Summary of Annual Work of Marketing Department in 2020 (1) One year has passed in a blink of an eye. Looking back on the past and looking forward to the future, the marketing department of Boshoutang Chinese Medicine Hospital has also grown sturdily with the development of the hospital. The work done by the marketing department this year is summarized as follows:
First of all, about the work done by the marketing department.
1. Department and system construction: After one year's market baptism, the marketing department of our hospital is currently X as the marketing manager, X as the market network supervisor, X as the health specialist, X as the part-time business specialist and X as the consultant; And formed the Provisional Draft of Management Rules and Regulations of Marketing Department, Management Measures for Marketing Performance Assessment of xx Hospital, Daily Report of Guiding Diagnosis, Flowchart of Guiding Diagnosis, Responsibility of Guiding Diagnosis, Examination Form of Guiding Diagnosis and Basis of Guiding Diagnosis Assessment. The compilation and implementation of more than ten systems, such as expert lectures, free clinic reward scheme, marketing department system, commission scheme, marketing department examination form, marketing department examination basis, customer service examination form, marketing department part-time staff management system and marketing department management system, have played a very good role in regulating the behavior of marketing personnel in our hospital.
2. Department performance: Through the joint efforts of all staff, we have developed xxx members of the College and held xx free clinics and lectures, including Lei Fengri free clinic, spring breeze blowing in the railway station, free clinic for migrant workers, community volunteer service to give housewives health gifts, caring for health in action and sharing a happy tomorrow, and joined hands with Binhai Volunteers Association to participate in the volunteer activities of xxxx Qizhi Center. Co-organized with xx era * * * to send health into the community, xxx, physical examination activities of the Prime Minister of Alley and send health into the military camp, etc. , and cooperate with the Agricultural Bank of Development Zone to carry out xxx lectures and VIP Chinese medicine health experience activities; With xxx***, jointly hold a large lecture "xxxx" for 100 people, and sponsor Tai Ji Chuan team and xx aerobics team around our hospital to expand our hospital's popularity and reputation.
Especially in the Double Ninth Festival, we planned the activities of gratitude and filial piety, and wrote a lot of contents of respecting the elderly and filial piety in the corporate culture construction of our college, which was reported by xx TV station. In 20021year, our focus shifted to sending health to campus, and a series of lectures on "Children's Physiological and Pathological Characteristics" were held in TEDA No.2 Kindergarten, Tanggu No.1 Kindergarten, No.3 Kindergarten, No.6 Kindergarten, Preschool and Early Education Center, which received good social and enterprise benefits. Contact xx Neighborhood Committee and xx enterprises and institutions, and all have sustained and good cooperation.
The news media reported xx times, including xx articles in our hospital, xx TV station and xx radio station.
Participated in the network promotion of QQ group xx, participated in the planning of the first anniversary PPT of xxx, and the dance "xxx" in the marketing department won the best performance award. After the video was uploaded to Youku, it was played xxx times. Search encyclopedia compiled "Yu Jin" entry, and the number of views reached xx times; Baidu Library uploaded xx documents to promote xxx, with the number of views reaching xx times and the number of downloads reaching xx times. Since Baidu Library established the "Traditional Chinese Medicine xx" team on xx, xx, the ranking of the team has risen from xxX to XX, from novice group, beginner group, bronze group and silver group to gold group. And through Baidu know application to train the staff of the whole hospital, recruit xx staff to join the Internet promotion work. I answered more than xxx questions in xxx, and the passing rate reached xx%, and the level rose to Grade 8. Actively promote Boshoutang Hospital on the Internet. Using Sina Weibo to promote xx, the number of fans has reached xx, and Weibo has sent more than xx articles. All kinds of reports and notices in the hospital have been published online.
