Headquartered in Hefei, a famous city of science and education with beautiful scenery, the company is the only research and development production base of herbal drinks awarded by china association of traditional chinese medicine. It is a national enterprise with the concept of "inheriting Chinese medicine diet culture and condensing modern preventive technology". The enterprise covers an area of about 80 mu, and the investment of the first phase of the production project of Banlanhua Beverage in Hefei is more than RMB 1 100 million. It has established a standard factory building with complete supporting facilities, and introduced international advanced production technology and equipment, with an annual output of 65,438+10,000 tons of PET bottles and two canned semi-orchid drinks.

With the aim of "promoting Chinese medicine culture and contributing to public health", Banlanhua Company has developed three series of products: Banlanhua Herbal Tea, Fruit Functional Beverage and Plant Beverage, which are mainly sold in the domestic market. Among them, "Banlanhua Plant Beverage" is jointly developed by china association of traditional chinese medicine and Banlanhua Beverage Co., Ltd. The product is selected from a variety of medicinal and edible homologous plants with dietotherapy function announced by the Ministry of Health, and is carefully prepared and boiled, which has the characteristics of perennial drinking and health care. "Guoer selenium-enriched mountain spring" is a certified product of "natural selenium soil" water source. The water source is located in the primitive nature reserve of the west vein of Huangshan Mountain, commonly known as "West Huangshan Selenium Huangshan Mountain", and the selenium content of spring water ranks among the top in the country.

More than ten years ago, the enterprise legal person began to plan the products of Banlanhua, and successfully registered the trademark of Banlanhua in China in 2002. At present, the company has multi-national and multi-category intellectual property rights of Orchid. In 2008, Banlangen plant beverage was awarded the honorary title of "Anhui Famous Trademark" by Anhui Provincial Administration for Industry and Commerce for its excellent quality and market performance. In 2009, it became the only designated drink in the fourth "China Expo"; 20 10 was selected by Anhui provincial government as "the only designated drink in Anhui Pavilion of Shanghai World Expo", and the brand value of "Banlanhua" was evaluated by national authorities as more than 500 million. The company hired the top domestic marketing planning agencies to formulate the marketing strategy, and established six supporting systems for the marketing strategy (including the advertising investment of CCTV and provincial mainstream media). Based on Anhui, Jiangsu, Zhejiang and other East China markets, we will gradually expand to the markets in Northeast China, South China, Southwest China and North China. At present, it has cooperated with nearly 100 powerful distributors, and the plant drinks of Isatis indigotica have fully entered the super-large supermarkets such as Carrefour, Lotus at the beginning of the month, Family Life and Beijing Hualian, as well as major catering hotels and night shows.

With the corporate goal of "inheriting the diet culture of traditional Chinese medicine and building a well-known green brand", Banlanhua Company has intensified scientific research and innovation, and strived to take a differentiated road in the highly competitive beverage market, so as to add more natural, low-carbon, green and healthy drinks to consumers' daily lives.