The enlightenment is as follows: the century-old brand, with the concept of "people-oriented", has added vitality and competitiveness to the actual enterprise management. Taking "morality, honesty and credibility" as the corporate philosophy, enterprises attach importance to brand awareness, but at the same time quality drives brand efficiency. Enterprises do not forget innovation, can actively develop new products, and have laid a vanguard force in the industry. So this century-old brand can have such a large-scale development prospect.