The most important thing in business operation is "local atmosphere" and "popularity", which is not superstition. "Local atmosphere" mainly depends on whether there is a commercial atmosphere in this place and whether this commercial atmosphere is suitable for the goods we operate. "Fame" mainly refers to whether there are customers in the place where we operate and whether these customers have psychological motives to buy our goods.

As a special commodity, tea not only has the functions of drinking and health care, but also embodies its cultural and artistic value. It can make people pure, elegant and return to nature. The choice of tea shops should be based on the characteristics of tea, which can be summarized as follows.

1, bustling commercial center: These areas have strong business atmosphere, large passenger flow, complex shopping levels and high purchase frequency. Most consumers have strong characteristics of seeking quality, quality and beauty, but the cost of house price or rent is relatively high, and the competition is particularly fierce. Therefore, before entering, you must carefully consider and analyze whether you have manpower, financial resources and material resources. If you have the conditions, it is certainly right to enter the "business center". However, if you don't have the strength, you must not act rashly. These places need high-grade tea, so you should pay attention to the brand and the variety of famous tea. Tea sets should be matched with tea books related to tea, such as purple sand, porcelain and glass tea sets.

2. Hotels and restaurants: Hotels and restaurants are places where business travelers live. Most of them don't bring tea and can buy it at any time. And in order to visit relatives and friends, bring some tea, which is elegant and not vulgar, and the restaurant should also use tea. "Guests come to make tea" is the traditional etiquette of China people.

It is worthwhile to open a tea shop next to the hotel group, and the rent should not be too high. At the same time, you can rent the management hall of the hotel, which can enhance the style and combine it with tea art.

3. Traffic Avenue: These places have a large flow of people, mainly to attract customers. Therefore, these places pay attention to the external attraction of tea shops, with novel varieties and preferential prices, which are suitable for some businesses with older brand names and larger intangible assets. It is best not to blindly open a tea shop.

4. Residential areas: Tea is a necessity for residents' consumption, and the risk of choosing residential areas is generally small, but at the same time, the business styles of tea shops are different for different levels of residents.

A. Old areas: These residential areas are characterized by primitive China, industriousness and simplicity. Tea should not be too high-grade, tend to the middle and low grades, pursue low profits, the sales staff should be flexible, pay attention to popularity, the quality of tea should be stable and the reputation should be good.

B. New District: The consumption of such residents is relatively advanced, and their material wealth and spiritual civilization are relatively improved. Operators are required to have slightly higher grades of tea varieties, richer varieties and more new varieties to keep up with the new trend of tea varieties.

C. High-end property areas: These people are the first to get rich after the reform and opening up. They have a high living standard and a fast pace. To open a tea shop in this area, the taste is higher and the price is higher. It is required that the quality of sales staff should be better, the packaging should be exquisite, the packaging speed of tea should be faster, and some high-grade gifts and high-grade tea sets can be added at the same time, and the business hours should be longer.

D. industrial residential area: now some cities have formed an industrial area, such as veteran cadres' area, teachers' area and star area.

Tea operators should adopt different management methods according to the characteristics of different groups of people.

E. bazaars: these places have a large passenger flow, but most consumers are good shoppers. They demand affordable tea, and they often take preferential measures to promote sales.

F, near the school: intellectuals are the main customers, the facade should not be too luxurious, there should be many varieties, the price must be low, and the salesperson should have rich knowledge of tea.

There are some other places: tourist attractions, for example, are not suitable for large-scale operation, and some commemorative packaged teas should be properly managed.

2. Tea shop decoration: Tea shop decoration mainly highlights the characteristics of tea merchants and gives customers a harmonious and beautiful psychology. Tea shop decoration is divided into external decoration and internal decoration, mainly to attract customers to browse in the store, and internal decoration is mainly to stimulate customers' purchasing motivation.

Exterior decoration has the following elements:

1, external modeling: The external modeling must highlight the elegance and childlike innocence of "tea".

