Introduction: To start a business, we must first know the importance of site selection, which largely determines the success or failure of opening a store. Pay attention to the following skills when opening a store.

★ site selection skills

1. Store location is good and rent is high.

We often say that every inch of land is precious. This is the way to choose a business address. A good address is usually expensive.

Many small businesses rely on the quality of store websites. The more mass businesses, the more willing they are to invest in stores. Don't be afraid of high store rents in busy areas where store rents are high. Under normal circumstances, as long as there is no problem with your business direction, business strategy and selected source of goods, it is often a high investment and high return in these places. Of course, before investing, you must carefully analyze how much profit you can bring by choosing this store and investing this money, and whether the profit margin of the goods you want to sell here is large enough.

To start a business, we must first understand the importance of a good store location, and don't be scared away by the high store rent. Some entrepreneurs have a wrong consciousness: they would rather invest more in shops than pay high rents. However, although a good dock is worth an inch of land, in general, the money you earn will always greatly exceed the rent. Because the high rent of a good store is not formed in a day or two, nor can the landlord raise it at will. It is formed by the long-term profit sharing contest between the landlord and the rent.

2. Advantages and disadvantages of crossroads stores

Close to the main road, the multi-bus is located downstairs, only a few minutes' drive from the city center, and the traffic is very convenient? In the past, many shops took being close to main roads and main roads as a big selling point. Because of convenience, the boss also favored some shops next to the alley, which once made many shops along the street popular.

However, the prime location of the main road may also become the dead hole of store management. First of all, with the increasing traffic volume, the noise and waste gas pollution caused by being close to the main roads run counter to the trend of green, ecological, environmental protection and healthy mass living. This is the biggest fatal wound in roadside shops. Secondly, because of the uncertainty of municipal planning, the risk of roadside shops being demolished in the future is much greater. With the deepening of urban reconstruction and planning by the government, more and more roads will face the possibility of expansion and reconstruction. In this case, the most vulnerable is undoubtedly the roadside shop near the road.

The more pedestrians, the more prosperous.

It is extremely wrong to think that passers-by are their own customers, and the more pedestrians there are, the more prosperous the business will be. If those pedestrians are people with a clear purpose, then these stores can't stop such customers.

Some pedestrians in commercial streets are like this. Pedestrians in commercial streets often have a clear purpose, so I'm afraid few people will go to restaurants on impulse. On the contrary, the pedestrians on the amusement street are different. They don't need to get to any place at any time and accomplish anything.

So when choosing what kind of street to open a shop, we should not only consider the number of pedestrians, but also consider the nature of pedestrians.

A busy area is not necessarily a good shop.

Some places, on the surface, are crowded with people, but in fact they are not places to gather guests. This is why opening a new store in downtown will soon fail, and opening a store in an alley will be an important reason.

The industry you run is in tune with the store location you choose, and the store location is good. In short, as long as it can make your store prosperous, no matter whether the store is in the business center or in a remote alley, it is a good store. Therefore, when you open a shop, you should consider whether the industry you operate meets the needs of people in the relevant areas.

5. The corner position is ideal.

The corner position is ideal. They are at the intersection of two streets and can produce a corner effect. The advantage of corner position is that it can increase the display area of the window. People between the two streets gather here, and more passers-by patronize; You can ease the crowd through more than two entrances.

Because the shop faces two streets, which side to choose as the main entrance of your shop has become a very important issue. The general practice is to choose a street with a large flow of people as the main entrance of the store, that is, the storefront; One side of the street with low traffic flow is used as a side door.

6. Good peer-intensive business

There is an old saying in business that people in the same trade come by themselves. People attract people, business attracts business, and business is done by everyone, which can create a prosperous scene. With the development of the times, the form of enterprise management is also changing and upgrading.

In commercial operation, in some streets or places, the same kind of goods are concentrated, which is characterized by many kinds of goods and perfect service facilities, and can attract a large number of customers who come here.

For example, in some cities in China, there are some characteristic streets or commodity cities, which mainly deal in certain commodities. This mode of operation is beneficial to both producers and consumers, and it is a clever competitive measure for commodity operators to meet the needs of the market.

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