How to represent? Find the person in charge of the local sales office, negotiate with him and make full preparations before talking.
: Wang Laoji Company and Brand Introduction
1. Guangzhou Wang Lao Ji Da Health Industry Co., Ltd. is a wholly-owned subsidiary of Guangzhou Baiyun Mountain Pharmaceutical Group Co., Ltd., a subsidiary of Guangzhou State-owned Assets Supervision and Administration Commission. Established on February 28th, 20 12, authorized to use the brand of "Wang Lao Ji", mainly engaged in Wang Lao Ji red cans and red bottles of herbal tea products, as well as prickly mixed juice drinks, soft coconut juice, Dazhai walnut dew and other products. It is a fast-moving enterprise in state-owned enterprises. The company has more than 0/0000 employees, including 7 wholly-owned subsidiaries, 0/joint venture companies and 0/branch companies. It is an industry brand with high market share, large sales scale and great brand influence in China herbal tea industry, and it has considerable influence at home and abroad.
2. Wang Lao Ji herbal tea was born in Daoguang period of Qing Dynasty from 65438 to 0828. It is recognized as the ancestor of herbal tea, with a long history of nearly 200 years, and is the representative of traditional herbal tea culture in China.
3. Wang Laoji herbal tea inherits the century-old classic formula of "three flowers, three grasses and one leaf", selects natural Chinese herbal medicines and combines modern production technology. With its excellent quality and good taste, it sells well all over the country and goes global. According to the evaluation of national institutions, the brand value is as high as 654.38+008 billion yuan.
4. Since its establishment, Wang Laoji Great Health Company has complied with the trend of great health industry, implemented the "136 development strategy" under the overall deployment of the great health sector of Guangzhou Pharmaceutical Group, and adhered to the diversified development path from six aspects: talent strategy, science and technology strategy, brand strategy, resource strategy, standard strategy and internationalization strategy through three development paths.
5. At present, Wang Laoji has registered trademarks and exported products in 60 countries and regions around the world, with over10 million terminal outlets and annual sales exceeding10 billion, accounting for 70% of the market share of herbal tea industry.
6. In brand operation, a brand development strategy of "fashion, technology and culture" has been formed. Wang Laoji's "auspicious culture" and "functional beverage culture" to prevent getting angry have made the communication slogans of "drink Wang Laoji if you are afraid of getting angry" and "have a lucky year and drink Wang Laoji" deeply rooted in people's hearts. At the same time, actively promote the construction of brand rejuvenation, innovate the way of communication between brands and consumers through social media, and constantly stimulate the youthful vitality of brands. As a representative of China's traditional herbal tea culture, Wang Laoji Health Company shoulders the heavy responsibility of spreading herbal tea culture. It has established herbal tea museums in Guangzhou, Beijing, Ya 'an and new york, USA, and will set up 56 global herbal tea museums in Tokyo, China, Taiwan Province and Australia in the future to vigorously promote herbal tea culture.