With the gradual development of society, business plans are more and more widely used in life, and business plans can help entrepreneurs know themselves more clearly. So what kind of business plan is effective? The following is the business plan for opening a restaurant I collected for your reference only. Let's have a look.
Business plan for opening a restaurant 1 1. The concept of business: restaurant.
Food is the most important thing for people, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, takeaway, birthday dinner and so on. The target market is college students. This restaurant first adopts the business model of self-employment. But it has its own brand, trademark and value concept. When the capital and other conditions are ripe, the company will be established and the chain operation mode will be implemented. The overall strategic goal is: "based on the local, establish a brand, step by step, expand the scale, and go to the whole country."
Second, the analysis of competitors
There are many restaurants around the school, most of which are small restaurants opened by surrounding residents in their own homes by taking advantage of their geographical location. The environment, sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with their diet. They don't just eat to eat. They really need green restaurants with elegant environment, up-to-standard sanitary conditions and cultural background to show their individuality. There are few decent restaurants near Anshun University, so there is still a considerable market for such restaurants. We are all college students, so we have an advantage in this environment. We can better understand what college students need and better cater to their tastes. The restaurant is inexpensive, which is feasible and operable for our college students.
Third, market and customer choice.
With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Foreign fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.
As people pay more attention to their own health and food safety. However, after the exposure of obesity caused by long-term consumption of foreign fast food frying and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture.
In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.
Our main customers are students. After all, young people prefer places with elegant and creative environment. The market mainly faces students, teachers and people in the past in anshun university.
Fourth, the name of the store
There are many kinds of dishes in our shop. Customers can choose their own tastes to a greater extent and meet their demand for fashion. If customers have time and interest, we can also provide corresponding tableware and vegetables, so that customers can choose whether to do it or not.
Verb (abbreviation of verb) Store location: near the college.
Because there is no decent restaurant near the school, and the students in the school have a great demand for green diet, it will be a big market here. It has strong operability and practicability.
The management idea and goal of intransitive verbs
1. In order to let customers eat safe and green food, our store has designed a slogan: spend the most appropriate money to buy healthy food.
2. Adhere to the concept of honesty and customer first.
3, rely on small profits but quick turnover, follow the flow, pay attention to customer feedback information. Win the recognition of customers with excellent quality and satisfactory service, and strive to achieve a win-win situation between stores and customers.
4. The ultimate goal: seek to join, chain operation, expand the scale and influence.
Seven. organization structure
Two people are responsible for the purchase and delivery, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.
Eight. Products and services
1, our restaurant will provide different kinds of special dishes: fried lotus root slices with Laba garlic, two-color nourishing with honey juice, crispy seasonal vegetables, rich yam shrimp, fresh eggplant with fragrant incense pot, fat beef skewers, steamed loofah with roe vermicelli, miscellaneous grains crispy rice, steamed auricularia auricula, lion's head with green vegetables, coffee barbecue, melon-grain tea mushroom and so on. We will also provide a special birthday meal.
2, keep up with the trend, timely launch new products.
Nine. income sources
1, profit from selling vegetables and service charge.
2. The income from agency business can be sponsored, and advertisements from other industries can be printed on advertising leaflets and distributed in suitable venues of the school.
X. Capital requirements, financing methods and return on investment
Because our store covers a small area, we can make a demand analysis according to the market demand at first, and then gradually expand the procurement scale according to this analysis. It is estimated that we need about xxx (to be determined) yuan of start-up capital, which is mainly used for purchasing raw materials, renting venues, staff training and marketing. The way to raise funds is individual or school venture capital, which is invested in the form of investment, and other ways of capital investment can also be considered. Estimated recoverable cost in the following year (average sales profit rate is 20%).
XI。 Pricing strategy and business strategy
1, the dishes will be divided into three different grades. The price is different. In this way, customers with different spending power can be satisfied.
2. Membership card system: you can get a membership card if you spend a certain amount. It's convenient to buy it later, and you can get a discount.
3. integral system: spend one yuan and get one point. Meet certain points, you can exchange the corresponding goods.
5. Take advantage of being a college student. Go to the school dormitory to make takeout and expand your influence. Let them know more about our store!
Twelve. Marketing promotion strategy
1. Organizers go to school to advertise at different times. And do some promotional activities on holidays to give back to customers (according to the characteristics of schools, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals).
2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of jewelry.
4. Theme promotion: further subdivide the characteristics of consumer behavior. According to different combinations, graduation dinner, birthday party, unforgettable friendship, thank-you banquet and other themes can be launched. Introduce different dishes and specialties at different price points.
5. Brand building: provide a variety of supporting programs, with the best service and the most favorable price. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at the most favorable price.
Business plan for opening a restaurant 2. Development prospect
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Students' complaints about canteen food are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 120 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is characterized by porridge, noodles, rice and, of course, local snacks. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as bubble tea, juice, shaved ice, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Third, development strategy.
1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).
2. This restaurant adopts buffet style, and provides tea and fresh soup free of charge. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also provides barbecue+cold drinks and other packages, which will become a major feature of our restaurant due to the lack of snack food.
