As a just-needed industry for people's livelihood consumption, the fresh retail industry has a market volume of trillions. In recent years, China's fresh retail market has maintained steady growth, and the scale of China's fresh retail market will exceed 5 trillion yuan in 2020. As one of the basic consumer goods in China, fresh products will continue to grow with the increase of per capita disposable income and consumption expenditure. By 2025, the scale of China's fresh retail market may reach 68 trillion yuan.
Fresh food has the characteristics of high frequency and just need, which is a non-standard product and has immediate demand. Compared with beauty, clothing and other categories, the online penetration level of fresh e-commerce is low. However, fresh e-commerce is a rising star in the electrical category, and many capital giants have entered the fresh e-commerce industry. At present, a variety of new modes of fresh e-commerce exist, such as pre-warehouse, store-warehouse integration, 020 platform, community group purchase, etc. Fresh e-commerce with different business models meets the consumption needs of consumers at different levels, and the coexistence of multiple business models will continue. Fresh e-commerce platform can reduce costs and increase efficiency in many aspects with the help of MallBook bookkeeping system.
1. In terms of payment, the billing system aggregates all mainstream payment channels, including WeChat payment, Alipay, China UnionPay Express and Express payment. Whether it is an APP, a small program or other carriers, you can access it with one click through the billing system, and bid farewell to the complicated payment access process completely.
2. In terms of account splitting: the account splitting system has formed a management system with accounts as the core, which can help enterprises sort out the account splitting relationships among platforms, fresh food suppliers, take-away riders, anchors and community leaders, facilitate hierarchical management, provide enterprises with compliant, safe and flexible financial-grade account solutions, and serve the business relationships among various accounts. At the same time, the system has super clearing and settlement ability, which can not only provide various settlement methods such as T+ 1 and D+ 1, but also customize the settlement cycle, so that the platform can realize more settlement possibilities.
3. Compliance: The billing system, in conjunction with a number of licensed institutions and banks, can accurately match the needs of corporate billing business scenarios, provide compliant, professional and safe services, and realize the synchronization of capital flow and information flow by temporarily storing transaction funds in the central bank's supervisors, so that the platform billing business can be truly safe and compliant, and effectively enhance the platform's credibility.
The three-year epidemic in COVID-19 has accelerated the penetration of fresh food on the Internet. Especially in the post-epidemic era, under the wave of "lazy economy", many users have developed the habit of online shopping for fresh food, and the frequency of using fresh e-commerce platforms is also increasing. I believe that the fresh e-commerce industry will continue to develop at a high speed in the future. At the same time, the fresh e-commerce platform should use the accounting system to exert the above efficiency and escort the platform business through a solid underlying accounting technology service capability.