I. Huge Business Opportunities in the Beauty Industry According to the analysis results of market research institutions, the output value of China's beauty industry has exceeded 654.38+0.3 trillion in recent years, accounting for 654.38+0.8% of the national economy; And the beauty industry has maintained a high growth rate of 25-30%. It is conservatively estimated that by 20 15, the output value of China's beauty industry will exceed 2.5 trillion yuan, which inevitably contains huge business opportunities.
Second, men's beauty, a huge gold mine to be tapped With the rise of men's beauty, men's beauty market is attracting more and more people's attention to beauty, body shaping and SPA? It seems to be the "patent and privilege" of fashionable girls in the workplace, and the door of the beauty salon seems to be marked with the number "No entry for men". Nowadays, this phenomenon has been quietly subverted, men's beauty fashion and ideas have gradually become popular, and men's beauty SPA health clubs have also begun to enter the world of men, gradually being favored and sought after by some white-collar workers and successful men, which has also opened another door for individual investors to create wealth.
As the saying goes, it is a woman's nature to love beauty. But there is also a saying: everyone has a love of beauty. Beauty-the patent that women love beauty, now men can enjoy it aboveboard. With the development of economy and fashion, men's beauty is born as a new concept or a new life form, and the hidden energy behind it is enormous and immeasurable, which is very similar to the development process of women's beauty.
Present situation of men's beauty market
The men's beauty market is taking shape, and the consumer market is becoming more and more fierce. Some experts predict that in the next five years, the market demand for cosmetics by men in China will increase by 96% every year. Although the base of this market is still relatively small at present, it is higher than the growth rate of the whole cosmetics market by more than 80 percentage points.
In 2000, the total sales volume of cosmetics in China was 654.38+08 billion RMB, which, together with the income from spa beauty care services, had reached 368 billion RMB, and this figure was almost completely occupied by women. According to the proportion of adult male population in China, only male cosmetics sales and spa beauty services should account for 40% of women, or 24 billion. In the global market, the total sales of men's cosmetics has reached $654.38+000 billion. With the tide of global economic integration and the vigorous development of various means of information dissemination, it will surely promote the beauty industry to connect with the international development trend more quickly. Therefore, once the male beauty market is launched, its development momentum will be extremely rapid.
From the perspective of consumption power, many people think that women are born as "consumption fanatics". In fact, men's spending power is small and high, even worse than women's. Statistics show that the salary ratio of white-collar men to white-collar women in major cities in China is 1.2: 1, and the average salary of men is generally higher than that of women. In recent years, many media industries, such as fashion magazines, radio and television channels, Internet websites, etc. All of them have encouraged men's enthusiasm for beauty, which indirectly triggered the germination of men's awareness of beauty; Coupled with the conscious guidance and pull of merchants, more and more men gradually realize beauty.
In addition, with the development of business communication, more and more men realize the importance of appearance in business, while men who used to focus only on clothing packaging began to turn to cosmetics or beauty care to improve their taste and change their image. In addition, the change of modern women's aesthetic concept of men from rough to elegant has directly promoted the rapid formation of men's aesthetic concept.
A survey in Beijing, Shanghai and Guangzhou shows that 58% of the respondents support male beauty, and 6 1% of the young people aged 20 to 29 think that men should be beautiful. In the actual consumption behavior, some men, especially young people born in 1970s and 1980s, pay more and more attention to personal hygiene and personal image. Due to the awakening of men's beauty consciousness, more and more men have joined the beauty consumption, which highlights the contradiction between supply and demand. For merchants, the male beauty market is like a "gold mine" to be developed, which contains unlimited business opportunities.
Analysis of Male Beauty Investment
In the busy modern city, men are burdened with all kinds of pressures, such as insomnia, anxiety, tension and haggard, and many people are in sub-health state. Men need more relaxation, decompression and their own beauty maintenance.