This is the 27th national sugar and wine party held in Chengdu. With the change of the sugar and wine party, Chengdu has also grown from a "primary school student" when 1987 first applied for the bid to a top exhibition city in China in the central and western regions.
This is 27 dates between a city and an exhibition.
1 core change?
Every warm spring in bloom in March, when colorful lamppost banners and advertisements with novel shapes are placed on the roadside, people in Chengdu will know that the sugar and wine party will open, hundreds of thousands of merchants will come, hotels will be crowded, restaurants will be lively, roads will be blocked and commuting will be crazy. ...
From "sugar+wine" to "sugar wine+"?
▼ With the advent of the Internet era, more and more traditional enterprises are holding hands with Internet companies. It is not difficult to see that today's sugar and wine party is no longer as simple as "sugar+wine", but has become "sugar and wine+".
Go back 6 1 year. From 65438 to 0955, the National Supply Fair was held in Beijing Xiyuan Hotel, and the third kind of commodity trading activities were organized under the background of planned economy. This is recognized as the beginning of the national sugar and wine party.
In fact, the National Sugar and Liquor Fair can be regarded as a condensed history of the development of China's market economy. With the sharp increase in the variety and total amount of products traded, the Sugar and Liquor Association ushered in a period of rapid development from 1972 to 1984, which clearly stated that the association should be open to the society, regardless of economic components, enterprise scale and region.
The first "hand-in-hand" between Chengdu and the National Sugar and Liquor Association was held in 1987. "In the 1980 s, the sugar and wine party has formed an early market economy model, and the host city began to enjoy the dividends brought by the sugar and wine party."
However, people in Chengdu at that time did not expect that the Sugar and Wine Fair could create so many brilliant moments in Chengdu: 1994, Chengdu Spring Fair became the first sugar and wine fair in China with turnover exceeding10 billion yuan; 1998 became the first national sugar and wine party to implement "centralized exhibition area, centralized display and centralized transaction": in 2009, the international wine museum was established for the first time at the sugar and wine party. ...
On March 20 10, the Chengdu municipal government formally applied to China Sugar Liquor Group Co., Ltd., the organizer of the national sugar and wine party, to hold the Spring Fair permanently in Chengdu, and finally won the right to hold it permanently.
At this point, the sugar and wine party has been completely transformed. ?
With the development and change of the economic situation, sugar and wine parties are also spontaneously adjusting and transferring their functions. The original function of linking production and marketing and promoting transactions is being replaced by the new functions of' information exchange and communication' and' industry trend judgment'. This makes the great value of liqueur as an "industry barometer" really stand out.
Take this year's sugar and wine party as an example. The total exhibition area of the exhibition is 1.28 million square meters, and there are 7 theme exhibition areas, covering traditional wine, wine and international spirits, food, beverages, condiments, food machinery, food packaging and so on. In the relevant exhibition area, according to the product category and the specific needs of buyers, small areas are divided.
Various activities with diverse themes and rich forms run through: "Global Happy Food Shopping" theme forum, "Light of Hope for China Liquor after 80s", 20 16 China Brand Agriculture Summit Forum, 20 16 National Spice Industry New Trend Forum and Blue Book Conference, and China Liquor Industry Creative Summit Forum, totaling 18 items.
With standardization, specialization and internationalization, the National Sugar and Liquor Association has been given a new era significance-becoming a big platform for manufacturers in the industry to realize brand promotion, exchange of ideas, transformation of scientific and technological achievements, and investment and financing cooperation.
2? Functional changes?
From finding products to looking at trends?
In a sense, sugar and wine parties do have magical power to drive wealth and become a battleground for businesses. On the other hand, however, behind the smoke of the liqueur, it is a true portrayal of the development, transformation and upgrading of the wine and food industries. For example, at this year's liqueur, we can see that products are gradually shifting to the middle and high end, and there are great breakthroughs in healthy liquor, functional health wine and functional drinks, which is also the main trend of this year's liqueur. However, in the field of baking snacks, the performance is still average. From the traditional food industry and Internet food industry that I contacted through Smile Community last year, healthy ecology, fashion and storytelling are the biggest trends. I often communicate with my good friend Li, the design CEO of Chengdu (they specialize in product brand planning in the food industry, from product naming, packaging design to brand marketing planning). He told me: "Now many food business owners pay more and more attention to the brand line, starting from the initial celebrity endorsement and developing from independent IP. From traditional media advertisements to their own transmission through animation illustrations and animation micro-movies. I began to pay attention to self-communication, instead of blindly emphasizing the product itself, preferring to convey feelings and meet product needs+psychological needs. "
Sugar and wine parties have become a symbol of the industry and a "battleground for military strategists". ?
? There are countless companies that have grown up from sugar and wine parties-the famous brand "Jianlibao" rented a small booth at the sugar and wine party in the late 1980 s, with cans of drinks on the camp bed; Subsequently, Coca-Cola and Pepsi, the world's two beverage giants, fought to the death for an advertising space in Tianfu Square.
In a sense, sugar and wine parties do have magical power to drive wealth and become a battleground for businesses. On the other hand, however, behind the smoke of the liqueur, it is a true portrayal of the development, transformation and upgrading of the wine and food industries.