Morality is people's behavior, attitude and moral character, and it is a socially recognized value standard. In the water-filled countryside, people advocate the virtues of honesty and trustworthiness, respecting the old and caring for the young, and being helpful. This moral concern is reflected in daily communication, social communication and business activities. This noble morality and harmonious interpersonal relationship unite the society.
As a spiritual concept, "full water is full of virtue" is very important for building a harmonious society. It organically integrates the spiritual ecology of society, thus driving people to have an upward social attitude towards goodness. Under the guidance of this kind of values, people's behavior will no longer only focus on their own interests, but will have altruism and social responsibility, thus forming a high-level social life attitude and a spontaneous social autonomy mechanism.