At present, Tangjia Courtyard is jointly sponsored by Shaanxi New Generation Huishang Shaanxi Jiatianxia Tourism Culture Development Co., Ltd., and fully cooperates with Xunyi County Government to promote local tourism in Shaanxi and integrate the cultural connotation of Qin merchants into tourism products and services. The total investment of the scenic spot is 65.438+0.98 billion yuan. The planned land area is about 2 100 mu, of which the first phase is about 1300 mu (including 300 mu of gully and woodland). Relying on the unique geographical and climatic conditions and historical and cultural resources in Xunyi area, the Qinshang Cultural Tourism Scenic Area of Tangjiayuan deeply analyzes the project format from the strategic height of creating Shaanxi tourist cards, taking into account cultural relics protection, environmental protection and resource utilization, making full use of natural resources, weakening disadvantages and amplifying advantages. After argumentation and analysis, the following tourism projects will be launched in the first phase (covering food, housing, transportation and entertainment):

The rise and fall of a generation of Shaanxi merchants-a necessary item of cultural tourism,

Xunyi is a necessary warm kang for cave hotel//innovative utilization of resources,

Small Forbidden City in Weibei-Tangjia Courtyard Group//core scenic spot, amplifying advantages, differentiated competition,

Shaanxi Qin Shang Culture Museum-Cultural Inheritance and Promotion

The first pit in the west-environmental protection &; Resource utilization,

Original ecological health village (including weaving, dyeing house and mill)-take health as a gimmick, make use of existing resources,

Open-air cinema barbecue carnival-diversified entertainment methods, less investment,

I am the tallest outdoor (including outdoor luxury hunting and camping)-diversified entertainment methods, low investment,

Ancient commercial street-an essential project of cultural tourism and an important supporting building for tourism.

There are also folk customs, original Shaanxi opera and so on.

And form a ring structure, serving tourists from five aspects: eating, living, traveling, entertainment and music.

China folk dining gathering place, Shannxi 108 Bowl Noodle Street, Muslim Street, Siheyuan Banquet.

Accommodation includes Siheyuan Inn, Siheyuan Star Hotel, Gully Cave Hotel, Ming and Qing B&B Inn, etc.

The tour includes Qin Shang culture experience area, natural ecological gully area and Tangjiayuan tourist area.

Entertainment includes parent-child interactive play area, natural farming experience area, wild luxury hunting and camping,

100-meter sightseeing suspension bridge, special bar, coffee teahouse.

Procurement includes China folk specialties, folk handicrafts and tourist souvenirs.

After in-depth investigation by famous experts and scholars, Tangjia Courtyard, a scenic spot of Qin Shang culture, is recognized as a model of residential architecture in China and a representative of Qin Shang culture. The project was launched as a key project of Xunyi cultural tourism industry and participated in investment promotion activities. It is planned to be the most regional residential sightseeing and Qin Shang cultural experience demonstration scenic spot in China. According to the project planning concept, its functional plates are set as Tangjia Courtyard Sightseeing Area, Qinshang Cultural Experience Area, Folk Expo Area, Tangjia Folk Village Entertainment and Catering Area and Folk Crafts Block.

A creative planning based on the international frontier tourism development concept has been formed, and the core competitiveness has been built from three aspects: architectural height, cultural height and landscape height, with "three firsts" as the overall planning goal-the architectural art of ancient Han folk houses in Shaanxi and even the northern region is the first, the large-scale development, inheritance and continuation of the Millennium Qin merchant culture is the first, and the unique gully landform and unique folk houses are the first. It is a model of Shaanxi-business cooperation in the new period. This is of great practical, cultural and market significance for reshaping the business model of Sanshui Tangjia.