3. Many students are used to the "3: 1" lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so that geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, changing and dynamic. We should look at and analyze the development of an enterprise from a long-term perspective, make a long-term plan, summarize the overall situation of each stage of operation, and make the next plan. This is a ladder-shaped development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Fourth, the restaurant management structure.
1. Store manager and cashier 1 person, 2 chefs and 2 waiters.
2. The business philosophy focuses on the following points:
Main cultural characteristics: health preservation and humanistic care.
Main product features: vegetarian meal with dietotherapy and health care function.
Main service features: membership tracking service
Main environmental features: green dining environment with traditional cultural flavor.
Market analysis of verb (verb's abbreviation)
The diet in university canteens has always been a problem. The quality of college food is not high, which only meets the problem of food and clothing for students, but the quality is far from the requirements of students, which has become a recognized problem. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.
This plan is based on this. In order to ensure college students' food safety and improve their food quality, the College Students' Food Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Advantage analysis: The operation of this restaurant has solved the problem of single taste of meals in the school canteen, and there is no need to worry about the hygiene of mobile stalls, which is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts the way of self-service meal selection, which should be easily welcomed by customers and save some human resources. At the same time, meals also provide cold drinks and free tea. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school canteen has a clear meal time limit, and restaurants outside the school rarely sell breakfast, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the meal.
Disadvantage analysis: As it has just started, fast food restaurants are relatively small in scale, such as limited human resources and services. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.
Opportunity analysis: According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. As a student, I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.
Threat analysis: The service of restaurants is directly related to product quality and operating cost, so the price of products will not be lower than that of competitors. Although the overall price is not too high, the financial endurance of customers will be a great test. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Furthermore, the differences in local customs and eating habits have created another problem, that is, whether most customers can recognize or be satisfied with the products, which also needs to be tested.
Popularization and market penetration of intransitive verbs
Promotion strategy:
Pre-publicity: large-scale, high-intensity, large investment. Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities regularly, such as sponsoring the evening party organized by the school, and publicize and remind customers of their consumption awareness from time to time through activities. For holidays, carry out targeted promotion strategies, such as distributing leaflets.
Tangible marketing strategy:
Because this restaurant's economic strength is still relatively weak, it will adopt the marketing strategy of avoiding reality and avoiding a lot of hard advertising marketing in the early stage, and adopt a set of effective "commitment marketing" to promote products. Through menus, posters, cultural brochures, advertisements, promotional activities, etc. We will publicize and advocate the business purpose and concept of "harmony between man and nature".
Skilled marketing strategy:
Sustainability and planning will determine that this restaurant has inherent advantages in avoiding the defect of low customer loyalty in ordinary restaurants. In order to make this restaurant establish a sense of authority and trust in the eyes of customers, this restaurant will establish a complete member information feedback system.
Seven. Financial situation analysis
1. According to the calculation, it can be preliminarily concluded that the start-up capital of the restaurant needs about 10600 yuan (2,000 yuan for venue rental, 3,000 yuan for 600 yuan Chinese restaurant hygiene license and other documents, 1000 yuan for venue decoration and 4,000 yuan for kitchen utensils and other expenses).
2. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes and fees, water, electricity and fuel expenses, miscellaneous expenses, etc.
3. Daily operation financial budget and analysis. According to the budget analysis and investigation, the market capacity can be preliminarily determined. It is roughly estimated that the total daily turnover is about 800 yuan, and the yield is 30%, from which the payback period can be calculated to be about three months.
Eight, storefront design
visual identity
Store name: on the one hand, it should be closely related to its own operation, on the other hand, it should take care that the business premises are inside the campus, close to the campus characteristics, and easy to be loved and accepted by campus groups. The store name should have style and long meaning.
Color: mainly warm colors such as yellow, red and orange, supplemented by light and lively cool colors. Show fashion, trend, elegance and taste.
Shop layout
Appropriate use of lighting, carpets, partitions and other elements, as far as possible, on the one hand, effective use of space, on the other hand, it seems patchy, not open and plain. Some private dining tables can be properly designed, but long-term customers can fully enjoy their self-satisfaction. Partition layout, so that each sub-group of consumers have their own favorite corners and tables.
Lighting and lighting: Lighting is an important element in restaurant decoration. Choosing different styles of lighting can effectively increase the aesthetic feeling of the restaurant. Lighting is an important part of setting off the atmosphere of the restaurant. You can choose different colors of lights to set off the pleasant atmosphere in the restaurant. At the same time, customers should keep the convenience of adjusting the lighting in their own space according to their own requirements.
Wall decoration and curtains: adjust in time according to the season, and the materials, patterns and colors of various fabrics are as harmonious as possible, showing the style of the restaurant and being close to the sensory enjoyment of consumers.
Dining table: The design and placement of the dining table should be harmonious in general, with individual differences to avoid giving consumers the feeling of food stalls.
Handicraft placement: the choice of handicrafts should be close to the atmosphere of the restaurant and the preferences of consumers, and set off the taste of the restaurant.
Tableware: clean and tidy, reflecting the characteristics or image of the coffee shop.
Background music: mainly romantic and soft light music, with moderate loudness, in line with seasonal changes and coffee shop style.
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