Many people who have just started to open beauty salons will have such a misunderstanding, that is, the location of beauty salons must be chosen in prosperous areas, thinking that people there are basically white-collar, financially capable and like to spend time maintaining themselves.

There are many advantages in choosing a location to open a beauty salon in a prosperous area. But we haven't forgotten that it also has some shortcomings. In a busy area, the rent is very high. If the profit we earn reaches the load or just equals the cost, it also means that the location is wrong.

Second, according to the decision of consumer groups.

There are two main types of customers who go to beauty salons, one is female customers and the other is male customers. 25-45-year-old white-collar workers and housewives, many white-collar workers and high-income earners, in order to show their identity, most will choose high-end beauty salons;

Housewives are another group of "high-income" members. They have strong business strength and only visit high-end beauty salons to restore their youthful and beautiful faces. So for these customers, beauty salons should be located near high-end office buildings and residential areas.

Let's start with male clients. At present, with the prevalence of men's beauty style, men's beauty salons and men's health centers have also sprung up. Unlike female white-collar workers, male customers don't like to let everyone know about beauty care, so the location of male beauty salons must be relatively secret, either in the office building or in the community.

Third, check the surrounding environment.

Many times, some beauty salon operators like to open their stores at intersections because it is convenient for pedestrians to pass by, which can increase purchasing power and brand promotion.

However, the environment around this road is worth thinking about. Cars come and go every day, which brings great noise pollution. Beauty salons need a quiet environment when caring for customers.