Indeed, as a generation that grew up with the formation and development of the Internet, these post-90s have real Internet thinking and a more diversified growth background, which makes them the most open but relatively closed group with their own fixed interest circles. After all, we are a company that often deals with cars. If you can't communicate, let's talk about cars together.
For the post-70 s and post-80 s, the car can be a tool to support the family, a symbol of career success, and more importantly, a tool. For the post-95 s, joint venture brands that are quite popular after 70 s and 80 s may not like it so much. In their eyes, cars are an extension of personal labels and must conform to their three views.
Take100000 A-class car as an example. What kind of car is more in line with the taste of the post-95 s? We have selected representatives of the joint venture who sell well in the China market. Buick Hideo and Geely Binrui, the new "kings of curves" of their own brands, come and see what they can do to impress the post-95 consumers.
The collision between classics and sports has its own merits?
Yan value is justice. Although people are animals who look at their faces, face value is justice, which is especially obvious for those born after 1995. Choosing a car is like choosing an object, and the first car of a young person is no exception.
Buick was also a famous high-end goods. Even if the brand power is not as good as before, the sense of grade in design has not decreased at all. Yinglang's exquisite straight waterfall net, stretched and rhythmic body lines have been on the market for many years, but from the design point of view, it is not greasy.
Look at binrui's side again. Since Borui created the family design of Xinghe paperback network, many Geely cars have adopted this design, and Binrui is no exception. With the design concept of "Time Racing Aesthetics", the wide bumper air intake and the muscle lines on the hood are the standard elements of sports, while my little colleague is excited by the design of Fastback slip and the sexy duckling tail. Moreover, Geely seems to know more about the trend of color matching, matching Binrui with seven gorgeous body colors, such as Roman red, Rio yellow and Ghent blue, to make it more in line with the tastes of young people.
Although the rear space is not their focus for the post-90s generation, it can't be said that "everything will work out in the end", but the performance of these two cars in space belongs to the normal level of this level. Binrui's wheelbase is slightly better, but the gap is also small, so it is a draw.
But my colleague's comment on Yinglang's sentence "My dad likes the design of this car" made me choke, and children still don't know what mature charm is. So is the interior. Although the post-1995 generation agreed that Yinglang's design was steady and even a little business-like, they were not interested in it and even suffered from the lack of modern new ideas.
Well, I agree with you on this point. Compared with Binrui's simplicity and technology, Yinglang's interior that has been used for many years is really moderate, especially the central control panel that Yinglang is not much bigger than a mobile phone is really a bit fall in price.
Relatively speaking, the dynamic and colorful Binrui is more in line with the preference for face value after 1995, while Yinglang is "unfortunate" and classified as mature and stable. The reasons my colleagues chose also left me speechless. "Just like looking for a girlfriend, they are both beautiful, but one is sexy and the other is charming. Why choose the latter? "
Beautiful skin is the same? One in a million funny souls?
If Bin Rui's athletic appearance has successfully aroused the interest in his driving experience after 1995, take him out for a walk. After all, talking about driving experience is like opening a blind box for a car. You can't know the level without personal experience.
Although the suspension structures of the two cars are different, Binrui's suspension system adopts 26mm front suspension stabilizer+double-stiffened closed front swing arm+joint venture B-class SN valve system shock absorber, and the adjustment and blessing of Lotus can ensure the anti-roll ability and the accuracy of forward pointing.
Under the same working conditions, in the snake-shaped pile winding test, the maximum turning angle of the bending amplitude of Binrui steering wheel is 100, which is lower than Yinglang. In the elk test, Bin Rui passed at a speed as high as 80km/h, and the maximum roll angle was controlled within 65438 0.9. Not to mention this achievement, even the "God Car" Civic only ran to 76 km/h.
With such a foundation, it is no wonder that Geely rightfully held a party for Binrui. "detour action", the challenge project includes "the most curved road in the world"-Yiliang 68 turn, and the author was fortunate to participate in this activity at that time. To be honest, Bin Rui's performance in the corner kick really surprised me. When entering and leaving the corner, he points accurately and turns moderately, and will not be too frivolous or too tired after continuous turning. The speed and strength of righting are also suitable, and the precise and flexible handling performance allows the owner to experience more driving pleasure.
Buick Hideo once had a hatchback version featuring sports. Hideo XT was also a small steel gun, but now Hideo has obviously embarked on a comfortable road. Yinglang chassis texture is still very solid, with a certain sense of advanced, but the suspension adjustment is soft. The advantage is that when dealing with many potholes, the shock absorber can also resolve bumps, thus ensuring the ride comfort in the car.
As a family car, Yinglang is still competent and comfortable to drive, but if you want to have some fun driving, forget it. The steering wheel feels ordinary, and the suspension is soft for comfort. When the suspension is parallel and cornering at high speed, the roll suppression is insufficient, and the support of the suspension is lacking. There are not many sports genes left, and more is to provide car owners with a more relaxed and comfortable driving experience.
