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What is the profile of Zhong Shanshan, the founder of Nongfu Spring?
Zhong Shanshan, male, from Zhuji, Zhejiang, with a university degree. 1993 founded yangshengtang co., ltd. and launched brands such as yangshengtang turtle pill and duoer capsule. 1996, Nongfu Spring Co., Ltd. was established in Hangzhou, and established famous domestic beverage brands such as Nongfu Spring, Nongfu Orchard and Scream.

He is currently the chairman and general manager of Nongfu Spring Co., Ltd. and the chairman of Yangshengtang Co., Ltd.

In the 20 19 Forbes list of global billionaires, he was elected as 128 1 for1800 million dollars. 20 19 Forbes China 400 Rich List, Zhong Shanshan ranked 186. On September 8, 2020, Nongfu Spring went public, and Zhong Shanshan was promoted to the new richest man in China [3]. From June 5438 to 2020 10, the Hurun Report 2020 was released, and Zhong Shanshan ranked third.

In 20201October, 165438+ Zhong Shanshan ranked third in the 2020 Forbes China 400 Rich List with a wealth of 359.65 billion yuan.

Chinese name Zhong Shanshan nationality China nationality Han nationality Date of birth 1954 The main achievement of professional entrepreneurs was founded in Zhuji, Zhejiang, the birthplace of Nongfu Spring.

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Zhong Shanshan, chairman of Nongfu Spring, was born on 1954, and worked as a reporter in Zhejiang Daily for five years. In the past ten years, Zhong Shanshan has successively established famous brands such as Guibie Pill, Duoer, Nongfu Spring, Qingzui and Happy Growth.

family background

Zhong Shanshan was born in a traditional intellectual family, and his scholarly family environment determined his traditional Confucian ideal personality after going into business, and "Confucian businessman" became his lifelong pursuit and practical concept. Both parents are so-called Rightists. However, Zhong Shanshan's parents are very upright intellectuals, while his mother was completely framed by a villain. In this regard, he once wrote another article "Incredible Things". After my parents' political life was corrected, I went to the provincial capital. At first, he worked in the provincial Federation of Literary and Art Circles for infrastructure construction, and later worked in Jiangnan Magazine and Zhejiang Daily. [6]

Entrepreneurial experience

1993 set up yangshengtang co., ltd, which became an instant hit by producing yangshengtang onychomycosis pills. In the subsequent business career of 12, he successively founded or acquired a number of subsidiaries, making Yangshengtang's industry span the four major fields of health care products, biopharmaceuticals, beverages and food, with nearly 10 different brands.

Zhong Shanshan started from scratch, and the Yangshengtang he founded grew from scratch into a modern high-tech well-known enterprise integrating scientific research, development, production and sales, producing and managing health care products. The industry spans four fields: beverage, food, health care products and biopharmaceuticals, and has made considerable achievements in the research, development, production and sales of drugs, food, beverages and drinking water. 199965438+On February 29th, the Trademark Office of the State Administration for Industry and Commerce recognized the trademark "Yangshengtang" held by Yangshengtang Co., Ltd. as a well-known trademark in China. The subsidiaries owned by the company are: Hainan Yangshengtang Pharmaceutical Co., Ltd., Hainan Yangshengtang Health Products Co., Ltd., Zhejiang Yangshengtang Institute of Natural Medicine Co., Ltd. and Hainan Yangshengtang Drug Research Center Co., Ltd.; Holding Nongfu Spring Co., Ltd.; Acquisition of Beijing Wan Tai Biopharmaceutical Co., Ltd. ... In addition, there are food, material supply, advertising and cosmetics (chips) and other subsidiaries, as well as branches in the United States.

Long before Hainan was established as a province, Zhong Shanshan resolutely "went to the sea" and went to Hainan from Zhejiang to devote himself to the construction of special economic zones. 1993 set up yangshengtang co., ltd. by self-financing ..1In September 1996, Zhejiang Qiandaohu yangshengtang drinking water co., ltd. was established (in June 2000/kloc-0, it was transformed into Nongfu Spring Co., Ltd.).

The company has hired a large number of experts and professors in biological sciences, traditional Chinese medicine, nutrition and other disciplines to form a strong scientific research team to conduct in-depth research and development on new Chinese and western medicines, nutrition and health products, genetically engineered drugs and drinking water. Annual investment in scientific research accounts for about 5% of total sales.

Zhong Shanshan

Zhong Shanshan

The company has not only set up two scientific research institutions, but also invested tens of millions of yuan, and cooperated with scientific research institutions such as University of California, Sana 'a Medical Center, Xiamen University, Hong Kong University and Peking University. Conduct research and development in biology and medicine. 1999 invited Dr. Murad, winner of the Nobel Prize in Medicine, to give lectures in China.

Zhong Shanshan led enterprises to build three marketing systems: pharmaceutical industry, water industry and health care products, and set up branches and branches all over the country, which opened up multi-level and extensive marketing channels and networks and created their own unique marketing concepts and models in business practice.

He always abides by professional ethics, operates legally and honestly, and has established a good corporate image. Under his leadership, Yangshengtang Co., Ltd. won the honorary enterprise of 1996 "Quality Miles".

On September 8, 2020, the listing of Nongfu Spring opened 85. 12% higher to HK$ 39.8 per share, with a total market value of over HK$ 440 billion. Zhong Shanshan was promoted as the new richest man in China.