Second, the problems existing in the work
1. Regarding the construction of departments and systems, the marketing department is not fully staffed. At present, there is a lack of planning directors and marketing directors. With the joining of xx, the network promotion work in our hospital has been obviously improved. Marketing director and planning director have been looking for suitable candidates to see whether the hospital gives corresponding positions and the marketing specialist should be expanded. There should be xx effective commissioners under each supervisor. Finding and cultivating hospital marketing talents is a big problem.
2. The tacit cooperation with experts in the marketing process, the packaging of medical projects is also a big problem. Over the past year, the marketing department has been constantly learning and improving, stepping up its in-depth understanding of experts in our hospital, and discovering the advantages of each expert and the market advantages of their medical projects from a market perspective. It is hoped that the opinions and suggestions of relevant personnel in the marketing department can be referred to in the future medical projects, and only projects with local characteristics can have better social and enterprise benefits in the marketing process.
Three. 202 1 prospect of marketing department
Generally speaking, the marketing department of our hospital has begun to take shape and can play an active role in the marketing and brand building of our hospital. With the arrival of 202 1, the marketing department should plan no less than xx free clinics and lectures, and the number of new members should reach xxx. The staffing of the marketing department should be more reasonable and perfect, and actively participate in the planning of packaging medical projects (products). With the normal development of medical insurance, the focus of the marketing department should shift to developing high-end customers.
Summary of Marketing Department's Work in 2020 (II) passed quickly, and 2020 is drawing to a close. In the past year, under the care and guidance of leaders and colleagues, the marketing department has carried out a series of work, accumulated some valuable experience, gained some gains, and recognized some shortcomings in the marketing department. The work of the past year is summarized as follows:
I. Review and Analysis of Market Work
(1) Work Review
1, push work; This year's marketing,
2. advertising; This year, we mainly do periodical publicity in newspapers and information. Sending free publicity information to the public in the form of information can enhance the visibility of our school and increase public awareness. )
3. Promote cooperation; This year, we cooperated with 20 shops around the northern city to distribute free publicity bags and materials to consumers by bringing them to our school for free, so as to reach new publicity positions.
4. Update and promotion of website materials; (1) The website information is constantly updated (it is determined to update the website information every week, and enrich our website by browsing other websites to learn from others' highlights) (2) Promote it through available network channels, so as to achieve the effect of low investment and high feedback. (Start marketing through xx promotion, and promote through other websites).
5. Revise, compile and collect publicity materials; Under the leadership of the school leaders, the revision and compilation of the exam strategy have been completed and issued, and the new leaflet page has been developed and revised. At the same time, it also made a thorough investigation on the situation of market sales and exercise books of printing houses.
6. Work together; Cooperate with all departments to do a good job, and work smoothly with the personnel department, teaching department, teaching and research center, consulting department, one-on-one and other departments without major problems;
7, enterprise internal training; Make corporate culture, consultation process, enrollment methods and telemarketing skills into PPT to train campus employees.
(2) job analysis:
1 and work analysis in 2020: the marketing department has successfully completed most of the publicity, cooperative promotion and collaborative work of the Expo, and continued to promote it in schools and communities around the headquarters and branches for one year, and promoted it in major media and networks.
2. Shortcomings in 2020: The main work of the marketing department is basically divided into four parts: market research, brand promotion, marketing planning and corporate cultural activities. In 2020, the work will focus on brand promotion and corporate culture activities. These two tasks are the most important reasons because the various departments of the school have been established soon. On the other hand, our marketing department is not in place and coordination with other departments is not timely. If we don't do market research in time to understand the development of related industries and the changes in consumer demand, then there is no good premise for brand promotion, which is our shortcoming.
Strengthening the personality of other departments means that the communication between the personnel department and the consulting department still needs to be strengthened, so that the publicity activities can be more targeted and help to increase performance, which is also an aspect that our marketing department needs to improve.
We slack off the construction of corporate culture and the planning of team cohesion activities, which we should follow up and strengthen in 20XX.
