Model essay on liquor advertising Part I: Distilled liquor unique to China. Distilling fermented grains or fermented mash made of starch or sugar. Also known as shochu, testing fate, burning knives. The wine is colorless (or yellowish) transparent, pure in aroma, sweet and clean in mouth and high in alcohol content. After storage and aging, it has a compound aroma with esters as the main body.
The main components of liquor are ethanol and water (accounting for 98%-99% of the total amount), and a variety of trace organic compounds (accounting for 1%-2% of the total amount) dissolved in it. As the aroma and taste substances of liquor, it determines the style (also known as typicality, which means that the aroma and taste of liquor are coordinated and balanced, with unique fragrance) and quality of liquor. Among them, acids, esters, alcohols, aldehydes, etc. don't have much nutrition, just smell!
This experiment proves that 1/3 calories of liquor can compensate the digestive energy of the liver, and 2/3 calories can participate in the energy metabolism of protein, carbohydrates and other nutrients outside the liver. 70% of the chemical energy of ethanol can be used by human body, and the thermal energy of 1 g ethanol is 5 kilocalories. Drinking a proper amount of white wine will excite the circulatory system. People with insomnia drink a small amount of white wine before going to bed, which is beneficial to sleep, and can stimulate the secretion of gastric juice and saliva, and play a role in strengthening the stomach. Liquor has the functions of ventilation, dispelling cold, relaxing muscles and promoting blood circulation. For example, safflower wine is used to treat blood stasis dysmenorrhea, turtle meat wine is used to treat cough for many years, snake blood wine is used to replenish qi and blood, and orange wine and peach kernel wine are used to treat kidney deficiency and low back pain.
There are many kinds of alcoholic products in China. According to the flavor types of liquor, liquor can be divided into five flavor types, also known as five styles.
① Maotai-flavor type: represented by Kweichow Moutai. Also known as hairiness. The taste and flavor have the characteristics of maotai flavor, delicacy, mellow and long aftertaste.
② Fen-flavor type: represented by Shanxi Fenjiu. Also known as typing. It has the characteristics of fragrance, sweetness and softness, and is a traditional product in northern China.
③ Luzhou-flavor (Daqu type): Daqu liquor of Sichuan LU ZHOU LAO JIAO CO.,LTD Co., Ltd. is the representative. Also known as Lu style. The taste and flavor are fragrant, sweet and harmonious.
④ Rice flavor type: represented by Sanhua wine in Guilin, Guangxi. The taste and flavor have the characteristics of honey fragrance, elegance and softness.
⑤ Other aroma types: It has its own unique production technology and taste, and the main aroma types and aroma types have not been determined. For example, Guizhou Dongjiu, Shaanxi xifeng liquor and so on. Its taste and flavor depend on the characteristics of wine, and the best product is the one with outstanding style.
There are many famous wines in China, including: Kweichow Moutai, Shanxi Fenjiu, Sichuan Wuliangye, Jiangsu Yanghe Daqu, Sichuan Jiannanchun, Anhui Gu Jing Winery, Guizhou Dongjiu, Shaanxi xifeng liquor, Sichuan Luzhou Laojiao Tequ, Sichuan Quanxing Daqu, Jiangsu Shuanggou Daqu, Hubei Special Yellow Crane Tower Liquor and Sichuan Langjiu.
In addition, high-quality liquor must have a suitable storage period. During the storage period of liquor, Luzhou-flavor liquor should be stored for at least 3 to 6 months, mostly above 1 year. The storage period of Fen-flavor liquor is about one year, and Mao-flavor liquor requires storage for more than three years.
history
The latest archaeological discovery in Jiahu Village, Beiwudu Town, Wuyang County, Henan Province shows that the Chinese ancestors who lived in the Neolithic Age more than 7000 BC had already started to ferment and make wine. The emergence of China liquor should not be later than the Eastern Han Dynasty, that is, it has a long history of 1600 years. 1In August, 1998, the ruins of Shuijing neighborhood in the early Ming Dynasty were discovered outside Jinjiang, Chengdu, which is the evidence of China's distilleries that have been producing liquor for 800 years.
Alcohol advertising language
When the wind comes next door, thousands of people get drunk, but when it rains, a bottle of thyme opens. Moutai
Fang Shuijing China Chinese Liquor Factory
In the harvest season of life, rice smells delicious.
If you are friendly enough, you can drink enough wine for several years, Maotai.
Maotai beer, Maotai in beer
Jiangshan is charming, national wine, Maotai Group.
How charming the country is, the hero will not fail, Maotai Group
Snow beer, enjoy the release of true feelings
The real taste is in it. Jin Jiu, China
Time flies, love what I love. Jin jiannan
Palace wine in Tang Dynasty, Jian Nanchun in its heyday.
Drinking the new fashion, Mengshan pure wine
Healthy wine, Yiyang tonic wine
Harmony between heaven and earth, Gu Jing tribute.
Modern liquor is made at sunrise and rests at sunset.
Drinking a little every day is healthier. Ningxia chinese wolfberry wine
Genius wine, China people's wealth wine
Jingui wine industry, quality is important.
Love and righteousness drink Langquan.
The first in the East, China Mine Magnetic Wine.
Tuopai Qujiu tastes better.
Baofeng wine is good wine.
Success has its own way, Anhui Kouzijiao.
Ang twilight milk wine, milk wine.
Earth-shattering God of Grains
World-famous Wuliangye group with eternal passion
The Year of the Sheep is auspicious and Wuliangye is happy.
Wuliangye, your life choice.
