There are two directions for beauty salons to expand customers, one is a new store, and the other is an old store with a customer base. The demand is to activate old customers and expand new customers. The corresponding ways to expand customers are:

New store, push+Meituan, one is offline and the other is online. Pushing is easy to understand, that is, sending a single page, holding a billboard and directly pulling people into the store; Meituan is an online practice, suitable for low-cost experience projects (orders will be drawn by Meituan), buying projects online, and then going to stores to do projects. In fact, it is also drained to the store, but the number of people who can reach online is 10 times and 100 times higher than online. According to the cost, it is lower than offline customers.

In fact, the model of old stores and new stores can also be set as old stores, or as a push+beauty group, but this is only for the purpose of expanding new customers. However, the maintenance cost of old customers is lower than the cost of acquiring new customers, so there is still work to be done to activate old customers.

Here we need to use another method-small program puzzle (3 or 5 people, including 2-3 new customers).

The essence of the small program group is to bring the old with the new, and the principle is the same. The small program group is carried out on the platform of WeChat. Starting from the old customers, the clerk first contacts the old customers through WeChat or telephone. But they knew about this activity and mobilized them to find relatives, friends and colleagues to join their own groups. Everyone in WeChat is an acquaintance with high trust and short transaction time.

This method is suitable for short-term growth and expansion. This method needs to be combined with the marketing management software system of beauty shop. Generally speaking, the software system provides marketing functions and shop-specific small programs, and it is more attractive to combine coupons, red envelopes and distribution when assembling a group.

Yiji technology has the above marketing means and the service ability of software system.