Let's first take a look at the power systems of two main sales models:
This 1.5L self-priming engine carried by Yinglang has been a "veteran" of General Motors for a long time. The combination of 1.5L+6AT gives the first impression that it is very worry-free. The initial reaction of the accelerator pedal is very positive, and the speed of accelerating shift is a little high. The actual performance is not too meaty, but it is not so friendly to the fuel consumption performance. On the whole, Yinglang's comfortable chassis seems to be more suitable for self-priming.
Binrui has an eccentric chassis set-up, and the power is naturally more radical. The engine 1.4T matched with Geely's new adjustment can reach the maximum torque at 1600 rpm, and the power output is good. Even if you step on the accelerator, the front wheels will idle to a certain extent. CVT gearbox has better ride comfort, which not only better considers the household needs of young people, but also responds more positively. Even when you start to accelerate, you have a "push back feeling" and enjoy driving fun at any time. As far as the actual performance is concerned, the comfort of Binrui is beyond doubt, and the response speed is also good, which is quite good from the overall performance.
It can be said that Geely Binrui and Buick Hideo have taken different paths in driving experience. Binrui's sports style is more obvious and playable, while Yinglang pursues stable and peaceful driving. Whether you want to exercise or be comfortable and steady, people have different opinions, but in the words of my colleague, beautiful skin is the same and interesting experience is one in a million. Obviously, the dynamic performance of Binrui's body can stimulate his adrenaline more.
Intelligent PK: Is it Yinglang's "Enough" or Bin Rui's "No Martial Arts"? ?
As a generation that grew up with the Internet, the post-90s generation can be said to have enjoyed the dividend of technological convenience since childhood, which led to the lazy life of the post-90s generation. However, this kind of "laziness" is not lazy for them, but a smart, labor-saving and efficient lifestyle. So it is not surprising that they have higher requirements for intelligent configuration of cars.
On the "traditional strength" of independent brands, I wonder if Yinglang, as the representative of joint venture brands, will shout out "Young people have no martial arts". Binrui is equipped with GKUI Jike intelligent ecosystem, 10.25-inch high-definition central control screen, and its smooth operation and interactive experience are comparable to those of smart phones. Intelligent voice can open windows, skylights, air conditioners, multimedia, navigation and other operations.
In addition, Binrui not only has the Bosch ESP body stability control system with ramp assist function and up to 1 1 active safety sub-function, but also is equipped with L2 intelligent driving system beyond the mainstream A-class vehicles, including ICC intelligent navigation system, LKA lane departure assist system, full-speed ACC adaptive cruise system, AEB-P urban pre-collision system (with pedestrian identification), etc., which can not only alleviate the fatigue caused by road congestion.
On the other hand, the eConnect interconnection system on Buick Hideo only has GPS navigation, cool music and remote maintenance reservation. In addition to these common functions, only OnStar has reserved a little face for this veteran.
Personality is an attitude, and modification is an expression of attitude?
Of course, these are not enough for the 95-year-old who pursue individuality. Binrui has innate genetic transformation and transformation potential. In order to let young people join the car culture of refitting and sports events in a more pan-entertainment way, Geely once held the Binxi Tide Reform Challenge. A few hundred yuan of light refitting can also play with the trend and explosive temperament, so that young people with limited budget can enjoy personalized car fun and experience driving fun.
Geely himself stepped down from the stage and introduced the official modified version: the exclusive color of cement gray performance car, sports enclosure kit, adjustable shock absorber, four exhaust valves, Brembo four-piston red brake calipers and so on. It can be described as full of combat power.
Conclusion?
Born in an era of material abundance, I have never experienced poverty. Countless interesting things are given to young people by brands every day. I never hesitate to pay my interest. After 1995, I am willing to spend all my money on the life I want, not the life that others expect. Compared with the post-70s and post-80s generation, Generation Z is more willing to spend money to change this unchanging life.
How can we meet their car demand? As far as the two cars are concerned. As a veteran of the domestic compact market, Buick Hideo can still maintain good sales. Naturally, there are many outstanding characteristics, more practical and comfortable personality, suitable for more Buddhist brand consumers. Comparatively speaking, Geely Binrui is not only full of personality, but also has the control advantage, which is the most playable and malleable in the market segment of the same price and level. Products that can take care of both cars and homes may be more in line with the needs of consumers after 1995.
As the forerunner of Geely's rejuvenation strategy, Binrui talks with them in the way of young people and promotes brand rejuvenation with product rejuvenation. The cumulative sales volume exceeds 654.38+0.7 million, ranking first in China brand A+ class cars, which also shows that young consumers recognize the most playable100000 A+ class car Binrui. This is not only the young people's recognition of Geely, but also the recognition of China's own brand.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.