2011-9-1413: 38: 09 Source: Youth Times Author: Wang Huaiyu
Since Zhang Wuben, the "first dietotherapy person in China", forged his identity, and several health programs of major TV stations stopped broadcasting, health books suffered a crisis of trust overnight. However, at this week's West Lake Book Fair, three health care experts are still not afraid to question and "earn money" for their new books in major bookstores.
The day before yesterday and yesterday, Zhang Qicheng, Dean of School of Management, Beijing University of Chinese Medicine, Ma Zhiying, Director of Expert Committee of Shanghai Dietetic Association, and Chen Yunbin, the first person of simple dietotherapy, all chose to sit on the lecture table of the book fair and feel the pulse face to face with the readers. The reporter found that in various stores of Xinhua Bookstore, although many publishers are cautious about publishing health books, in the autumn tonic season, the health book market once again showed a warming trend; There are also more "skills" in the choice of content-judging from the three books in the book market, What Can I Eat, Wisdom of Going Home to Eat and Zhang Qicheng's Vitality Health Preservation Method, the author's breakthrough points are basically based on common sense, and they all avoid the "minefield" of "dietotherapy" and emphasize the spiritual health preservation method.
However, like last year, most of the authors of health books on the market have many titles, but only a few of them can really be called experts or have received professional education. Most of them have never been doctors, but at most they are Chinese medicine lovers. Most of their books are self-healing, but after packaging, the books sell well in the market. In this regard, Zhang Qicheng, who came to Hangzhou to publicize the "Zhang Qicheng Vitality Health Care Law", also felt a lot of emotions: "Now the book market is still mixed, and I feel ridiculous when I read it. It is still not reliable to achieve the effect of drugs by food. " Zhang Qicheng said that when he was writing a book, what he actually wanted to convey to readers was his attitude towards "slow life". "Health is determined by four factors. Apart from heredity, environment and medical care, lifestyle accounts for 60%." The so-called lifestyle is formed and maintained through the concept of health preservation, so his book can provide readers with some suggestions on how to enter a healthy lifestyle.