Hot spring tourism is a feeling that tourists get by personally experiencing hot spring water, a spiritual, physical and physical enjoyment, and a sublimation of mind, body and spirit. Therefore, hot spring tourism belongs to experience tourism. The theme that tourists feel in the process of experiencing hot springs is hot spring bathing culture. Therefore, the core of hot spring tourism is hot spring bathing culture, health preservation culture, leisure culture and holiday culture.
Product positioning of hot spring tourism (one of the four elements of successful operation of hot spring holiday enterprises).
① product positioning: in a market economy, the market is the leading factor of enterprises. In the fierce competition, whether an enterprise can succeed or not, the first thing is product positioning. The key to product positioning is empathy, which focuses on market demand, not only the current demand, but also the potential market demand. Therefore, it is necessary to study and analyze the present and future markets of human instinctive demand, and often come to a conclusion: the principle of product positioning is "fixed production on demand". The experience of hot springs is that the market demand is "nothing is complete, and small things turn into big things".
② Quality products: The quality products of hot spring tourist resorts are "tangible excellent facilities plus intangible quality services". Let consumers rest assured and rest assured. Only when you are satisfied can you have a good reputation and get loyal customers. Only excellent quality can make a brand. Only with a brand can there be a good situation of "three lines", that is, "I must go, go again and take people with me"
③ Strive to build theme resorts and theme resorts;
Theme resorts must be characteristic resorts. Must have distinctive cultural characteristics; Publicize personality characteristics; High-end consumers. Theme hotels choose and highlight their personality and characteristics according to the cultural background, environment and resources where the hotel is located. , so as to achieve differentiation with other peer hotels; The core of a theme hotel is culture. Only with culture can we have vitality, vigor, stamina and soul, realize core competitiveness and ensure competitive advantage.
Theme hotels are the selling points and highlights of hotel marketing, their own products and the wealth of enterprises. Theme hotels should refer to the themes of nature, geography, history, religion, politics, folk customs, cultural relics, special functions, specialties and other cultures when selecting topics. For example, Jingchuan Hotel in Chengdu was selected as the "Three Kingdoms Culture" theme hotel, Hexiang Mountain Villa in Dujiangyan was selected as the "Taoist Culture" theme hotel, and Royal Hot Spring Resort in Zhuhai was selected as the "Hot Spring" theme hotel, highlighting hot spring tourism and healthy leisure hot spring culture, with the highest room price and the highest occupancy rate among peers.
The theme hotel is planned, designed, built and decorated according to the cultural connotation, and is fully packaged in the hotel lobby, rooms, restaurants, entertainment, staff clothing, services, exhibitions and activities. Through media publicity and advertising, it attracts social attention, constantly expands its popularity and reputation, thus improving social and economic benefits and achieving both fame and fortune.
Theme hotels are different from other homogeneous hotels, but in similar theme hotels, we should also highlight the personality in the theme, which is the theme characteristic hotel.
④ Main services of hot spring tourism (hot spring theme resort hotel):
The functions of the resort hotel are equipped with comfortable and complete functions such as leisure, food, entertainment, travel, shopping and travel. The leading product of hot spring tourism is hot spring bathing area; It has a resort hotel that reasonably matches the reception capacity of hot springs; There are restaurants beyond the hotel's reception capacity (including Chinese food, western food, flavor meals, bars, water bars, tea bars, etc. ); Hot spring is the best "spa" fitness and health care project. We can call it hot spring water (not spa), which means that natural water combines bathing, aromatherapy and massage to promote metabolism and meet the needs of six pleasant senses of the human body: vision (natural landscape), hearing (therapeutic music), smell (natural aromatherapy), taste (healthy dining), touch (massage care) and thinking (inner relaxation).
Hot spring tourism should also have supporting literature, art, sports and entertainment projects related to leisure and vacation; It should also be equipped with well-equipped conference function projects; Such as a large conference hall (which can accommodate about 500 people and is equipped with simultaneous translation equipment), a number of small and medium-sized conference rooms with different shapes (which can accommodate 20 to 50 people), lighting, sound, film and television, multimedia and other intelligent services. For meetings (performances).