2. Signboards: Signboards are permanent advertisements, which should stimulate consumers' curiosity, attract consumers' attention, facilitate consumers' memory, and also reflect the style of tea shops. Generally, tea shops use traditional styles, with rectangular plaques, large pieces of black paint as the background, gold-plated characters as the roll call, and celebrities are invited to write and carve them, which is solemn and magnificent. Alternatively, it can be painted with varnish, inscribed by celebrities, and then carved.

3. Couplets: If you use a good pair of couplets, it can better reflect the cultural and artistic atmosphere of the tea shop.

4. Window: The window is the first exhibition hall of the tea shop, which can directly influence consumers' desire to buy. The windows should be designed as large as possible, and some attractive tea leaves can be put inside, such as fresh-keeping tea, scented tea and health tea with loud advertisements. You can put an appropriate amount of tea sets, make several cups of tea with good quality in transparent glasses, and change several varieties every few days. The lights in the window should be brighter, and tea, tea sets and tea leaves are all displayed.

5. Store door: The store door of the tea shop should be as big as possible, and the lighting should be good. At the same time, we should also consider security.

6. External lighting: The external lighting of the tea shop must be bright, preferably white or green, not red. If you use one or two green spotlights, you can highlight the attraction of the tea shop.

7. Store name: The name of a tea shop mainly reflects the unity of personality of operators and the harmony of tea culture. A good name is the key. You can use traditional time-honored brands, or according to the characteristics of tea, combined with the thinking of operators, or ask tea culture experts to give a good name, such as Wuyutai Tea House, Xinyutai Tea House, Mantangxiang Tea House, Xianshan Tea House, Green Tea World and Beijing tea culture experts.

Several elements of interior decoration:

1, the shelf counter is mainly generous with smooth lines. Generally, it should be made of wood, which can be painted like red wood or made of varnish. This can reflect the harmony and unity of the remaining tea. At the same time, you can make several bookcases for tea sets and tea books, and if possible, you can put a square table or coffee table for tea tasting.

2. walls: the walls of the tea shop should be simple and elegant. Generally, wooden decorative boards are used, and it is better to brush with primary color paint. At the same time, it is reasonable to cooperate with tea calligraphy and painting or introduce publicity materials about tea knowledge.

3. Floor: The floor is mainly kept clean and tidy. Marble, terrazzo and paper are also acceptable. If the carpet is green or gray, it is best not to use dazzling colors.

4. Lighting: The lighting at the top must be bright. Electronic fluorescent lamps are generally used. The brighter the better, the green light should be installed on the counters and shelves, not the red light.

5. Decoration: It is very important to decorate the storefront. You can put some flowers, bonsai or big purple sand and porcelain bottles appropriately. The key is to adopt different ideas according to the characteristics of different tea shops to achieve the finishing touch. Never pile up blindly.

The layout structure of interior decoration must be in harmony with trading, leisure and external environment, giving people a clean, elegant and comfortable feeling.

3. Rich knowledge of tea: As a tea operator, the first thing you need to master is rich knowledge of tea, simple knowledge of tea planting, the origin, types and processing of tea, and where all kinds of tea grow. The origin of local famous tea, the identification of tea quality, the change of tea price, tea art, tea ceremony, tea culture and tea-related knowledge.

At the same time, constantly understand the requirements of the market, grasp the changes in tea consumption, update business concepts, and predict the changing trend of tea consumption.

Fourth, strictly control the quality: the quality of goods is an important factor that determines the operation of a store, especially tea. Therefore, when you enter tea, you must never be human. You must strictly control the quality, look at the shape, smell, moisture, soup, taste, leaf bottom and price, and be meticulous. If conditions permit, advanced testing equipment can be used. If you are not sure, you can ask some full-time technicians. At the same time, the supplier is required to have three certificates (business license, hygiene license and commodity inspection certificate) to enter the packaged tea. To find out whether the other party has a sub-packaging factory and whether the procedures are complete (sub-packaging qualification, commodity bar code, origin, production date and shelf life), open one or two boxes (bags) to see if the quality is consistent. Never save trouble and trust people easily. It is best to choose suppliers with scale, strength and intangible assets.

