Article 1: About the planning mode of the Double Eleven activities in 2022:
20xx 1 1 month 1 1 day.
Location:
Xx beauty salon
Active object:
All new and old single female customers.
Activity purpose:
It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.
Activity promotion:
1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First, the publicity information about this activity was published on the beauty salon website, official Weibo and forum. Publish the activity content on the internet about two weeks in advance.
2. During the event, leaflets and coupons will be distributed in crowded places, streets and main commercial roads, preferably combined with WeChat marketing.
3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.
Activity content:
1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.
2. Non-member customers can enjoy 20% discount or 20% discount directly when they spend 288 yuan in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.
Precautions:
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
Part II: Model essay on the double eleven activities in 2022 I. Activity background.
On the eve of the Double Eleven event, we should actively participate in activities such as bargain hunting and snapping up, and increase our brand exposure and brand awareness, thus paving the way for sales in the Double Eleven event.
Two. Programme of activities
Preheating: the time is 1 1 October to 1 1 October X.
(1) online
Through the independent design of the store, preheat the activity page, including home posters, shop tips, baby details pages, etc. All the pictures are based on the theme of the Double Eleven, aiming to create a shopping carnival atmosphere for the Double Eleven, lay the foundation for the event and store traffic.
Traffic: xx, texting, waking up old customers, etc.
(2) Offline
Design Yi Labao, banners, theme posters, buy some balloons and ribbons to decorate the whole office, so that everyone can fully feel the atmosphere of the Double Eleven.
Customized T-shirts are used for offline mobile advertisements, and all departments take photos after dressing.
Official activities: 165438+ 10/00: 00 ~1123: 59.
Figure: Shop activity main venue page, product details page related posters, activity promotion posters, shop homepage posters, shop tricks, flow chart for guiding independent ordering.
On that day, the reception room should not be short of sweets, biscuits, fruits and other foods, and we should not let everyone starve when we are nervous. The person in charge should arrange for everyone to have a rest online.
Third, follow-up activities.
Artist: Make a statement on the refund processing time, order information modification, delivery express and time, and put it on the home page and product details page.
Customer service: Pre-sale X+ After-sale X+ After-customer review X (responsible for order review and printing) to ensure computer configuration; Ensure printers and related materials (such as spreadsheets); Ensure the company network; Check the software settings. Quick phrases and automatic replies (prepare in advance, including promotions, and use them as little as possible)
Warehouse: ensure accurate inventory and avoid shortage. Prepare packaging materials. Prepare an appropriate proportion of goods for packaging in advance, and pile them up separately in the event to ensure smooth communication between customer service and delivery, and ensure the smooth resolution of order information modification in the sales process.
Fourth, inventory preparation.
(1) Determine the products launched by the Double Eleven activities. All main products should account for 50%- 60% of the overall stock. All products must be put into storage within one week before11,and the store inventory is actually 90%-95%. If you need gifts, you should also stock them.
(2) According to the expected sales scale, prepare the inventory of the main sales commodities of the double 1 1 promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.
(3) Check the barcode management system of goods to ensure that all delivered goods have barcodes, which is convenient for scanning barcodes with a scanning gun to check the accuracy of delivery and improve speed and efficiency.
(4) Be sure to store or promote the inventory of related products in the whole warehouse 2-3 days before the double 1 1 activity, make clear the inventory scale, and input the real inventory data of 100% into ops.
Verb (abbreviation of verb) personnel preparation
(1) For new employees who may be recruited due to the surge of double 1 1 orders, the employee's work arrangement plan should be made in advance, and the corresponding training work should be done well. The packaging link should be well done, the relevant details of the packaging veneer board should be trained in advance, and the staff training should be well done in advance.
(2) Provide complete operation training and other training for all employees, especially those related to order processing.
(3) Formulate emergency plans for temporary dispatch, training and work of employees between departments, as well as relevant arrangements for employees' duty and vacation during promotional activities. Personnel must be well deployed, and two or three shifts should be planned in terms of brushing and customer service. It was all day, taking turns to rest in the reception room. Calculate the number of people at each location according to the flow.
(4) The materials shall be calculated according to the maximum possible flow and the number of packages.
Preparation of intransitive verb materials
(1) Preparation of packaging materials: ensure the inventory of all kinds of packaging bags, foaming fillers and packaging boxes involved in promotional activities, and sort out some specific packaging in advance, just put the goods in. You can also pack the goods directly in advance, make the express delivery form and mail the documents directly for delivery; Paper storage (preparation) for express delivery, invoice, printer debugging and printing consumables to improve the speed of invoicing process.
(2) For large-scale activities such as Double Eleven, more services are required, especially the delivery link, which requires all xx customers to deliver the goods within 2 days.