The Significance of Advertising Language of moutai prince Wine and Maotai Welcome Wine
(1), slogan:? Moutai prince wine, the prince respects the world? The meaning of:
1、? Respect? Respect, respect, that is, respect consumers and customers, respect the market;
2、? Respect? : the meaning of honor, that is, the honour of the world, is the honorific title of the mid-range maotai-flavor wine;
3、? Respect? : use? Fight? Homophonic, that is, the prince wins the world.
4、? This world? Namely, consumers, customers and markets.
(2) Advertising language:? Maotai welcome wine, welcome the world? The meaning of:
1、? Are you welcome? Welcome means welcoming and entertaining consumers and customers as guests;
2、? Are you welcome? : use? Win? Homophonic, that is, Maotai welcome wine wins the favor of consumers, customers and the market; Maotai welcome wine is profitable in the world.
3、? This world? Namely, consumers, customers and markets. (Contributed by Maotai Company)
Write a brand advertising copy for Moutai.
Title: A gentleman in wine is truth in a cup.
Subtitle: Time goes by, until the vicissitudes of life change, Maotai is with you.
Two sample copies of liquor advertising: Ao, Ling, Qin Soul and Man Gankun.
A little inspiration, iron bones and ice hearts.
? Wine Festival, Kweichow Moutai.
Chinese painting style, black and white, with several plum blossoms extending from the edge of the picture at the top left of the picture.
Write a copy on the main body of the picture, with the subtitle in Dali script and the main body in small regular script.
Maotai's wine bottle and product information are placed in the lower right corner of the screen.
1/8 of the black-and-white edition of the newspaper.
Model copy of liquor advertisement Part III: (Orchid)
Youguyan, fragrant at home, only contains fumigation, waiting for the breeze.
Fragrant fragrance, graceful.
? Feelings of wine, Kweichow Moutai.
Chinese painting style, black and white, several orchids extend from the edge of the picture at the bottom left of the picture. Write a copy in the upper right area of the picture, with the subtitle in Dali script and the text in small regular script. Maotai's wine bottle and product information are placed in the lower right corner of the screen.
1/8 of the black-and-white edition of the newspaper.
Model copy of liquor advertising article 4: (bamboo strips)
Hollow bamboo, where the soul lives, takes root in the bamboo heart.
The voice of the air is peaceful and thoughtful.
? Charm of wine, Kweichow Moutai
Chinese painting style, black and white, there is a small bamboo branch on the left side of the picture, and the top is blank.
On the right side of the screen, the copy is written vertically, with Dalishu as subtitles and small regular script as the text.
Maotai's wine bottle and product information are placed in the lower right corner of the screen.
1/8 of the black-and-white edition of the newspaper.
Model 5 of liquor advertising copy: taonan incense liquor series advertising copy
One of taonan incense wines.
Title: Centennial Brewing, Brewing Delicious.
Text: After running around for a year, I finally look forward to my annual leave, so I can go home and spend a reunion year with my parents. Sitting in the car, I saw my father's favorite mouth on the table? Taonan incense wine, remembering my father's words? Jilin famous wine, taonan incense wine, fragrance in the mouth, happiness in the heart? . The corners of my mouth cocked unconsciously.
Advertising language: Jilin famous wine, taonan incense wine, tastes more pleasant.
Taonan incense JIU No.2
Title: A century of brewing, whole-hearted brewing.
Text: I worked hard for a year and finally looked forward to the day of performance appraisal. I'm the best seller of taonan incense wine. The manager asked me to talk about my acceptance speech, and I smiled and said. Jilin famous wine, taonan incense wine, fragrance, fragrance and clothing? . Everyone gave me a thumbs-up sign.
Advertising language: Jilin famous wine, taonan incense wine, tastes more pleasant.
Taonan incense No.3 wine
Title: A hundred years makes happiness.
Text: Fulai taonan incense Wine Activity has been prepared for one year, and finally it is expected that the event will open. I saw colorful post-it notes on the bottle-shaped paper wall in Taonanxiang, which read: mellow wine spreads happiness to thousands of households; Taste taonan incense wine and enjoy the taste of happiness; Alcohol, happiness, sweetness and other words, and finally locate the conclusion of the activity? Jilin famous wine, taonan incense wine, God bless, happiness? . Think of the deafening applause.
Advertising language: Jilin famous wine, taonan incense wine, tastes more pleasant.
Article 6 of the model copy of liquor advertising: liquor series copy is the best in the world, not surrender by force, but appreciation and recognition of opponents;
The best thing in the world is not to defeat all opponents, but to respect and tolerate inside; Ian Yi Song? good wine
Pay attention to the world
There is a realm where people are not defeated by strength, although they are the best in the world, they are still too Thai and not arrogant. Is to turn enemies into friends and stop fighting.
The so-called world first, thick accumulation and thin hair.
There is a kind of cultivation, not the enemy of the opponent. Although it is the peak period, it is still modest.
With kindness, all rivers run into the sea.
The so-called world is best, harmonious and moist.
The ancient sober man and sage were forgotten, and only the drinker kept his name; It used to be thousands of years, and after the storm,
Lanyisong vintage wine, washed with lead, is still mellow.
On the banks of Nanpanjiang River, there are countless Arugu caves dating back two thousand years. Hero? Bend over and sigh
Zuo sizan? Leaking river undercurrent?
Zhuge Wuhou, gently shaking his feather fan, a generation of saints, stopped to praise.
Strange mountains and strange waters, chinese odyssey; A natural land is endowed with natural endowment.
North latitude 24? Plateau, four seasons like spring.
350 meters underground spring water, clear and sweet.
Hand-picked, authentic raw materials; Polishing and sinking, strict standards
Constant temperature and humidity, sealed pottery pot; A natural wine will be preserved forever.
15 cold and hot baptism, 57 years of essence precipitation.