First, choose the appropriate store address according to the product positioning.
They all run imported wine franchise stores, and the product positioning is different, so the store location is different. Although imported wine franchisees don't have to be located in crowded places, do you think it is appropriate to operate high-end wine monopoly and choose the store location in the vegetable market? In the same way, if it is positioned as a wine product mainly for low-end consumers, then this imported wine franchise store is more suitable to be opened near ordinary residential areas.
Second, according to the product characteristics, formulate the corresponding retail price.
No matter where the imported wine franchise stores are located, the product prices will be divided into high, medium and low grades, and the difference is only to see which grade of products is the main one. Not every seller can accept the same price. After all, there is still such a demand in the market. Some products are used to attract popularity and impact sales, while others are used to earn greater profits. Therefore, imported wine franchisees can set some competitive and attractive retail prices according to different product characteristics to meet the consumption needs of different levels of people!
Third, the knowledge training of the sales staff of imported wine franchisees.
When the imported wine franchisees promote sales, they actually sell not only the products themselves, but also a kind of culture and concept to consumers, thus establishing their own brand image. What are the selling points of your products? How does this wine taste? What's the difference ... when consumers ask these questions, they need the sales staff of imported wine franchisees to have rich professional knowledge in order to let consumers know about their products and promote their purchase. Rich professional knowledge comes from training, so it is necessary to conduct regular professional training for the sales staff of imported wine franchisees, so that they can not only master sales skills, but also understand their own product characteristics and professional wine knowledge.
Fourth, make different promotion plans for different time periods.
Promotion is an indispensable method to attract popularity and increase sales. In order to improve the sales of imported wine franchisees, it is very effective to specify corresponding and distinctive promotional activities for different time periods and holidays. For example, holiday theme promotion, special purchase and bundled sales, limited time snapping up, etc. In fact, these promotional activities are not difficult to do, as long as the imported wine franchisees promote them according to the theme of the activities and the corresponding holidays and product characteristics.
Verb (abbreviation of verb) maintains a reasonable inventory plan of products at any time.
In order to achieve refined inventory management, it is actually necessary to have good data docking between sales staff and warehouse managers, record warehouse sales inventory regularly, and make appropriate replenishment plans every day. At present, it is difficult to import domestic red wine into specialty stores, but as long as you use digital inventory management flexibly, you can know your inventory records and turnaround time safely. After all, ensuring sufficient inventory can make your products profitable after the arrival of the peak season and will not cause too much loss when the off-season comes!