5. Scientific purchasing: Tea is particularly seasonal, extremely strict in storage, and there are many kinds, which requires operators to have a clear and flexible mind when purchasing. Never buy a lot of goods at once to save trouble. We must know the market dynamics, predict the sales situation of that year according to the size of our own business scale and the sales volume of the previous year, and be more cautious in purchasing high-grade famous tea appropriately, instead of trying to make a lot of money at once and selling as much as possible. Otherwise, you have worked hard for a year and accumulated a lot of tea. The depreciation of old tea is really chilling. Operators who are new to the tea industry should be more careful, consult more experts and make more trips, because you can't afford it.

As a retailer, it is necessary to establish information files for wholesalers and manufacturers in order to contact them in time when they are out of stock and avoid the contradiction between shortage and backlog.

6. Variety should be complete: consumers have various requirements for tea. As an operator, we must adapt to the market demand, try our best to complete the variety, determine the main varieties we operate, not refuse other varieties, not close ourselves, have a tolerant attitude, accept new varieties, and leave less unpopular products, leaving the mailing address of suppliers for emergencies.

7. Understand the taste of consumers in the business area: If the quality of tea is ultimately decided by consumers, then the key for operators is to supply it according to the taste of consumers. Consumers in different regions have different tastes, including scented tea in the north, green tea in the south and tea transshipment in the northwest.

Different regions, each region is different. Take Beijing as an example, Dongcheng District likes strong flavor, strong soup and strong fragrance, Haidian likes light flavor, Huang Liang soup, and suburbs like bitter flavor, as long as it is resistant to soaking. This requires operators to make regular investigations and studies, make extensive contact with consumers, and update their tastes according to their needs.

8. Rationalization of pricing: The selling price of tea has always been a difficult problem to solve. The previous price was too high. Through the media, consumers "stop watching tea".

Nowadays, due to fierce competition, many people sell too low, and some even lower than the cost price, resulting in vicious competition.

I think there must be reasonable pricing while maintaining good quality. First of all, we must determine your purchase cost price. After calculating your operating cost and your reasonable profit, we should make a reasonable price with reference to the market. We can neither make huge profits nor compete at low prices. Of course, famous tea and special craft tea are priced higher because of their specific artistic value, which I think is appropriate.

Nine, the omni-directional three-dimensional structure of goods: there is a difference between the three-dimensional structure of goods and the complete variety. First, add different grades of tea on the basis of complete varieties. For example, "Huangshan Mao Feng" has pre-Ming super, super, first-class and so on; Peony hydrangea includes the first spring, the first Er Quan and the third spring.

Second, it deals in tea and tea-related commodities, such as tea sets, tea books, refreshments, tea, tea health products, tea characters, tea paintings and Four Treasures of the Study. Tea includes purple sand, porcelain, glass, stainless steel, etc. Purple sand includes high, medium and low, set pot, single pot, strange pot, black mud, white mud and red mud, and tea includes melon seeds and pistachios.

Third, unique packaging and storage methods are adopted, such as scented tea packed in tin foil bags, and green tea can be sold in the freezer. The main structure of tea should be determined according to different consumers in different regions, through market research, and can not be blindly imitated or pieced together.

X. Orderly commodity display: Commodity display directly affects consumers' feelings about tea shops.

Different kinds of tea and tea-related products must be displayed reasonably, first classified, such as scented tea area, green tea area, black tea area, health tea area, gourmet tea area and tea set area, and then classified, so that consumers can see at a glance. It is best to put a brief introduction of tea (origin, grade, characteristics, etc.). ) in each area, and then the overall layout. According to the overall environment of your business, tea, tea sets, etc. It should have something to do with your store.

1 1. Conditional tea shops can integrate tea tasting, tea shops and tea art. If your tea shop area allows and your economic strength can keep up, it is best to integrate tea tasting, refreshments and tea art. A very chic tea shop is connected to a small teahouse with unique flavor. The teahouse has an elegant environment, with several calligraphy and paintings, potted plants, original wooden tables and chairs, and an exquisite tea set on the table. In addition, well-dressed etiquette ladies and gentlemen will regularly come to several tea performances, or they can perform for a long time, or set up guzheng guqin to play famous ancient songs, so as to have a special artistic conception, and the fees should not be too high, not to mention alcohol and tobacco, so that customers will have a great desire to buy after drinking tea. Why not?

