Beauty shop marketing activity plan 1 activity purpose:
1. Stabilize old customers 2. Develop new customers. Improve the popularity of xx beauty salon in this area.
Activity time:
April 20th (Promotion time: April 20th-May 1)
Activity flow:
First, invite guests.
Please bring more than two friends to our regular customers. (4. 15-4. 19)
Second, the meeting process
( 18:30——2 1:00)
The host declared the party open.
2) The beautician performed "Grateful Heart".
3) The boss's representative made a thank-you speech.
4) Award A: Thank you for giving the greatest support to xx beauty salon in 20xx, especially giving xxx, a loyal friend with the highest consumption; All new and old customers of xx beauty salon have a beautiful gift xx (please pick it up at xx beauty salon the next day).
5) customer representative's speech (about the beauty salon's good service, good product effect, good boss, favorite beautician and the happiness and help he got in the beauty salon) >).
6) President of XX Association solemnly recommended XX products.
7)xx Beauty Salon 5. 1 Promotional activities (where the deposit on the spot is made in 300 yuan, underwear will be given priority) A Please ask beauticians to lobby customers for promotion 9) Announce the promotion time and welcome to xx Beauty Salon for consultation 10) Perform a dance to announce the end of the party.
Three. Promotion (4.20-5.7)
The company's beauty guide stayed in the store for 3 days, fully promoting beauty salons and promoting consumption.
Fourth, the work that beauty salons must do
1. Accurately count the number of customers, and issue invitations to ensure the number of participants (this work must be completed before 15, and 16 and 17 will send invitations during the day to inform the company).
2. Rent the venue (you can use the restaurant in the OK hall, depending on the actual number of people) and arrange the venue (stereo, seats, bowls, banners, balloons, etc.). ), prepare fruits, cakes and prizes. Attachment: Award recipients:1) Two friends with the highest consumption and the greatest support value in 20xx 200-300 yuan (with prizes on the spot) 2) Give a gift to new and old customers.
3. Print the activity plan of 5. 1 and shoot the activity plan on the spot (or advertise on TV).
4. The boss prepares a speech (mainly a thank-you speech. You can cite examples, for example, you have established a good relationship with those guests, tell them and share it with you. Get ready before 18 and be familiar with the speech).
5. Arrange a guest representative to speak (find a guest who has a good relationship with the boss and can talk about the good service of the beauty salon, the effect of xx products, the boss's good, his favorite beautician and the happiness he got in the beauty salon. For example, be ready before 18, and be sure to get to the meeting place).
6. The beauty salon rehearses "Grateful Heart", sends invitations to the guests and introduces the membership system (it must be completed before 19).
7. Arrange a sign-in book at the meeting place, and a photographer is responsible for signing in and taking photos.
8. Performance (find two people to make sure they are ready before 19).
Beauty shop marketing activity plan II. To make a promotion plan, we must first make clear the objectives and confirm them, so that the activities can be carried out in an orderly manner. The implementation of the promotion plan and the budget evaluation before, during and after the event determine the success or failure of the promotion activities.
First, the activity time:
Xx，xx，XX，XX
Two. Confirmation of location:
xxxx
Third, the purpose of promotion:
① In order to stabilize old customers and make them trust beauty salons more;
(2) explore new customers;
③ Increase the economic benefits of beauty salons;
④ Improve the popularity of beauty salons and their social influence.
IV. Promotion objectives:
① Improve the professional level and sales skills of beauticians;
(2) Providing standardized management and novel sales methods for beauty salons;
(3) Let the beauty salon owner have reverse thinking, and the turnover can break through the bottleneck;
④ Further standardize the operation procedures of beauty salon management and improve the service level.
The arrangement of the initiator of verb (verb abbreviation):
Team leader: xxx
Team member: xxx
Responsibilities of the team leader:
(1) Arrange the overall activities, coordinate and adjust the promotion plan in time;
(2) Responsible for the comprehensive arrangement of peripheral scheduling and beauty salon scheduling;
③ Supervision and inspection of products, technologies and training effects;
(4) directly responsible for the overall promotion of activities.
During the intransitive verb activity, the company will provide:
① activity plan;
2 experts;
③ Senior beauty supervisor and senior beauty tutor;
4 beautician's clothing (except quota);
⑤kt board (borrowed);
⑥ Telephone skin tester (borrowed);
⑦pop posters or X display stands (except quotas);
8 invitation;
Pet-name ruby information and product package (distribution);
Previous work:
1. In-store: product display stand, balloon, promotion plan posting, beauty card, flag, customer file card.
2. Layout outside the store (banners, balloons, exhibition boards, Yi Labao)
3. Promotion plans and preferential policies
4. Product training: Team leaders are responsible for training.
5. Staffing: arrange cashier, warehouse management and delivery.
6. Invitation issuance: number of people, area, personnel and quantity (can be rewarded appropriately).
7. Mentality adjustment: The beauty salon holds a pre-meeting meeting, puts forward requirements and is familiar with the whole meeting process.