Second, the review and analysis of cost input
(1) cost review: the main expenses of the marketing department are mainly in the following four aspects: the production cost of printed matter. In 2020, the main expenses will be distributed evenly. However, the cost of printed matter is rising, and the part-time salary is decreasing according to the amount of tasks completed. Advertising invested in information newspaper, Spring Festival Evening and information.
(2) Cost analysis:
1. Positive factors: the market cost of the whole school shows a downward trend. On the premise of basically ensuring the printing quality, publicity effect and part-time application, we will basically strive for the lowest price in Kunming. (Summary report on special education of "three strictness and three realities")
2. Negative factors: the market is the pre-war sales. If the whole sales work is compared to a war, then the market is like the air force and artillery, bombing targets with airplane explosives, and then sending attack force for a point-to-point attack. This is also the process of consulting and signing customers. Without good pre-publicity and activity planning, it is difficult to make a qualitative leap in performance only by relying on the personal potential of consultants. Of course, the premise is reasonable expenses, strong sales, close teamwork and proper marketing.
Third, the review and analysis of market team building
(A) team building performance appraisal:
1, there are two people in the whole marketing department, one is the marketing supervisor and the other is the marketing staff, which failed to meet the work needs.
Although there are fewer people in the department, everyone's role is indispensable.
3. The team's execution has been enhanced. Although the marketing staff has changed, due to the strict control in selection and daily management, the work of each marketing staff is very smooth.
(2) Team building analysis:
1, positive factor analysis: the main responsibility of the supervisor is to control the progress of the work that the whole department is responsible for, the planning, organization, implementation and summary of marketing and publicity activities, and all the paperwork. Few people are easy to coordinate and can keep abreast of subordinates' dynamics. In daily management, we must be able to understand what it is doing to some extent. How's it going? In the monthly report, the progress and deficiency in communication make the market personnel feel the seriousness of school and department management from the system requirements and psychological impression, so that the execution will be enhanced. Management requires them to learn to ask questions, solve problems, and let market personnel think of solutions first when they encounter problems. At the same time, it has established its own sense of responsibility, reduced the phenomenon of making excuses to find reasons when encountering problems, and gradually established the professional ethics of "solving problems is responsibility".
2. Analysis of negative factors: there are too strict places in management, which makes subordinates feel more stressed. Due to strict management, their personality development is too limited, resulting in poor stability. Adjust your thinking in time after finding the above problems.
Fourth, summarize the main problems.
(A) unfamiliar with business knowledge, need to strengthen learning. The full-time and part-time staff in the marketing department are just not familiar with the business, which leads to the inability to clearly express publicity with customers and the loss of customer base. In 20XX, our market will carefully organize all kinds of business study and training.
(b) Market cost data still need to be improved. Although the various expenses in the market are clear, there is no summary of various expenses within the department. In the next year, we will focus on improvement, and make a list of market expenses together with the finance department every month, so as to understand the market expenses and effects more effectively!
(c) The awareness of reporting is weak and needs to be strengthened. Due to the delay in reporting, many things have been delayed. 202 1, the marketing department must strengthen the implementation of the reporting system.
Verb (abbreviation of verb) Suggestions for school development
(A) to strengthen the training of middle-level employees
The middle layer is the cornerstone of a school. At present, our middle level team is stable. Although the level is uneven or the overall level is limited, it needs the training and effective learning mechanism organized by leaders and relevant departments to build an effective communication platform and improve and run in as a whole.
(b) Strengthen the detailed responsibilities of personnel in various departments.
Although I just entered the school, I found that the responsibilities of personnel in various departments were not clear, which led to some work not in place and caused necessary loopholes. It is suggested to formulate the responsibilities of personnel in various departments and positions.
(3) Strengthen team building.
With the school becoming more and more formal step by step, it is suggested to organize appropriate activities in combination with the situation of departments and employees without affecting normal work, which is conducive to strengthening the assistance between departments and team cohesion!
(D) to strengthen business knowledge training
Because the marketing department and consulting department mainly work in data collection and negotiation, it requires us to constantly enrich ourselves, keep abreast of the latest market trends and communicate effectively with customers. So I suggest that business knowledge training should be normalized.
