The names of menu categories must be clear and as neat and uniform as possible. For the design of commodity names, our principle is simple, distinctive and easy to understand.
Hot-selling goods can be placed at the top of various uses to guide users to place orders quickly. New products can rank higher than hot-selling products in all categories, so new products can also have better sales. Reasonable classification of goods, so that users can quickly find the goods they want.
Based on users' ordering habits, the pricing settings of goods should be matched with the store activities to a certain extent, which can not only make users feel the benefits, but also allow businesses to obtain a certain profit rate. In view of the current celebration activities, Hui Hui has fine-tuned some commodity prices, which can effectively avoid low-priced orders and effectively raise the overall customer unit price.
Reasonable setting of commodity specifications and prices can effectively help accumulate commodity sales. Not only should we set commodity labels on SKUs such as signboards and new products in the store in time, but we should also pay attention to adding good food labels of Meituan to improve the search accuracy. All products are provided with product descriptions, such as taste, ingredients, eating methods, etc. , can give users reference tips, to a certain extent, improve the conversion of orders.
Good visual effects can effectively increase the transaction volume of stores. Screen design, which pays attention to dishes, makes its style unified, clear and generous, and users will like it more. Shops also have a better sense of quality.
2. Set up a reasonable commodity collection
You can guide the collection of goods in store signs, window characters and menu goods. This kind of high-frequency display guidance can greatly increase the number of collecting users in the store, and the attraction of collecting products can effectively improve the order conversion of the store.
Set skills:
Draw separately.
There should be a text description (referring to the text in the product name or picture).
Don't let go of the specification display space of the collected goods.
3. Highlights of store activities
For high-quality stores, the customer's repurchase rate is more important than the single quantity, and the income brought by high-quality fans is the core of the store's actual payment. For the guidance of old customers' repurchase, we can focus on marketing such as holiday activities and members' day activities, and rationally use marketing strategies such as new product activities and full gifts to help stores improve the repurchase rate and improve the user experience.