As an international sports super brand, Adidas has long been widely accepted by Chinese people, and both online and offline have developed very rapidly. Nowadays, online shopping is a common way of shopping. You can see Adidas on many network platforms, which can be described as ubiquitous, thus proving that everyone is crazy about Adidas.

With the development of online shopping and the improvement of everyone's experience, many people will not choose to buy Adidas products on the platform because the authorization of Adidas is very strict. Adidas carries out online authorization and authorizes it to Tmall's official flagship store. You can rest assured that you can buy Adidas products in Tmall's official flagship store.

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According to statistics, Adidas' Tmall flagship store had 20 million consumers by February this year. In fact, in the field of digitalization, Adidas didn't start early. After all, in China market, such as Taobao platform, mobile phone business began to develop as early as 20 13. So far, 90% of 700 million Taobao users have chosen to shop on the mobile side.

Adidas, which settled in Tmall in 2009, has also achieved a record high share price through the digital development of Taobao in recent years. In the first quarter of fiscal year 20 19, Adidas' market revenue in China increased by 16%, its net profit increased by 17% year-on-year, and its share price rose by 25%.

The strategic focus of Adidas Group's global new product release is to put new products in Tmall. In the future, the heavy new products of Adidas running shoes, basketball shoes and football shoes will be launched in Tmall, which proves the important influence of Tmall flagship store in the field of Adidas digital management.