"Live to Ninety-nine" is a health program co-founded by Shandong TV Agricultural Channel and Shandong Provincial Health Department. Broadcast from Monday to Saturday. The program adheres to the creative pursuit of "closeness, authority, kindness and vividness", closely follows the topic of people's livelihood, invites famous people in the field of health and wellness in China to give authoritative explanations, provides close and practical health knowledge and experience for the audience, and strives to create the most influential health and wellness program in Shandong TV industry.

After a year's operation, the ratings and reputation of this column have been rising. At the 2009 China Health Media Forum and National Radio and Television Excellent Health Program Awards Conference held in May 438+065438+June, all three works recommended by the column group won awards, among which "Live to Ninety-nine" won the second prize of excellent health program on TV, and "Zero Hunger Diet" of the Weight Loss A Plan won the second prize of excellent health program.