Yangshengtang was launched in 2009 and broadcast on BTV Beijing Satellite TV Channel. The first broadcast is at 17:25 every day, and the replay is at 05:03 every day. The host countries are Liu Hongyue, Jing Liu and Yang Yaqi.
The program "Yangshengtang" adopts the way of studio interviews and feature films, with the aim of "spreading the way of health preservation and teaching the skills of health preservation", adhering to the traditional medical theory and according to the guiding ideology of "harmony between man and nature" in China's traditional health preservation, systematically introduces the traditional health preservation culture in China, and at the same time introduces the practical health preservation methods in a targeted way.
20 17 On February 20th, producer Tian Tian of Yangshengtang won the "Top Ten Producers" award in the 11th TV production industry.
With the aim of "serving citizens and putting people first", Yangshengtang will make great efforts in the breadth, depth and relevance of its content, fully embody the principle of "being close to reality, life and people" and the characteristics of localization, and become an "information supermarket" for urban citizens.
In view of the new requirements of enterprise development, Yangshengtang observes the diverse changes of the audience's demand for TV culture, keeps pace with the times, constantly integrates resources and makes adjustments.
Efforts should be made to expand channel brand marketing, enhance brand influence, set up a full-time department responsible for overall publicity, packaging, planning and promotion, further improve the content, enhance the audience's awareness and attention, and strive to deepen the audience's awareness and reputation with open and advanced creative marketing and unique overall packaging.