Young people are usually carbonated drinks such as coke and sprite, but this is only a part of people. After all, everyone has his own taste. If you ask, I can only give you a general answer. Look at the long-lasting drinks on the market, such as iced black tea, various flavors of fruit juice (orange and peach juice), and various tea drinks, such as green tea, scented tea, herbal tea, sour plum soup, etc., which have become popular in recent years.

Looking at the present situation of domestic beverage industry, carbonated drinks have entered the mature stage of products and the brand concentration is very high. Enterprises can achieve efficiency growth by expanding distribution channels and market coverage. Fruit juice drinks and tea drinks are still in the product growth stage, and the market space is still very large. At the same time, some emerging beverage types, such as vegetable protein drinks and sports functional drinks, are also expected to become the next economic growth point of the beverage industry. At present, there is no main product of this kind of beverage on the market, and the consumer demand also shows an obvious growth trend. (1) Market analysis: Consumers' demand for beverage products is manifested in two aspects: the demand for its physical properties and the demand for its augmented properties. The essential attribute is the use value that the product can provide to consumers, such as quenching thirst; The enhanced attributes are the psychological needs of consumers, such as identity and aesthetics. The diversity of consumer demand today is not only reflected in taste, packaging and price; It is also reflected in health, fashion and environmental protection. The diversity of consumers' tastes and curiosity and the lack of brand loyalty provide market space for new product development. Various beverage types are at different stages of the market, and the market space and expansion strategies also show great differences. With the progress of society and the continuous improvement of living standards, consumers begin to pay more attention to the nutritional components of beverage products and their higher psychological needs such as natural health, environmental protection and fashion taste. This also provides important enlightenment for beverage enterprises in product research and development, packaging design, marketing and promotion, advertising interests and other aspects. (2) The increasingly cracked consumer market complicates the market environment and media environment, and also provides opportunities for beverage enterprises to carry out targeted consumer group marketing. Emerging beverage consumption groups mainly include the new female group, the new generation group (16-25 years old), the children group, the new intellectual elite group and the elderly group. Different beverage groups have different beverage consumption needs, which are manifested in various fields where consumers are exposed to products and information, such as taste, brand, price, packaging, promotion, advertising style and so on. The highly subdivided market provides unlimited space for beverage enterprises to expand their markets. There are two levels here. One is to develop beverage products in a targeted manner and gain the initiative in market competition in market segments; The second is to use the media in a targeted manner to obtain the best communication effect with the least capital investment. After comprehensive consideration, we positioned the product as a functional beverage "New Beverage A", and the target group was the new generation (16-25 years old) and the elite group in Zhiyuan Xin. The new generation (16-25 years old) was born in the new era of knowledge explosion, full of energy and easy to accept new things. As a function, the new intellectual elite group generally has great work intensity and pressure. (3) Packaging means that more and more products are sold in supermarkets in the form of self-help. Enterprises attract consumers' attention and stimulate consumers' desire to buy through distinctive packaging, so packaging performs the same promotion task as advertising promotion. The packaging styles and capacities designed for different groups are marked with red background and white streamlined letters, which are enthusiastic and energetic, and strengthen consumers' brand cognition, memory and association through unified colors. With the help of strong visual impact, the brand stands out from the competitive brands and stands out from the dazzling shelf space. From striving for limited shelf space to striving for unlimited consumer psychological space, from selling with spoken language to improving the concept of silent language, it can be said that there are two trends in market competition in modern society. Meet different characteristics of beverage consumption occasions.