1, live theme.

The theme of the live broadcast starts from the demand and is understood by fans and buyers. Collect fan needs. Pay more attention to comments after each live broadcast. After a general understanding, decide the live broadcast time and content according to your age, region and time to watch the live broadcast.

2, short video live preheating.

Release warm-up short video before live broadcast. When someone watches your short video, you can like to comment at the bottom of the video, so that more fans will pay attention to you. Release the short video of live broadcast preview 1-3 days in advance, which can promote your live broadcast and let more people know that it is your first time to live broadcast.

3. live broadcast equipment.

According to different kinds of goods, prepare different equipment for the live broadcast room, such as camera, sound card, microphone, fill light and so on. Different products have different requirements for configuration, so before the live broadcast, you need to know the required equipment in advance and be prepared.

4. Product sequence.

Fully understand the explosive products before the broadcast, so that the right medicine can be given according to the characteristics of the products during the live broadcast.

5. Live rhythm.

The live broadcast usually takes several hours. For novice anchors, the pace of live broadcast needs to be prepared for at least a few hours.

The live broadcast is divided into the following parts:

Time, product, user, interaction, process.

1, define your live broadcast target.

Before making a live broadcast, you must be clear about your live broadcast goals, such as what kind of personnel you want to build, what value you want to bring to the audience, or what problems you want to solve for the audience.

2. Set the live broadcast time.

Arranging the live broadcast time in advance can make fans better understand the content of the live broadcast and the way to participate in the live broadcast, and enhance the stickiness of fans.

3. Determine the theme of the live broadcast.

The theme is the soul of live broadcast. What value can your live broadcast bring to the audience? What are the core interests?

4. Set the live broadcast target.

Before you do the live broadcast, you must think about the theme and purpose of the live broadcast, so as to attract fans better and attract users to pay attention to you more easily.

5. Design site interaction.

After the fans are well maintained, we should consider the interaction between the live broadcasts. It is necessary to design some interactive links to improve the atmosphere and activity of the live broadcast room, so that fans can feel that your live broadcast room is very lively, which can also promote the transaction.

6. Add products.

Commodities are the core of live broadcast. Your live broadcast process and theme should match the products and meet the needs of fans.

7. Scene construction.

The scene construction in the live broadcast room is mainly designed according to your live broadcast theme. For example, if your live broadcast theme is health, then the live broadcast scene needs to be related to health.

8. Live content planning.

If we want more people to watch your live broadcast, it is mainly because we want to sell goods, so we need to make a live broadcast script, and what content should be designed in the script to convey to the audience.

9. Choose a product.

Choosing a product with live broadcast is a very important step. You should adjust the products in your studio according to the wind direction of the market. Only when the audience likes your products will they place an order and sell their own products.

10, live playback.

In order to help us do a better live broadcast, we can do a live broadcast and record our live broadcast data analysis. Some places can analyze the data, including the data in the live broadcast process, such as the comments of fans, the attention of the audience in the live broadcast room and so on. And be sure to record them one by one.