Do you think the channels of health care products are reliable? I think the channels of health care products are more reliable. The industrial chain of health care products is divided into raw material manufacturing, production and circulation. In the process of raw material manufacturing, upstream raw material suppliers hand over all kinds of raw materials needed in production to brand manufacturers by directly providing or acting as agents for traders. First of all, the reporter found some brands of "nourishing compound bird's nest ointment" in medicine, claiming to have the effect of "nourishing ovary, benefiting qi and generating yang" However, the reporter did not find the details of the qualification certificate of the product from the product page, and the answer was that the product was neither a medicine nor a health food, but a "tonic medicine".

In the background of interest tribes, the daily tasks are roughly divided into several categories: logging in today, signing in tribes, publishing topics, commenting on topics, sharing topics, etc. If you want to make your own number have high weight, you must do platform tasks every day, pay attention to other people's posts in comments, do not send any advertisements, and write comments with objective personal experience. In the production process, brand manufacturers make various raw materials into powder, tablet, capsule, liquid and package. This step is usually produced by our own factory, or commissioned by OEM factory as needed.

At present, domestic distribution channels are relatively concentrated, mainly composed of direct sales, pharmacies, e-commerce and so on. , accounting for 89% of the total market. Direct selling mainly relies on intensive distribution of goods sales agents to directly connect with consumers. For other non-direct channels, brand suppliers directly supply or look for corresponding distributors. The direct sales channels of health care products show a downward trend, with the proportion dropping from 39% in 20 15 to 25% in 2020, and the pharmacy channels dropping from 3 1% to 23%.

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