Value orientation: improve the quality of life and promote social harmony.

Balincan Enterprise aims to improve people's quality of life and contribute to the construction of a harmonious society and economy in China.

Corporate Mission: Carry the banner of China beauty chain industry!

Balincan is committed to promoting the development of beauty industry in China while pursuing its own development!

Enterprise goal: to establish Shiseido in China.

Balincan's career has reached a certain scale and developed rapidly. The enterprise is determined to build Shiseido in China and contribute to the beauty and cosmetics industry in China.

Enterprise tenet: carry forward beauty, spread happiness and offer love.

Enterprises are based on the beauty industry and make unremitting efforts to improve people's quality of life. At the same time, enterprises will repay the society and consumers with gratitude and offer a piece of love.

Brand positioning: the leader of high-tech beauty.

Balincan's products and services take high technology as the core and meet human needs as the ultimate goal. Its high taste is in sync with the international market, and its brand personality is full of distinctive colors of the times and romanticism, which is the authority of the industry.

Unified slogan: Balincan, America has temperament!

Balincan's professional services not only focus on improving the external conditions of consumers' skin or body, but also provide the most comprehensive care from the aspects of health, mental state and cultural literacy, so that consumers can be beautiful from the inside out.

2. Cultural beauty

"Cultural beauty" is a brand-new concept of beauty management and service initiated by Balincan in China, that is, advocating beauty service not only improves external conditions such as skin or body, but also gives the most comprehensive care from health and mental state. Through the proper use of culture and art, we can serve customers, relax their psychology, cultivate their spirit, and let customers get the deepest and most thoughtful care, thus improving their quality of life! In the practice of "cultural beauty", we mainly grasp it from the following aspects.

(1), Environmental Art:

The artistic atmosphere of the service place will make the simple storefront decoration artistic, so that once customers are in it, they will get an artistic influence and relax their hearts to the greatest extent; Environmental art also includes the creation of other external artistic atmosphere.

(2), service art:

With etiquette as the core, supplemented by artistic innovation, customers can get the best spiritual attention and comfort in the process of receiving services. Service art also includes providing various lectures or psychological consultations with artistic characteristics for customers.

(3), product art:

Through the re-creation of art, the product is endowed with a rich cultural atmosphere, so that customers can properly release and cultivate their minds while using the product. Among Balincan's product brands, "Muse" is the representative of product art, and the series of products are all equipped with romantic poems, and on this basis, poetry collections, poetry recitation CDs and VCDs are formed.