Nowadays, the tea market has broad prospects, mainly because the health care and beauty functions of tea are recognized by more and more people. Therefore, some businessmen set their eyes on opening a milk tea shop or joining the "fat meat" of milk tea. So how to operate a milk tea franchise shop or how to open a milk tea shop? I believe many investors are eager to learn about the art of drinking in Guo Shan ... In fact, tea shops should not be limited to "selling" tea, but should be combined with appreciation, tea tasting and tea art. The scale does not have to be as large as a teahouse, but we should try our best to create an elegant environment so that customers will have the desire to buy after drinking tea, and at the same time, make customers feel happy, so that transactions will be easier to happen.

1. Reasonable site selection: The most important thing in business operation is "local atmosphere" and "popularity", not superstition. "Local atmosphere" mainly depends on whether there is a commercial atmosphere in this place, which is not suitable for the goods we handle. "Fame" mainly refers to whether there are customers in the place where we operate and whether these customers have psychological motives to buy our goods.

2. Tea shop decoration: Tea shop decoration mainly highlights the characteristics of tea merchants and gives customers a harmonious and beautiful psychology. Tea shop decoration is divided into external decoration and internal decoration, mainly to attract customers to browse in the store, and internal decoration is mainly to stimulate customers' purchasing motivation.

3. Rich knowledge of tea: As a tea operator, how to open a good tea shop, you first need to master rich knowledge of tea, simple knowledge of tea planting, the origin of tea, the types of tea, the processing of tea, and the origin of various teas. The origin of local famous tea, the identification of tea quality, the change of tea price, tea art, tea ceremony, tea culture and tea-related knowledge. At the same time, constantly understand the requirements of the market, grasp the changes in tea consumption, update business concepts, and predict the changing trend of tea consumption.

4. Strictly control the quality: the quality of goods is an important factor that determines the operation of a store, especially tea. Therefore, when you enter tea, you must never be human. You must strictly control the quality, look at the appearance, smell, moisture, soup, taste, leaf bottom and price, and be meticulous. If conditions permit, advanced testing equipment can be used. If you are not sure, you can ask some full-time technicians. At the same time, the supplier is required to have three certificates (business license, hygiene license and commodity inspection certificate) to enter the packaged tea. To find out whether the other party has a sub-packaging factory and whether the procedures are complete (sub-packaging qualification, commodity bar code, origin, production date and shelf life), open one or two boxes (bags) to see if the quality is consistent. Never save trouble and trust people easily. It is best to choose suppliers with scale, strength and intangible assets.

Author Xin Kang Organic Tieguanyin Bian Xiao.