Intransitive verb 202 1 work plan
1, continue to push;
2. Fully carry out cross-industry cooperation;
3. Carry out multi-directional marketing;
4, responsible for completing the tasks assigned by the superior leadership.
The above is the summary of our marketing department's work in 2020. As the saying goes, "Little by little achieves extraordinary things". In the future work, no matter whether the work is boring or colorful, we should constantly accumulate experience, work hard with colleagues, study hard, strive to improve the professional quality of the marketing department itself, and make the greatest contribution to the development of the school.
Annual Work Summary of Marketing Department in 2020 (III) Now that 2020 has passed, I have been in the company for some time. From the initial ignorant newcomer to the experienced old employee now, this change has made me have a different view of myself. It is this kind of growth that makes me more like myself. It is because I grew up step by step that this period of time became unique and profound. I think I will still laugh when I think about it later.
First, establish a correct leadership and management mentality, strict requirements.
As leaders, we should treat every employee fairly, justly and objectively. Be able to listen to the different opinions of subordinates, and don't mix personal feelings with differences at work. In my opinion, the strict requirements for subordinates are not harsh on them, but really help them, force them to make progress and adapt to the cruel competition of society. I said at the meeting of the machine maintenance class: every industry can escape the hidden rules of the development of market economy, the period of rapid development (now the concrete industry is at this stage), the period of market saturation, and the period of survival of the fittest. In the near future, the concrete industry will enter the market saturation period and the survival of the fittest period. By then, some enterprises will be eliminated by the market, employees in the industry will exceed the market demand, and job competition will become more and more fierce. Without excellent work style and technology, it will be eliminated by the market. We are all men. The most basic requirement of a man is to have a sense of family responsibility and the potential to support his wife, raise children and take care of his parents. These potentials require us to have strong social competitiveness, and social competitiveness depends on our mind, hard work, continuous learning and continuous progress, so as to keep up with the pace of social development. We should also seize the opportunity of the rapid development of the current industry and promote ourselves to a higher level through continuous efforts and progress. I don't expect you to become mechanics after working under me for three to five years, but I expect you all to have independent potential. If you can't be strict with yourself at the moment and do everything well within your own scope, how can you make progress? Which company and boss will trust you to lead the team.
Second, create a good team work atmosphere.
In my work, I advocate the idea with my heart: people who are attentive are like the sun, where they shine; Negative people are like the moon, and the fifteenth day of the first month is different. In team management, I will set an example through various channels, so that every employee has a yardstick to measure himself and a direction to work hard. In this employee rating system, I strongly advocate not investigating the past, not investigating employees' past gains and losses, reducing employees' psychological pressure, so as not to cause employees' broken psychology, and trying to help every employee make progress. Discipline, I sincerely advocate "dictatorship first, then xx, a team should have iron discipline, and all actions should follow the command and keep pace to win." Whoever violates discipline will be disciplined, and leaders will take exams. Big website collection adheres to its own principles. If you don't follow the principle of self, you will become a person without principle. In the process of dealing with violations of discipline, it is inevitable that a few employees will be dissatisfied with the handling. At this time, the leaders should immediately conduct counseling work. This is the relationship between "law" and "emotion" The law is nothing more than human feelings. Let's talk about law and human feelings first. This is the working principle of leadership. At work, leaders should affirm the gains and losses and attitudes of employees at work and give appropriate praise and rewards; Deny negative things, give proper criticism and education, and form a mass public opinion in the whole team that can support justice, safeguard justice, stop wrong ideas and prevent immoral phenomena. This kind of public opinion is not one-way indoctrination by leaders, but is based on the overwhelming correct understanding and speech of the whole team. It is identical and correct, and it is infectious and morally binding to all employees. In the concrete implementation process, my method is to make full use of the power of the masses.