Part III: Model essay on the double eleven activities in 2022 I. Preface:
After market research and statistics and years of retail experience in specialty stores, most of us are customers who have just bought a house or newly renovated it. But now the average market share of each xx retail store is less than 10%, and there are still many potential consumers who have never been to xx home furnishing fabric shop. Therefore, this promotion is aimed at consumers who have just bought a house, attracting them to the store with exquisite gifts, and then enhancing their desire to buy with the "value package", and finally the transaction is successful.
Second, the time of the incident:
20xx165438+1October1-20xx165438+1October 20th.
Third, the purpose of the promotion activities:
1, so that consumers can quickly understand and contact xx home furnishing fabric shop.
2. Improve the sales performance of xx home furnishing fabric shop.
3. Enhance the popularity and reputation of xx household fabric brand.
4. Promote the brand core value of "home-based care experts".
Fourth, the theme of the event:
xxx
V. Promotion objectives:
1. Target market targeted by the activity: new real estate, wedding photo studio.
2. The main target of promotion: the house being renovated, the new house that just got the key, the newly married house, and the old customers who often introduce new customers.
Six, promotional activities steps:
1. This store distributes leaflets and coupons to new owners.
2. The owner of the new building will get a beautiful gift free of charge in the monopoly with the coupon and any owner's certification documents.
3, the owner to fill in a data file table.
After completion, the salesperson will introduce the general situation and products of this store.
VII. Contents of promotional leaflets.
1. With the voucher, you can get a set of "personalized coffee utensils" worth xx yuan from the local xx home furnishing fabric shop for free.
Tip: Please show a copy of the purchase contract of the property when you collect it. (Time: 20xx years, x months, x days ~ x months, x days)
2. Customers can enjoy a 15% discount after the discount with the promotional flyer or service passbook of xx home fabric, except special goods.
Note: The exclusive stores participating in the promotion activities must ask the customers who receive the gifts to fill out the questionnaire and send it back to the company. Thanks for your support.
Article 4: 2022 Double Eleven Program Model Text I. Activity Background
"Double Eleven Singles Day" is coming soon. Considering the disparity in the number of boys and girls in our class, the Double Eleven "Simulated Couple" activity and the question-and-answer activity on the personality differences between boys and girls were held to promote the emotional communication between students in our class, enrich their campus life, and improve their emotional quotient (EQ) while learning knowledge (IQ).
Second, the theme of the event
* * * Go to11.11,long live making friends.
Three. The purpose and purpose of the activity
Through this activity, we will publicize the relevant knowledge of college students' love psychology to the whole class, guide the students to correctly handle the relationship between men and women, help the students to establish a correct view of love, and treat the love in college rationally.
Four. organizer
xx .
Verb (abbreviation of verb) I-word duration
165438+ 10 month 1 1-X day.
Location of intransitive verbs
Xx classroom of science building.
VII. Object of activities
All the students in xxx class.
Eight. Activity content planning
1. Use WeChat group, campus activity network and class cadres to publicize in class, so that students can understand the theme and content of our activities and actively participate in the activities. And collect students' views on this activity.
2. The host explained the game and announced the start of the game.
3. Pairing principle: Pairing couples through the tacit understanding of boys and girls in various games and the knowledge contest of personality differences between boys and girls.
4. The "fans" of each team should complete the specified tasks within two days, and all tasks need to be photographed, with photos as evidence.
5. The host presented exquisite gifts to announce the end of the activity.
Article 5: 2022 Double Eleven Program Model Text 1. Activity Background:
This is a kind of fate, let us come together from all corners of the country and form our big family. In order to enhance our friendship and get to know each other better, this party is specially held. I hope this party will bring you joy and leave a permanent and beautiful memory in our college life, so let's wait for this long-awaited party!
Second, the purpose of the activity:
I hope this gathering can give you a stage for different kinds of communication and let you know each other in a pleasant environment. Let friendship and community unity create an active atmosphere for university activities.
Third, the theme of the event:
11.11fritters party.
Four. Event sponsor:
XX City Vocational College Young Volunteers Association.
Verb (abbreviation for verb) Activity time:
20xx165438+1October 1 1 6 pm.
Target audience of intransitive verbs:
All members of the Young Volunteers Association of XX City Vocational College.
Seven. Location:
Teaching building 806.
Eight. Activities:
1. Heart to heart (behind the ball)
(1), project type: two-person collaboration, indoor games.
(2) Site requirements: There are two aisles in the classroom.
(3) Need props: balloons.
(4) Number of participants: 12, 2 in each group.
(5) Prize: 2 mirrors.
