The demand potential of medicinal restaurants is huge, but the supply capacity is limited. In recent years, although consumers pay more attention to health care, the publicity methods and efforts of medicated diet halls are not satisfactory. In addition, consumers' awareness is low, and objective factors such as the "curative effect" of medicated diet are not obvious, which leads to the discovery of consumption and the meager profit of restaurants, so no one opens medicated diet halls.
The price of Chinese herbal medicines is high, and the cost of restaurants is high. Operators have to mix water in the production process for profit, which in turn reduces the demand of vulnerable consumer groups due to lack of trust, forming a vicious circle. The threat to the development of medicated restaurants mainly comes from fast-paced fast food restaurants. With the accelerated pace of modern life, fast food restaurants have become the darling of the public.
Measures and suggestions to broaden the catering market of medicated diet
1, diversified publicity methods
Due to the characteristics of medicated diet and consumers' dietary concept, the promotion methods of medicated diet need to be diversified, thus vigorously promoting the development of medicated diet. For example, it can be promoted through cultural promotion (such as making TV series and making public welfare films), which can not only improve domestic awareness, but also help to carry forward our traditional culture. Of course, it is not realistic to promote culture only by merchants and with the help of the government.
2. Specialization of production process
An important reason that restricts the development of medicated diet catering market is that the process of making medicated diet is unprofessional. In order to increase profits, some unscrupulous merchants make them at will under the guise of medicated diet. Therefore, on the one hand, it is necessary for relevant departments to intensify efforts to prevent this phenomenon. On the other hand, Chinese medicine practitioners can be invited to sit in the clinic, take the pulse first and then order food, so as to make the preparation process and the compatibility of ingredients transparent, enhance the trust of consumers and make the preparation of medicated diet more professional.