data. After the data is obtained, it is associated with the actual scene and verified, so that the true story behind the phenomenon can be found. Take Daren as an example, the data exists on the Tik Tok platform.
So data analysis is the most critical. These problems are closely related to analysis. By answering these questions, we can learn about user portraits, user behavior, purchase frequency, user preferences, the effect of talent marketing methods and other information. With this information, we can better analyze the secret of success.
Next, we plan to select some experts, observe them for a month and record their actions in Tik Tok this month. See if you can find something new. See you next time! If you have different opinions, please discuss them in the message area.
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