1. Product innovation: It is very important to constantly innovate products in response to changes in consumer demand. By developing products with unique functions or characteristics, we can attract more consumers' attention and purchase. At the same time, we should also pay attention to product quality and reputation, and constantly improve product competitiveness.
2. Market positioning: understand the needs and preferences of the target consumer groups and make accurate positioning. Through market research and analysis, we can determine the target market positioning, so as to better meet the needs of consumers and distinguish them from competitors. At the same time, we should also flexibly adjust the market strategy to adapt to the changes in consumer market demand.
3. Channel expansion: Choosing appropriate sales channels and effectively promoting and selling products are the key to seize market opportunities. You can consider multi-channel sales, such as online e-commerce platforms, offline supermarkets, convenience stores and so on. In addition, establish good cooperative relations with various sales channels, promote products and expand market share.
4. Brand building: Building a good brand image is very important for market competition. Through brand promotion and marketing activities, improve brand awareness and recognition, and arouse consumers' interest and trust. At the same time, it is necessary to maintain the consistency and stability of the brand and avoid frequent brand adjustments and changes.
Of course, these are just some common strategies. To seize the market opportunity, it is necessary to formulate and implement corresponding strategies in combination with the actual situation of Yangshengtang Company and Wahaha.