12. Do a good job in the store hygiene and surrounding environment: tea is a very delicate drink with strong putrefaction. Hygiene in the shop is very important. Storefronts must be clean, and counters, shelves, tea buckets and tea boxes should be cleaned at least twice a day without leaving any dust. Pay special attention to the surrounding environment and see if there are any odorous objects nearby, such as perfume and alcohol.

See if there are any pollution sources around, and never cook in a restaurant.

In the same tea shop, green tea and scented tea should be separated, green tea should be sealed, and flowers should not be sucked to destroy the quality of green tea itself. Famous tea should pay more attention to the products that can't be mixed with tea, such as Chinese herbal medicines.

If the pollution source is quickly eliminated because of the peculiar smell, you must stop selling it and replace it with good tea, so as not to damage the intangible assets of the tea shop because of the small loss.

13. improve the comprehensive quality of sales staff: the key to the operation of tea shop lies in the comprehensive quality of sales staff, who are the eyes of tea shop. Improving the comprehensive quality of sales staff is the most critical link to open a good tea shop.

As a tea shop assistant, one must first have a good cultural quality, and it is best to know one or two foreign languages and master tea-related professional knowledge, including the types, producing areas, quality standards, characteristics, brewing methods and storage methods of tea.

At the same time, there are comprehensive knowledge, such as tea ceremony, tea ceremony, tea tasting, tea fighting, tea history and so on.

The clerk is the key to dealing with customers directly, which is related to whether the tea shop can produce benefits. Generally speaking, they should have the following professional qualities:

1, attractive appearance: neat clothes, timely style, elegant appearance, simple and frank expression, neither forced smile nor dull expression.

Speak and behave kindly, naturally and enthusiastically, without long hair, hair dye, nail polish, perfume or expensive decoration.

The posture is natural and decent, and you can't be artificial.

2. Keen observation and brown judgment: The salesperson must have the function of "observing words and observing colors" and recommend different teas for different customers through their appearance, so that the transaction rate is definitely high.

3. More flexible and accurate response ability: Due to different customer levels, the requirements are different, which requires the response ability of sales staff to quickly respond to different requirements of different customers, understand and understand customers' purchase intentions, and quickly give a reply or provide services. Someone has summed up that the service reception method is "one after another, ask two questions and contact three", which is the concrete embodiment of flexible response.

4. Excellent language skills: Language is a tool for communication and an important means to provide information and exchange feelings. Language expression is very important to business, which is directly related to the benefit of tea shop. You should speak Mandarin, do not use service taboos, speak moderately, have a good tone, be kind and natural, be polite and sincere, address people appropriately, and use different polite languages for different customers.

5. Strong self-control: Because the working environment of salespeople is monotonous and customers have different personalities, it requires salespeople to control their emotions. No matter how picky the customer is, you should keep a good attitude, take pains to ask questions and answer patiently. Don't get angry when you meet unreasonable customers, but explain patiently.

"Customer is God", please keep in mind.

6. Have certain financial knowledge: A salesperson should have certain financial knowledge, including the ability to identify counterfeit money, foreign currency and various checks, and the correct filling of invoices.

As a milk tea shop assistant, you should also have various packaging capabilities, such as bag packaging, paper packaging, box packaging, barrel packaging and so on.

In short, a tea shop operator must have good psychological quality, business ethics, professional knowledge and superb communication and reception skills.

Most operators know the importance of shop assistants. I hope you can give your Russian assistant professional training at all costs.

"Sharpening the knife does not mistake the woodcutter", and we must not neglect it. Otherwise, it is not cost-effective to spend "huge sums of money" to open a tea shop and lose money just because the sales staff's tea quality is poor.

14. Establish a standardized financial system: It cannot be ignored that the operation must establish a standardized financial system. No matter who you use, you should make a good account of purchase, sales, stocking, discount and loss reporting in cash, and take stock at the end of the month without mercy.

15. establish a strict business system: as an operator, you must establish a business system, otherwise, the management will be chaotic.