China's soft drink industry has developed rapidly. Since 1980s, with the acceleration of reform and opening up, domestic carbonated drinks have been introduced by foreign Coca-Cola and Pepsi-Cola, and domestic Tianfu Cola and Jianlibao. At present, the domestic soft drink industry has gradually entered a period of steady and moderate growth. Judging from the market share of enterprises, the pattern of soft drink industry is becoming more and more dispersed and the competition is intensifying.

Coca-Cola ranks first in the soft drink market in China.

According to Euromonitor data, the top three companies in the soft drink industry in 2020 are Coca-Cola (mainly carbonated drinks), Yangshengtang (mainly packaged drinking water) and Ding Xin (mainly tea drinks), with market shares of 9.3%, 8.4% and 5.8% respectively.

From the brand dimension, in 2020, among the top 20 brands in China, Coca-Cola will occupy four, Pepsi-Cola and Uni-President will occupy two respectively, and the rest enterprises will only occupy 1 brand.

Packaging drinking water enterprises are more popular.

At present, in the soft drink industry in China, packaged drinking water brands represented by Nongfu Spring and Ipoh occupy a large soft drink market. In 2020, Nongfu Spring will be the largest brand in the domestic soft drink market, with a market share of 7.0%. Three of the six brands are packaged drinking water brands.

In 2020, only Nongfu Spring, Ipoh, Sprite and Baisuishan, among the top six brands in China soft drink industry, have increased their market share compared with 20 19, and the other three brands except Sprite are all packaged drinking water brands. It can be seen that Chinese consumers prefer packaged drinking water, and packaged drinking water enterprises are more popular.

The market is scattered and the competition is fierce.

At present, more and more manufacturers are turning their attention to the soft drink industry. Players who have not entered this market before, such as Yili and Mengniu, will enter this market by launching new products. According to Euromonitor data, from 20 1 1 to 2020, the market share of TOP 10 enterprises in China's soft drink industry is declining.

20 1 1 The top ten soft drink enterprises in China account for half of the national market, accounting for 54.0%. By 2020, the market share of the top ten soft drink enterprises in China will drop to 44.9%, and the soft drink market in China will be dispersed and the industry competition will become increasingly fierce.

—— The above data and analysis are all from Foresight Industry Research Institute's Forecast and Analysis Report on Production and Marketing Demand and Investment of Soft Drink Industry in China.