1. Market segmentation according to geographical variables. That is, according to the geographical location and natural environment of consumers, the market is subdivided. Geographical variables can be used as the basis of market segmentation, because consumers in different geographical environments often have different needs and preferences for the same product, and they will have different reactions to the marketing strategies and measures adopted by enterprises.
2. Divide the market by demographic variables. In other words, market segmentation is based on demographic variables, such as age, gender, family size, family life cycle, income, occupation, education level, religion, race and nationality.
3. Market segmentation according to psychological variables. That is, the market is subdivided according to social class, lifestyle, personality and other psychological factors.
4. Market segmentation through behavioral variables. In other words, buyers are divided into different groups according to their understanding, attitude, use and reaction to products. Many people believe that behavioral variables can more directly reflect the differences in consumer demand, thus becoming the best entry point for market segmentation.
Legal basis:
Market segmentation method
Criteria for market segmentation:
I. Geographical factors
1, geographical area 2, population density.
Second, the population factor.
1, age 2, sex 3, nationality 4, education level 5, occupation 6, family population composition 7, family economic income.
Third, psychological factors.
Fourth, behavioral factors.
1, purchase motivation 2, purchase status 3, purchase frequency 4, sensitivity to price 5, sensitivity to service 6, trust in brand 5, desire factor.