Xinhua news agency reporter
The new year is a new atmosphere, and the year of the tiger is born. During the 7-day Spring Festival holiday in 2022, from the snowy plateau to the coast of the East China Sea, from Baishan Blackwater to Lingnan land, the land of China welcomed the new and showed full development vitality.
Tour: The mountains and rivers are full of spring.
On the fourth day of the Lunar New Year, the Beijing Winter Olympics opened as scheduled. During the Winter Olympics, the ice and snow trip added a touch of beauty to this festival.
"Lean forward, keep your center of gravity low, keep your feet stable and relax." At Yahao International Ski Resort in Ningxia, Martha, a tourist, slowly slid down the snow trail under the guidance of her coach and walked through the world of snow and ice wrapped in silver. "Many friends around me, like me, listed skiing as a must-have event in the Spring Festival and experienced the atmosphere of the Winter Olympics by participating in ice and snow sports." Martha said.
Wang Changhe, general manager of Yahao International Ski Resort, said that with the east wind of the Winter Olympics, the passenger flow of ski resorts continued to increase. While strictly implementing the epidemic prevention and control measures such as quotas and appointments, during the Spring Festival, the ski resort received more than10.5 million people per day, an increase of nearly 50% over the usual weekend.
Skating and skiing for the New Year, ice and snow tours "stir up" the holiday tourism market.
Flying pig data shows that the order volume of ice and snow tourism related commodities in the Spring Festival of the Year of the Tiger has increased by over 30% compared with last year's Spring Festival. Among them, the number of "post-00" bookings increased by over 80% year-on-year, far exceeding other age groups. It is worth mentioning that among the top ten cities in tourist areas, southern cities occupy seven seats.
Over the years, spring scenery has been beautiful. In the Spring Festival of the Year of the Tiger, people enjoy folk customs and spring scenery, and people pursue the flavor of the year in their travels.
When love is the most reunion, Ms. Ni, who works in Beijing, chose "reverse reunion" this year. She took her parents from her hometown in Henan, and the family spent the New Year in a homestay in the suburbs of Beijing.
"There are window grilles and lanterns everywhere in the suburbs, and you can also participate in activities such as writing couplets and bonfire nights to experience the original flavor of the year. The atmosphere is very festive and lively. " Ms. Ni said.
There is "poetry and distance" in your heart, don't forget "the scenery in front of you". The tourism summary report of the Spring Festival of the Year of the Tiger in 2022 released by Donkey Mama Travel Network shows that in the Spring Festival of 2022, more tourists will explore new fun at home, and Zhou Bianyou and the province will become the main theme. Skating, skiing, soaking in hot springs, night lantern festival, climbing and praying, the local scenic spots present a scene of prosperity.
B&B Hotel has become a new scene for people to get together. According to the report of Qunar.com's Big Data Research Institute, local consumers accounted for more than 60% of the Spring Festival hotel reservations in Beijing, Shanghai and Guangzhou. Among them, the proportion of local reservations in Beijing reached nearly 80%.
According to the statistics of the data center of the Ministry of Culture and Tourism, in the first three days of the Spring Festival holiday, the total number of domestic tourists was 654.38+0.37 billion, returning to 765.438+0.5% in the same period of the Spring Festival holiday in 2065.438+09.
Purchasing: New year's goods are more fashionable.
Sales of Spring Festival couplets, red envelopes and tiger hats in the Year of the Tiger increased greatly. Prefabricated dishes occupy the "C position" of the New Year's Eve dinner. Smart products and imported food continue to dress up shopping carts for New Year's Eve. Ice and snow consumption has become a popular choice for Spring Festival shopping in the Year of the Tiger, which embodies the new characteristics of new year consumption and becomes a vivid footnote of new year customs.
Among the top ten new year's goods in the Spring Festival of the Year of the Tiger recently released by an e-commerce platform, washing machines, new year's food dishes prepared by chefs in advance, ski clothes, low-calorie snacks, tiger hats and other products are on the list. Smarter, healthier, more convenient, ice and snow have become the outstanding features of this year's new year's goods.
When the Winter Olympics meets the Spring Festival, the consumption enthusiasm with ice and snow elements is also ignited. On the Tmall platform, from New Year's Eve to the fourth day of the first month, the sales of ski equipment increased by more than 180% year-on-year, and the sales of ice sports-related categories increased by more than 300% year-on-year.