(6) Detailed game methods and rules: 2 people in each group, carrying a ball on their backs, keep pace from the front to the back of the classroom, crush the ball back to back, quickly run back to the starting point, pick up the second balloon until six balloons are crushed and run back to the starting point. When walking backwards, do not touch the ball with your hands, otherwise you will be fined for 2 seconds at a time; After the ball falls, restart the game from the starting point. Whoever finishes first wins. Rank by time, score by ranking.
A. If the ball lands during the game, you need to go back to the starting point and start again.
B. don't touch the ball with your hands or arms on the way. Any violation will be regarded as a foul. Every time you touch the ball, you will record a foul, and each foul will add 2 seconds to the game result.
C. The referee should be absolutely obeyed in the competition, and the referee's decision is final.
2. Newspaper games
(1), project type: teamwork and competitive.
(2) Prop requirements: newspapers.
(3) Site requirements: in front of the rostrum.
(4) Number of participants: 4 people in a group, totally 4 groups.
(5) Prize: 4 mirrors.
(6) How to play: first put on an imposing manner and ask for slogans, and then stand in the newspaper in groups of four. Everyone's feet must step on the newspaper and not touch the ground for five seconds. Those who step on the outside will lose. After each game is successful, the newspaper will be folded in half, and the group with the least newspaper will win the game.
Step 3 pass the parcel
(1), props requirements: drums or music, flowers.
(2) Participants: collective.
(3) Prize: 6 bars of soap.
(4) Rules of the game: Everybody sit down. When the drummer began to beat the drums, the flowers began to spread out. When the drums stop, whoever gets the flowers will be "lucky" and who will perform the program. After the performance, you can get a gift, and then the flowers will be scattered from the "lucky guy", and the program will proceed accordingly, and the cycle will end.
4. treasure hunt
(1). Prop requirements: "Treasure" (usually notes).
(2) Participants: collective.
(3) Prize: 10 mask.
(3) Rules of the game: Prepare the "treasure" first (that is, the note can read "Show, win prizes, etc.". ), and then distribute the treasure in various hidden places. Then, the treasure hunters began to look for "treasure". Treasure hunters who find the "treasure" are not allowed to open the "treasure" at will, and the owner will give them awards. The owner rewarded the owner according to the contents of the "treasure". For example, if the treasure says "meow three times like a cat and reward two apples", then the owner of the "treasure" must do it according to the contents of the "treasure", and then the owner will give corresponding rewards.
Article 6: Background of the model essay on the 2022 Double Eleven Activity Plan:
1 1 month 1 1 day is an alternative festival for young people. Because there are four consecutive "ones" in the date of this day, this day is designated as "Singles Day".
Singles' Day is neither a local festival nor a foreign festival. It was born in Nanjing universities in the early 1990s and is one of the representative products of campus fun culture. As a group of students bid farewell to the campus, the atmosphere of "Singles Day" has gradually spread to the society in the past two years. Love Song of Singles will become a popular song on this day. Singles' Day, using this song to sing "Find a beloved, a beloved, bid farewell to singles" is actually a declaration of love for young people. The lively gathering of Singles Day is a popular form of celebration for urban youth. However, many students, especially college students, were drunk and unconscious alone that night. The reason has to make us think deeply.
Activity purpose:
On this special day, we get together to discuss the advantages and disadvantages of college students' love, whether it is compulsory or optional in college, and how to get there. How to deal with the relationship between boys and girls? After the activity, I hope everyone can gain something and have a deeper understanding of the problem of making friends. Don't be blind and don't miss the beautiful love.
Activity time:
20xx 165438+ 10/017: 00-9: 00 pm.
Activities:
First, the host gave a welcome speech to the guests. At the same time, it points out the purpose of this activity and explains the origin of "Singles Day".
Second, collectively watch electronic love stories to set off the atmosphere.
Third, the class committee made an opening speech and the seminar officially started.
Fourth, students and teachers began to express their opinions together, talking about their views on college students' love and some personal experiences.
Five, small games, small program performance.
Sixth, the tutor tells you some original opinions.
Seventh, to sum up, the party ended successfully.
Preparatory work:
First, classroom application and layout. (Life Committee is responsible)
Second, guest invitation. (The Learning Committee is responsible)
Third, the host of the event (responsible for the sports Committee)
IV. Mobilization of the atmosphere at the event site (the organizing committee is responsible)
Verb (verb's abbreviation) Program performance during the activity (the Art Committee is responsible)
Propaganda before, during and after intransitive verb activities (the propaganda Committee is responsible)
Seven. Overall planning and detailed discussion (responsible for the Communist Youth League Secretary)
Eight, the overall grasp of the activities (monitor is responsible for)