Single typesetting and tiled layout
That is, pictures are all over the page. This processing method is mostly used in cover design. The tiled picture needs more tension, and the picture with visual center of gravity is suitable for this kind of treatment. Another situation is to use pictures as the background, or tile.
Zhonghui Design Original Album Design
Step 2 leave this page blank
That is, the picture should be smaller than the layout, with white space around it. There are also two situations here. First, the picture is located in the center of the layout, and the white space around the picture is symmetrical. This effect is similar to a photo frame and is often used in cover design. Another situation is that the blank around the picture is asymmetric. As shown below, the areas with more white space will be used for typesetting, which is often used for poster design and album page design.
3. Picture and color block typesetting
Sometimes when designing, pictures and color blocks will be combined for typesetting, which will not be as monotonous as only pictures, and text can also be typeset with color blocks. It can also play the role of focusing. However, in this layout, we should pay attention to the fact that there are not too many colors in the color blocks, and the colors should preferably come from pictures or adopt colors similar to pictures to achieve mutual integration of the layout.
4. Cross-edition
That is, in album design, let the pictures occupy two pages at the same time. When there is only one picture in the cross layout, if the picture is only arranged in half layout, the other half layout is easy to be monotonous, so in this case, the cross layout design is usually adopted, and the enlarged picture will be more tense, and the left and right layouts can be related.
5. Double-screen typesetting
In the design of photo album, sometimes we have to treat a page as a layout, and sometimes we need to treat a spread as a layout, which depends on the specific content and typesetting form, so we should consider the typesetting of pictures in both cases.
What are the design requirements of the product manual? In the whole business operation process, corporate brochure plays an important role in external image publicity. It not only represents the image of an enterprise, but also is an advertising medium for enterprises to publicize their own culture, business information, services and product characteristics. With the increasingly fierce social competition, more and more enterprises realize the importance of their own image and brand, and pay more and more attention to the production of corporate brochure.
Zhonghui Design Original Album Design
However, the factors behind corporate brochure and the demand for professionals should not be underestimated. What do you need to do and pay attention to when designing a high-quality corporate brochure? Let's see:
Step 1: brochure design scheme
This can be said to be the key point of designing a corporate brochure. So before doing corporate brochure, make it clear that the brochure is an annual report? Or a corporate image book? Is the main purpose to sell products? Or for the superior leadership? Or what is the target customer group? After the basic needs are determined, we will continue to communicate in depth according to the situation of the enterprise, the analysis of competitive advantages and disadvantages, the actual situation of the industry, consumer groups and the transmission of cultural concepts, do a good job in positioning this album, and finally determine the design style of the album. Only by finding the right positioning can all the work in the future be carried out in an orderly way around this positioning.
Step 2: Design the first draft
After the album design scheme is completed, professional designers need to design and complete the first draft. On the basis of the established scheme, it needs many adjustments to optimize the album design to the expected satisfaction. Design is an important link, and if you want to get satisfactory results, you must work hard on the details.
Step 3: Make continuous progress.
On the basis of the first draft, the company brochure requires simple and clear color expression to ensure the clear communication of advertising information. The direct display of graphics is the main means of expression. According to the requirements of the advertising theme and the appropriate background environment, people feel an atmosphere, artistic conception or style after reading it.
How do graphic designers design picture books? In today's society, competition is becoming increasingly fierce. In order to enhance the market competitiveness of enterprises, enterprises adopt different ways to expand the company's external publicity. Album design is one of the most important forms of expression. There are three elements in album design. First of all, we should inquire about the background, market survey and occupation survey. Inquiring is the beginning and foundation of design. Secondly, the content is divided into two parts: theme and specific content, which is the basic preparation material for the album designer before design. In addition, there is creativity, and conception is the first step of design. Among the three elements of album design, creativity has always been independent of design. Let's take a look.
1, the album design should be creative.
Good ideas come not only from the design of movie posters and magazine advertisements, but also from the theme. A picture book that shows the advantages of the enterprise, is suitable for and develops steadily, and pays special attention to the overall image of the enterprise.
2. The album design should have a good theme.
Without the refinement of the theme, there is no soul in designing brochures. Corporate brochure design must have a good "planner". The first step in planning a brochure is to refine the theme, that is, to refine and understand the brand development strategy, corporate image strategy and marketing strategy.
A good brochure design is like a well-made movie. Story making, rhythm control and eye-catching pictures all test the level of design and planning. The framework of brochure design is the framework of film. A good structure is like a rhythmic movie, a woman with a figure, and a booklet with "Rise, Move, Turn and Close".
3. Design scale of picture books and brochures
Publicity card is a complete publicity method, which is mailed, distributed and given to relevant enterprises and personnel, trade fairs, symposiums and consumers who buy goods in order to expand the popularity of enterprises and products. Promote products, strengthen buyers' understanding of products, and strengthen the effect of advertising.
The above is the introduction of graphic designers' strategies for album design. Perhaps the most difficult thing to convey ideas in your visual works. Among the three elements of album design, creativity is more important than everything else. It may be the most difficult thing to convey ideas in your visual works, so it is particularly important to improve your skills.