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The entrepreneurial course of Henglin Town
Henglin is a magical town with a history of thousands of years, and it is also a water town in the south of the Yangtze River, which is short of forest resources and has always been out of touch with wood. However, he wrote the legend of "making something out of nothing" of China forest industry. In the mid-1990s, laminate flooring entered the China market from abroad. This kind of floor is a wood-derived material, and its structure is like a "sandwich", which is divided into wear-resistant layer, decorative layer, base material layer and moisture-proof layer. It is wear-resistant, flame-retardant and beautiful. However, China consumers who like to use solid wood are not optimistic about it. Henglin people who are looking for a way to get rich have taken a fancy to it with a unique eye. They believe that this new, environmentally friendly, wood-saving and very practical floor paving material will have broad prospects. As a result, Henglin people who had no chance with wood began the process of starting a business according to "wood".

From 1999 to 10, the first laminate flooring enterprise-Changzhou Gorgeous Decoration Materials Co., Ltd. was born. By 2007, there were more than 400 laminated wood flooring production and supporting enterprises in the town, among which the terminal production enterprises reached 167. In 2007, the production capacity of laminate flooring was 65.438+0.6 billion square meters, accounting for 45% of the whole country. The export value is US$ 344 million, accounting for more than 40% of China's total export value of such products. From scratch, from small to large, from weak to strong, Henglin laminate flooring industry quickly surpassed many old domestic production bases, quickly occupied half of laminate flooring industry, and created the myth of industry development. At present, Jiangsu Loki Wood Co., Ltd., Jiangsu Gloria Wood Co., Ltd. and other national inspection-free enterprises 1 1, Jiangsu first-class and second-class export inspection and quarantine enterprises 1, Jiangsu famous brand products, Jiangsu famous trademarks, Changzhou famous brand products 28. And won the honorary titles of "Famous Town of Laminated Wood Flooring in China", "Capital of Laminated Wood Flooring in China" and "Export Base of Laminated Wood Flooring in China".

While Henglin people are full of confidence to make Henglin floor bigger and stronger, the town has encountered one international storm after another. From June, 5438 to October, 2007/kloc-0, Henglin floor was investigated by the US International Trade Commission "337", mainly involving the patent of floor lock. Henglin flooring company and some well-known domestic enterprises stood up together to respond to the lawsuit. However, due to very complicated reasons, Henglin Flooring Company finally lost the case in this investigation, but the domestic counterparts of Henglin Flooring who never gave up easily appealed the case to the US federal court. What followed was the crisis of anti-dumping and countervailing investigations in Canada, Turkey and other countries. Through several trade frictions, Henglin flooring enterprises have realized more clearly that only by relying on scientific and technological progress, accelerating independent innovation and strengthening the protection of independent intellectual property rights can they be in an invincible position. At present, Henglin flooring enterprises have "joined hands" with Changzhou and Wujin science and technology departments, set up Jiangsu flooring product quality supervision and inspection center in Henglin Town, and set up productivity promotion center in cooperation with municipal and district science and technology bureaus, creating the first Chinese and foreign patent database for strengthening flooring industry, providing information support and technical guarantee for new product research and development of enterprises. And has begun to cooperate with some universities in scientific research projects, trying to design patented products that can replace "ground locks". At present, the whole town's flooring industry has accumulated 6 national invention patents and more than 50 utility model patents, making it a leader in the innovation of China flooring industry.