Third, the leadership work is meticulous
At work, I try my best to do every employee's work meticulously. Through working procedures, job responsibilities, work forms and other forms, every employee knows what he wants to do and what his daily work requires, so that every employee's daily work is purposeful, targeted and clear.
The above is a summary of my work, thank you.
Annual Work Summary of Marketing Department in 2020 (IV) Time flies, time flies, and it's the end of the year in a blink of an eye. In 2008, we experienced too much bitterness and gained endless achievements and joy. Under the correct leadership and strong support of the Head Office, under the scientific guidance of the branches, and with the full efforts of the branches, we strictly implemented the spirit of the annual work conference of the Head Office, determined the objectives, tasks and work priorities, recognized the situation clearly, strengthened our confidence, forged ahead, paid close attention to implementation, made steady progress in all work, developed major businesses healthily, and achieved the goals set at the beginning of the year.
I. Main work carried out
(1) Strengthen the analysis of valuable customers and formulate marketing strategies.
Through careful combing, we rank our valuable big customers according to the contribution, regularly understand the personal hobbies of customers at all levels, and adopt "locking high-end customers and providing VIP services; Provide special services for mid-range customers; Provide popular convenience services for low-end customers.
(2) Strengthen loan marketing, expand loan scale and continuously optimize credit structure.
In order to enhance the long-term development potential, since the beginning of the year, the Bank has attached great importance to speeding up the loan marketing, actively trying to expand the loan scale and promote the company's deposit business and settlement business. First, loan marketing for outstanding customers, focusing on key enterprises, increasing credit lines and actively marketing loans. The second is to increase the marketing of project loans, and the third is to increase the investment in low-risk loans such as mortgage loans and personal consumption loans. By expanding the increment, more loans will be invested in double-friend customers, thus optimizing the stock and realizing the effective adjustment of the loan structure. In the basic work of loan management, sub-branches strictly implement the early warning and forecasting system as the core, and comprehensively improve the management level of credit assets. First of all, strictly control the access of loans, adhere to the double-excellent strategy in loan issuance, and resolutely refuse loans regardless of whether they are loanable or not; Secondly, adhere to the classified management of loan customers, take the initiative to quit, gradually compress ordinary customers and take the initiative to eliminate inferior customers. Third, strictly implement the early warning and forecasting system of credit management, regard this work as the most powerful tool of credit management and the daily work of every account manager, and increase the assessment and reward and punishment of this work.
(C) diversification of customer maintenance activities
For the purpose of thanking customers, different maintenance methods are adopted according to the characteristics of different customers. For example, on payroll, on the one hand, we can know the actual needs of customers, on the other hand, we can introduce our service channels and wealth management products to customers, and visit key payroll customers at least once a month to find out whether they are satisfied with our services and whether they have new suggestions on our financial products or services.
Strengthen communication and exchange with customers, actively and skillfully provide customers with all kinds of favorable information, including the latest industry information and government information, and enhance customers' understanding of banks. Invite customers to participate in various meaningful activities and grasp marketing opportunities.
(4) Be good at reflection and summary, and accumulate experience.
To some extent, summary is a booster for work progress. It is necessary to sum up the progress and completion of all work, accumulate experience, lay a good foundation for future work, and facilitate the timely discovery of problems and make up for deficiencies. Only by constantly summing up can we accumulate useful things and integrate them to form a powerful working method and marketing system.
This year, our marketing department has made some achievements, but in the face of complex and changeable macroeconomic situation and fierce financial competition, we still have many shortcomings. First, the deposit structure is unreasonable, some deposits are too concentrated in large households, prone to ups and downs, and the resources of pure debt customers are relatively scarce. Second, slow credit supply and complicated procedures restrict the further expansion of credit scale and beneficial improvement of benefits. These are all things that we have to overcome and solve in the future.
Second, the work objectives and measures
In the coming year, we will continue to conscientiously implement the annual spirit of the Head Office, adhere to the top priority of development, strengthen risk management and control, constantly improve our own level, strive to increase market share, and ensure the completion of various business development goals.