20 18 12 1, a lively and sweet DIY activity in Tang Hua was held in the reception center of "Datang Sima". The scene was crowded with owners and customers who brought their children to relive their childhood memories. In a cheerful atmosphere, everyone personally experienced the fun of traditional crafts.

Tang Hua is a folk art in China. /kloc-people under 0/2 buy Tang Hua because it's delicious,/kloc-people aged 0/2 ~ 25 because they look good, others because they are curious, or Tang Hua reminds me of my childhood.

Tang Hua, as its name implies, is a picture made of sugar. I also drew sugar, which is quite edible. People in China usually call it "sugar jar", "sugar jar" or "sugar lamp shadow". Tang Hua is a traditional folk handicraft, with sugar as the material for modeling. The only tools used are a spoon and a shovel. Sugar is usually brown sugar, white sugar and a little maltose, which is cooked on the stove with warm fire. When it is ready to tie the thread, it can be used for casting.

According to textual research, Tang Hua originated from "Prime Minister of Sugar" in Ming Dynasty. According to the Supplementary Collection of Jian Xuan, a novelist in Qing Dynasty, Amin custom "melts sugar" and prints various animals and figures as sacrifices for every sacrifice to a god. The cast figure is "gorgeous in robes" and looks like a civilian military commander, so it is nicknamed "Sugar Prime Minister".

The children are eager to try. With the help of their parents, the children themselves began to put patterns such as small turtles, small fish and tigers under the transparent Tang Hua mat, and carefully described them on the mat with a sugar brush. A vivid exhibition of animal sugar paintings appeared in front of everyone.

During the whole activity, parents and children were very busy, the familiar memories and tastes of adults' childhood were rekindled, and children also felt the traditional folk culture.

It has always been Sima Tang's mission and philosophy to carry forward traditional culture and inherit classic crafts. He is committed to giving everyone the most authentic and distinctive tourism culture experience, not only in food culture, but also in the investment promotion of architectural techniques and formats.

Sima Tang is composed of a lake, a second bridge, three ponds, three gardens, seven poetry bays and three streets, five lanes and six lanes. The planned formats include cultural tourism retail, leisure and entertainment, restaurants and snacks, hotels and inns, and cultural experiences.

Datang Sima investors are in an endless stream.

Datang Sima global investment promotion is in full swing.

Sima Tang is composed of a lake, a second bridge, three ponds, three gardens, seven poetry bays and three streets, five lanes and six lanes. The planned formats include cultural tourism retail, leisure and entertainment, restaurants and snacks, hotels and inns, and cultural experiences. Shop area: 30 ~ 80m2 for small shops, 80 ~ 300m2 for medium shops, 300 ~ 800m2 for large shops, and 0/500 ~ 3000m2 for super-large shops (floors ***2 ~ 4). The rent of shops varies according to the area, format and location.

? Investment promotion form

First, the tip of the tongue China food street

All kinds of large-scale characteristic restaurants, farmhouse restaurants, theme restaurants and well-known chain brands. Intentional customer brands: Impression of Xiangxi, Nianyan, Sanxia Pot, Tujia Shanzhai, Changde Pot, etc.

Second, the characteristic inn group.

Characteristic hotel, inn, youth hostel. Intentional customer brand: riding a thousand miles alone, Huajiantang.

Third, Huxiang characteristic tourist commodity street.

Huxiang celebrity souvenir series, Huxiang food series, national porcelain series, special food series, culture and art series; Specialty series, Huxiang wine, etc. Intended customer brands: Hanfu Experience Hall, Pottery Bar, Hunan Specialty, Tie-dyeing, etc.

Fourth, leisure and entertainment.

All kinds of bars, leisure bars, KTV, teahouses, coffee bars, book bars, pottery bars, African drums, etc. Intended customer brands: Hunting Association, Acura Wine Cellar, Tesco, Spark, 105, Kewei Coffee, etc.

Verb (short for verb) gallery

Intangible cultural experience hall, Hunan batik, Xiangxi embroidery, antique calligraphy and painting, exotic flowers and birds, Chinese studies, root carving, folk museum, pottery, Hanfu experience hall, etc.

Six, tea culture and handicraft workshop street

Tea culture, tobacco, wine, betel nut, tea, cakes and other manual workshops. Intended customer brands: Anhua Black Tea, Flavor Tea and Zhang Xinfa Betel Nut.

Seven, jewelry jade street

All kinds of tourist commodities, jewelry and jade, handicrafts, ceramic jade, etc. In southeast Asian countries.

Eight, seaside, temple fair snack street

Local snacks, folk snacks, national famous snacks, Taiwan Province snacks and so on. Intended customer brands: noodle king, handmade sugar man, etc.

IX. Healthy Cultural District

All kinds of health clubs, SPA health, Yao bath health, Tibetan fumigation health, Miao medicine foot bath health, etc.

X. probation work

Brand supermarket chain, 24-hour convenience store, post office, dry cleaner, telecom business hall, etc.

XI。 Enterprise club

Famous enterprises, chambers of commerce, clubs, etc.

? investment policy

1. Rent increase: from the second year of signing the contract, it will increase year by year, with an annual increase of about 5-8%;

2. Rent-free period: the renovation rent-free period is 2-6 months (the renovation rent-free period is applicable to merchants who settled in before opening);

The contract rent-free period is 3- 12 months; (30-250m2: 3-6 months; 250-500m2: 6-9 months; More than 500㎡:1February) Other special merchants depend on the situation.

Three. Term of cooperation: 1- 10 year.

1, ordinary merchants 1-3 years;

2. 5- 10 years for primary and secondary stores;

3. catering; (Maximum 100㎡: 1-2 years; 1100m2-500m2: 3-5 years; )

4. Special brand 5- 10 years.

Four. Intention of cooperation:?

1 and 100㎡: 5000 yuan only;

2.100-300m2: 30,000 yuan only;

3.300-500m2: 50,000 yuan only;

Above 4.500㎡: 80,000 yuan only.

5. Payment method of rent: deposit two and pay three.

Verb (abbreviation of verb) Remarks:

1, special cooperation brands and key cooperation brands will be given special preferential treatment, and the conditions will be discussed one by one;

2. The rent does not include property fees;

3. Free parking fee within one year of opening.

As the only complex of Han-Tang cultural compound in Hunan Province, Datang Sima Project is a large-scale tourism and leisure destination focusing on building a national-level tourist resort in Liuye Lake. The project is located in the lakeside area north of Sima Lou, Liuye Lake, Changde, with Dongting in the east and Wuling Mountain in the west. It is the intersection of tourist hotlines in Changsha, Nanyue, Shaoshan and Zhangjiajie. It is a natural ecological combination bonsai with a total land area of about 40.

After the project is completed, it will become a cultural gathering place, a traditional culture exhibition center, a cultural industry center, a regional business center, a core cultural tourist attraction and a tourism distribution center in Changde area and even in northwest Hunan. The project is scheduled to open on 20 19, and will become a one-day tour and two-day tour leisure and holiday destination. Average daily reception capacity of Sima Tang 1 10,000 person-times. It is estimated that the annual number of tourists will reach 3 million, driving the annual tourism consumption to exceed 500 million yuan.