1, there must be a quota system: no matter how big the beauty salon is, it is necessary to formulate the staffing and post responsibility system of employees and various rules and regulations (such as service record system, collection system, product sales commission system, etc.). );
2. Several principles of operation: first, beauty salons should have the principle of human feelings and the concept of product sales; Second, let employees establish the principle that customers are always God; Third, there is the principle that small beauty salons can do a lot;
3. Three basic elements of operation: cost, sales and profit.
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(1) cost: including the operating expenses of beauty salons, the cost of beauty products, the salaries of employees and other additional expenses, in which the operating expenses include fixed expenses (rent, loans, salaries of employees, insurance premiums, depreciation expenses of instruments, etc.). ) and non-fixed costs (including water, electricity, gas, taxes and other extra costs, etc. ).
(2) sales principles of beauty salons:
First, the principle of advertising sales: advertising should be done according to one's own ability, mainly including brochures, posters, signboard advertisements, light box advertisements, newspapers, radio and television. The key is to establish a brand effect among the public and let more people know your beauty positioning.
B. Promotion principles inside and outside beauty salons: In order to improve their popularity, beauty salons often do some promotion activities at the entrance of beauty salons or in public squares outside. The main contents include explaining skin care knowledge for past customers for free, testing skin for free, recommending beauty and skin care products to customers (some can use gifts or materials for free), on-site demonstration, and issuing service discount cards (monthly, semi-annual, annual, etc.). ).
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C pricing principle: the pricing principle mainly considers the following factors: industry price, consumer affordability, service cost and basic cost (skin care products, water and electricity, etc.). ), national policy, the location of beauty salons.
D. Cost control principle of beauty products: Product cost control includes controlling product inventory (using consignment sales as much as possible), reducing waste and consumption, and implementing product use registration system.
E. cost accounting principle: the cost accounting of beauty salons is divided into two parts, one part is the accounting of beauty products directly used for customer beauty services, and the other part is the accounting of beauty products directly sold to customers by beauty salons. The former cost accounting can be directly included in the service items, and generally it is necessary to calculate the percentage m% of the cost of beauty products (m% = the cost of beauty products in the current month or day/the turnover of the current month or day *100%); The latter is sold according to the formula: selling price = purchase price/1- addition rate.
(Bonus rate can be determined according to the grade of beauty salon, service quality of service personnel, product grade and industry price).
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Beauty salon management method: beauty salon public relations.
No matter the size of the beauty salon you run, you must establish good public relations and social relations in order to make your career invincible. Its public relations, like other industries, are social relations between industries and the public, and between governments. As a beauty salon operator, we should handle the following public relations:
1. Public relations between beauty salons and consumers: consumers are the main source of income for beauty salons. We should regard consumers as gods and study consumers (including their occupation, age, gender, family composition, income, habits, hobbies, education level, etc.). ) and its information feedback (product quality, price, service, management level, etc. ) Go to the beauty salon.
2. The relationship between beauty salon owners and employees: This relationship should be the relationship between leaders and leaders at work, and the relationship between comrades, brothers and sisters and friends in life. The boss should care about the employees and the employees should respect the boss. Employees should unite with each other.
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3. Relationship between beauty salons and relevant government departments: Beauty salons are often closely related to industry and commerce, taxation, public security, streets, sanitation, urban management, water and electricity. Only by handling these public relations well can we be in an invincible position.
4. Relationship between beauty salons and surrounding businesses and the public: It is also important to do a good job in the relationship between beauty salons and surrounding businesses and the public.
5. Relationship between beauty salons and the same industry and suppliers: It is also essential to keep in touch with the same industry, so as to learn from each other, improve each other and keep abreast of the new progress of the industry. Without suppliers to provide products, your way of making money will be exhausted.
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