Problems at work:
How to arrange (division of labor among participants)
1, as required by beauticians (refer to the management regulations of beauty salons)
2. Requirements: be conscientious, obey the arrangement, and the responsibility lies with people.
3, enter the state, the cooperation of personnel.
Work afterwards:
Summarize activities and praise advanced individuals.
Example:
Promotional preferential scheme
First, the charming beauty VIP C card:
Price 880 yuan
Tiancai nursing
1, 20% discount for credit card consumption;
2. Send classic care or 200 yuan products for 4 times.
Late discount
1, renew the card and get 58 points;
2. Send a love card (worth 380 yuan).
Second, the charming beauty VIP B card:
Price 1500 yuan
Nursing 1, 30% discount for credit card consumption;
2. Send classic care or 360 yuan products for 7 times.
Late discount
1, renewal card will send points100;
2. Send a love card (worth 380 yuan).
Three, a charming beauty VIP card:
The price is 2500 yuan.
Tiancai nursing
1, 40% discount for credit card consumption;
2. Send 10 classic care or 500 yuan products.
Late discount 1, renewal card to send points 166 points;
2. Send a love card (worth 380 yuan).
Four, charming beauty rose card:
The price is 3880 yuan card (limited time card)
Tiancai nursing
1, classic care for face, shoulders and neck all year round;
2. Physical care throughout the year includes: relaxing muscles and activating collaterals, scraping back to remove toxins, strengthening chest, nourishing kidney, maintaining ovaries, and slimming.
3, optional 50 times, limited to one year.
Late discount
1, giving the whole body essential oil 10 times (value 1500 yuan);
2. Give hands and feet care for 20 times (worth 800 yuan);
3. Give a milky bath for 20 times (value 1000 yuan);
4. year-round light wave bath;
5. Send a love card (worth 380 yuan).
Verb (abbreviation for verb) Charming beauty: Jasmine card:
The price of a half-year card (limited time card) is 3880 yuan.
Tiancai nursing
1, classic facial, shoulder and neck care for half a year;
2. Body care throughout the year includes: scraping and detoxifying with essential oil on the whole body and back, strengthening chest, maintaining kidneys, maintaining ovaries, slimming, hand and foot care, etc.
3, regardless of the number of times, limited to use within six months.
Late discount
1, giving the whole body essential oil 10 times (value 1500 yuan);
2. Give a set of magic treasures (worth 298 yuan);
3. Give hands and feet care for 20 times (worth 800 yuan);
4. Give a milky bath for 20 times (value 1000 yuan);
5. Half-year light wave bath;
6. Send a love card (worth 380 yuan).
Sixth, this warm lottery award:
Grand prize (1) 1800 yuan set;
First prize (1) 1680 yuan set;
Second prize (2) a set of value 1200 yuan;
The third prize (3) is a golden charm card worth 580 yuan;
Fourth prize (6 winners): one oxygen bar worth 150 yuan and one special card worth 380 yuan;
The fifth prize (20 winners) product value 198 yuan.
Remarks:
The above offers are only valid during the promotion period;
You can participate in "grabbing gold" when you buy 380 yuan;
You can participate in the warm classic lucky draw when you buy 580 yuan, and the winning rate is100%;
Join 168 yuan member customers on site and send 4 classic courses and 4 fashion courses;
Beauty Shop Marketing Activity Plan 3 I. Card Promotion
Card opening promotion is the basic promotion means of beauty salons, and it has also become one of the main promotion means of beauty salons. There are various forms of card opening, such as: monthly card, season card and year card; As big as: gold card, silver card, bonus card, VIP card, membership card, etc.
Usage: In order to stabilize loyal old customers, beauty salons can enjoy certain discounts on the amount of promotional cards for customers during the customer care period, that is, the monthly card fee is lower than the single consumption, and the total annual card consumption is lower than that of the monthly card. Customers can also enjoy certain discounts and concessions when purchasing products and enjoy various preferential items of beauty salons.
Second, discount promotion.
Discount has always been an important means of trade promotion, which has a strong effect of attracting attention and stimulating the desire to buy, and the effect is immediate.
Usage: Discount promotion is the most commonly used promotion method in beauty salons. In view of this promotion method, beauty salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when launching new projects.
Third, free trial promotion.
Free trial promotion is a promotion method launched by beauty salons in order to attract new customers or develop new projects, so that customers can feel consumption first.
Usage: Beauty salons gather customers with certain needs and try them out for free in a given time, so that customers can experience the effect of cultivating customers to become main customers first. Then do the next free trial and enter the next cycle.
Fourth, the promotion of consumer dividends.
Consumption points are a method adopted by beauty salons to give back to old customers, so that old customers can get some gifts from beauty salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort.
V. Warm promotion of "SMS"
"SMS" can be said to be a hot topic now, and it has rapidly risen from a interpersonal communication tool to a marketing upstart. Merchants are interested in the characteristics of large coverage of short messages, high information acceptance rate, strong emotional color, low cost and simple implementation. In the current business activities, SMS is widely used to contact customers, make appointments, send promotional information and so on.