1, rationality
Rationality means that the questionnaire must be closely related to the survey topic. On the contrary, no matter how beautiful and exquisite the questionnaire is, it is useless. The essence of the so-called questionnaire reflecting the survey theme is to find out the "factors related to the survey theme" at the beginning of the questionnaire design.
2. Overview
Generality, that is, whether the setting of the question has universal significance. It should be said that this is a basic requirement of questionnaire design, if some common sense mistakes can be found in the questionnaire. This kind of mistake is not only not conducive to the collation and analysis of the survey results, but also makes the investigation client despise the level of the investigator.
3. Logic
The design of the questionnaire should have a holistic sense, that is to say, the question should be logical, and the independent question itself cannot have logical fallacies. The problem setting is closely related, and more complete information can be obtained. Respondents will also feel that their questions are focused and organized.
Step 4 be clear
The so-called clarity is actually the standardization of problem setting. This principle specifically refers to: Is the proposition accurate? Whether the question is clear and easy to answer; Whether the interviewee can give a clear answer to the question, etc.
5. Non-inductive
Unsuccessful journalists often use leading questions in their interviews. This way of asking questions is completely lacking in professional quality, if it is not deliberately willing to give up the principle of objectivity in order to draw some conclusions. In the questionnaire survey, this kind of mistake is greatly reduced because there is enough time to prepare in advance. But this principle is necessary, because the highly competitive market puts forward higher requirements for the development of the investigation industry.
Non-inductive means that questions should be set in a neutral position, without prompting or subjective assumptions, and the independence and objectivity of respondents should be completely placed in the position of restrictive conditions for questionnaire operation. If the setting is inductive and suggestive, it will unconsciously cover up the truth of things.
6, easy to organize and analyze
Successful questionnaire design should not only consider the close combination of survey topics and convenient information collection, but also consider the easy conclusion and persuasiveness of survey results. This needs to take into account the collation and analysis of the questionnaire after the investigation.
First of all, this requires that survey indicators can be accumulated and easy to accumulate; Secondly, the accumulation of indicators and the calculation of relative numbers are meaningful; Third, the problems to be investigated can be clearly explained by data. Only in this way can the investigation achieve the expected results.
Extended data
Questionnaire function
1, which can correctly reflect the investigation purpose, specific problems, highlight key points, make the respondents willing to cooperate and help realize the investigation purpose.
2, can correctly record and reflect the facts answered by the respondents, and provide correct information.
3. A unified questionnaire is also convenient for statistics and collation of data.
Questionnaire design is an important part of market research. In order to get useful information, you need to ask accurate questions. It is best to determine the value of the question by asking questions: how will you use the survey results? Doing so can prevent you from wasting your time on useless or inappropriate questions.
To design a perfect questionnaire, we should do some interviews in advance, draw up the first draft, and then modify it into a formal questionnaire after experimental investigation in advance.
Principles of questionnaire design
1, the theme is clear. Draw up the topic from reality, the purpose of the question is clear, the focus is prominent, and there is no dispensable problem.
2. Reasonable structure and strong logic. The arrangement of questions should have a certain logical order, which conforms to the respondent's thinking program. Generally speaking, it is easy before difficult, simple after complex, concrete after abstract.
3, easy to understand. The questionnaire should make the respondents clear at a glance and be willing to answer truthfully. The tone of the questionnaire should be friendly, in line with the understanding and cognitive ability of the respondents, and avoid using technical terms. Take some skills to investigate sensitive questions, so that the questionnaire can be answered reasonably, avoid subjectivity and suggestion, and avoid the distortion of answers.
4. Control the length of the questionnaire. The time to answer the questionnaire is controlled at about 20 minutes, which neither wastes a question nor misses a question in the questionnaire.
5. It is convenient for data verification, collation and statistics.
Baidu Encyclopedia-Questionnaire Design
Baidu Encyclopedia-Questionnaire Survey