Since the introduction of sales letters in Liu Keya in 2008, there have been many sales letters on the Internet. I believe everyone thinks that the role of sales letters has decreased, but is this really the case? In this Keya sales letter course, I realized a real sales letter, which combines our writing skills and has a deep understanding of human nature. Its power is still enormous.

There are many versions of sales letters on the Internet. Their sales letters are poorly written and their web pages are poor, so they have no marketing power because their functions are fake. So how to write a powerful sales letter? The focus of writing a good sales letter is not words, but thinking about human nature. Keya sales letter course is divided into the following steps.

Step one: concentrate.

Our brains produce many ideas every day. Some people say that our brain has about 6 billion ideas every day, and each idea has a short time. So what kind of creativity can quickly attract our attention?

The first is information that is very important to our immediate interests. If you are selling diet pills, you are dealing with a customer who is losing weight. If he needs to lose weight urgently, then he will pay attention to the information related to weight loss. So we need to get his attention, and our headlines must hit his core needs immediately. Like how to lose weight? How to lose weight quickly? Cheats to lose weight, these can immediately attract his attention. We must study what the target customers want. Only by knowing his specific results can we catch him.

The second is unique information that must be extraordinary. Still taking diet pills, how to lose weight? We caught his core needs, but failed to catch his attention to novelty. We need more novel methods. For example, how to lose 20 pounds in a week? This is a bit novel. More novel, such as how to lose 20 pounds a week without exercise? This should be the voice of all dieters. Therefore, if we want to analyze how to catch his attention from the perspective of human nature, we should pay attention to two points: one is to cut into his core interests and then express them in a novel way; the other is to catch his attention and attract his attention in a very novel way, which is different from anything he has seen before.

Step 2: stimulate interest.

After grasping attention, you need to stimulate interest, and interest is extended attention. Or take losing weight as an example. How to lose 20 pounds a week without exercise? If this title catches your attention, you can say that the next letter not only tells you that you don't need any exercise, you can actually eat anything you want, and you never need to stop. More importantly, no matter how fat you are now, no matter how many times you have lost weight before, you can succeed in this way.

Next, you just need to continue to stimulate his curiosity and tell him that what you are seeing now is just the tip of the iceberg. In fact, this thing can be more exciting and strengthen his curiosity step by step, but don't deviate from his attention, because once it deviates, his attention will be gone.

Step 3: Trust.

The first two theories don't talk about your product. If you talk about your product at this time, you will scare him away. You still have to talk about his worries, his interests and what he wants more, because before you sell it to him, you must let him know that you are a trustworthy person. Introduce your background and yourself. When he knows you better, his sense of security will be higher. Of course, you also don't introduce. What you introduced is related to his interests. You just need to introduce some parts related to his needs in a very simple and easy way. In addition, you can share a customer's past case and a story of my friend using your product by customer witness or story sharing. It is important to make him feel safe quickly.

Step 4: Desire.

This desire is not persuasion, not persuasion, but show. He can get what he wants, and it is better than he imagined. Don't talk at length, just like writing an argumentative paper, and it's over. The sales letter is not to convince anyone, but to show him everything he might want through words after deeply understanding anyone's needs. Just like a puppy, if you touch its fur, it will lie quietly. If you touch it with its fur, it will be very unhappy. So, you must follow him, follow his train of thought, follow everything he wants, and everything will become very simple.

Step 5: Take action.

This step is as simple as possible. Very clear. Don't make complicated movements. Don't say please act at once. Let him take concrete action. But before you act, you should draw a blueprint for him and let him know what will happen to his life, his life and his future after using your product. If you want to lose weight, you need to let him know what it's like to use your product for a day or two. Others will praise him, talk about him, envy him, let him enter this world after owning your product, let him enter the desire for the future, and then pull him back and let him take simple and clear actions.

Although human nature is intangible, if you can't do it, your sales letter will not succeed. This is why there are so many sales letters on the Internet that it is difficult to catch others' attention, stimulate others' interest and make people buy them.