Affected by the epidemic and other factors, more and more people choose to "celebrate the New Year on the spot". No matter where people are, the heart of reunion has never changed, and a flowing new year's goods convey people's thoughts and blessings to relatives and friends. From the eighth day of the twelfth lunar month to the seventh day of the first month, the 2022 National Online New Year Festival further promoted the upsurge of online shopping for new year's goods. Big data from a number of e-commerce platforms shows that before and after the Spring Festival, the proportion of orders sent to different places has increased significantly compared with the past, and the trend of buying new year's goods across provinces is more obvious.
In consumers' shopping carts, upgraded and high-quality goods and services continue to be the protagonists. On the Tmall platform, from New Year's Eve to New Year's Day, the sales of green household appliances increased by more than 1 10% year-on-year. On the platform of JD.COM, the turnover of life service, local gameplay and car service increased by 287%, 206% and 148% respectively.
Young people can't eat, and the new taste of new year's goods is quietly upgrading. Imported fresh foods such as arctic shellfish, bread crabs, kiwis and cherries have become "sharp weapons" in online shopping. Tmall's sales of imported fresh fruits increased by 286% year-on-year.
Delicious crispy meat and original time-honored signature dishes, which were once popular in the food circle, are now more and more appearing on the dinner table of the Spring Festival family in the form of prefabricated dishes. On the platform of JD.COM, the online shopping sales of New Year's Eve increased by more than 170% year-on-year. The order volume of the group purchase package for the National New Year's Eve of Meituan has doubled compared with the same period of last year.
Play: "Fu" to thousands of households
Eating, drinking and having fun is the eternal theme of the Spring Festival. During the Spring Festival, watching a movie by the whole family is not only a leisure choice, but also a sense of family ceremony.
During the Spring Festival, a number of films with their own characteristics were released, such as the films to resist US aggression and aid Korea, Watergate Bridge in Lake Changjin, Sniper, animated film Bears Return to Earth, Pleasant Goat's Basket, Big Big Wolf Going Out of the Future, and comedy film Black Boy Not Too Cold, which provided rich visual experience for the audience.
According to the statistics of the National Film Bureau, as of 0: 00 on February 5, the total box office of the Spring Festival in 2022 exceeded 4.5 billion yuan. Among them, Lake Changjin Watergate Bridge became the box office champion of the Spring Festival.
The sound of gongs and drums makes the countryside more beautiful. In Jiaozuo, Henan Province, "tiger hunting" is an indispensable traditional art in festivals.
"The folk art of' Tiger Fighting' has a history of 100 years, and it was listed in the fourth batch of national intangible cultural heritage in 20 14." Chen Ling, the inheritor of Jiaozuo Tiger Dance, said that as an entertainment project in the village during the slack season, the dance of "Tiger Fighting" is grounded and easy to master, and all villagers can join the performance team to "play".
Enjoy a cultural feast and save your strength. In Qufu, Shandong Province, the Confucius Museum launched the theme exhibition "Confucius welcomes the New Year". The theme of the exhibition is "Fushou Kangning", so that the audience can watch Confucius' consumption during the New Year and feel the atmosphere of "the best in the world".
In Liaoning, it is very lively to see lanterns and exhibitions of intangible works. In these exhibitions, in addition to the tiger theme, the elements of the Winter Olympics have also become the "new favorites" of the exhibitions.
In the new year, the sky is high and the clouds are light. Chinese astronauts celebrated the New Year on the China Space Station for the first time. Sticking the word "Fu", writing Spring Festival couplets, eating jiaozi, too busy to appreciate "Tiger".
On the third day of the Lunar New Year, the "Tiangong Classroom" started. Through scientific experiments, Wang Yaping "transformed" the Olympic rings in China Space Station to cheer for the Winter Olympics athletes.
There is a bright moon in the sky, and spring scenery in Kyushu is the same. This holiday, with more personalized consumption patterns, more quality new year purchases and more cultural holiday customs, the window of the Spring Festival Golden Week shows the resilience and potential of consumption abroad, showing a vibrant and jubilant and peaceful scene.
Officer on duty: Plateau