The popularity of late-night soybean milk is inseparable from online marketing. Many online platforms are promoting late-night soybean milk, making it a brand of online celebrity stores and online celebrities, naturally attracting more young people to consume, thus creating a very popular picture of late-night soybean milk. In addition, the reason why soy milk caught fire in the middle of the night is also related to people's health preservation and attention to health. After all, drinking soy milk in the middle of the night hurts the body, and drinking soy milk is not worrying about hurting the body. This is one of the reasons why it was popular at the beginning.
There is indeed a case of opening a cup of soybean milk in the middle of the night. After the soy milk caught fire in the middle of the night, there was a problem of plagiarism. After all, this kind of shop is actually easy to imitate and has no difficulty. The market competition is great and the network heat is limited, so many late-night soymilk machines are difficult to operate and close after a while.
The closing of some late-night soybean milk shops is also related to its high price. A bowl of ordinary soybean milk may cost several times more than a breakfast shop. It costs more than ten yuan or even twenty yuan to drink a bowl of late-night soybean milk casually. People with high prices will not continue to spend once or twice. If you don't form a regular repeat customer, you will naturally close the door.