CIS design is an important means for enterprises and brands to shape their own image through resource combing and creative methods in market development, and it is the most basic and key working module for enterprises to participate in commercial market competition. Many people are confused about CIS, not to mention its function. With the progress of society, CIS plays different roles in major enterprises. What is the function of CIS design?

CIS is an enterprise brand identification system, also known as brand CI. Companies often say that they want to carry out CI design, and most of the time they just think that CI design is what we often call VI design. In fact, VI design is only a part of CI.

Brand visual design naturally refers to the text symbols that give something a sense of sight and hearing, so that it presents a sense of order and is easy to understand and identify. It is easy to understand that the enterprise brand recognition system CIS consists of mental recognition system (MI), behavior identity (VI) and visual recognition system III (VI).

The operation of brand visual design is not only the repackaging of visual image, but also the strategy of carrying out brand physical examination, adjusting brand management strategy and communication strategy accordingly, deepening brand cognition and enhancing brand image. To this end. In the preparation stage of the whole design project, it is necessary to complete the measurement of the internal environment of the enterprise, make clear the basic situation and advantages and disadvantages of the business field, brand positioning, business philosophy, brand image and brand style of the enterprise brand, and at the same time complete the measurement of the external environment including separation analysis, competition analysis, consumption analysis and cooperation analysis, so as to clarify the positioning and vision of the enterprise brand and the space and path for the development of the enterprise brand.

On this basis, the brand expectation will be transformed into a set of symbol system which can fully express the brand positioning, and has identifiability, extensibility and affinity, and the standardized things will keep the shape in the future operation to ensure the consistency of the brand image.

Originally named Witkey China Witkey Network, it is the leading crowdsourcing service platform in Witkey industry. It is the most trusted Witkey website for employers and Witkey. Its service category covers more than 400 modern service fields, mainly including intellectual property, trademark registration, logo design, graphic design, website construction, copywriting planning and decoration design. Committed to solving various practical demand problems for the vast number of demanders and creating all-round creative services.