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What are the characteristics of advertising photography?
1, the effect is realistic. Photos can accurately show the appearance and details of objects, have a strong sense of realism and documentary, and have a strong attraction and appeal to human vision.

2, authentic, photographic photos can objectively and fairly reflect the object, because photos are the product of science and technology, it is easier for people to have a sense of trust and psychologically shorten the distance from advertising.

3. impressive. The photos are processed by various darkroom techniques, and the pictures are more vivid and appealing than the real things, especially the photos with ingenious creativity and unique performance?

4. Conducive to sales promotion. Because it can truly reproduce the image of goods, it saves a lot of work steps in all sales.

The characteristics of advertising photography:

Advertising photography is a category of photography at first, but it is closely related to advertising. Many people regard advertising photography as pure artistic photography, which is actually a mistake. Although advertising photography and artistic photography are inextricably linked, they are actually different.

The role of advertising photography is very clear: to publicize the image of goods, introduce the characteristics of goods, and arouse consumers' desire to buy. In the era of fierce commodity competition, excellent advertising photography is an important link and means to increase competitiveness.