It is not only our creed, but also the goal of our cause to enhance the value of products, employees and enterprises with excellent quality, so as to win the respect of society. Excellent quality is not only the excellent quality of real estate works, but also the in-place service and noble quality of life.

Enterprise core values: loyalty, cooperation, innovation and efficiency.

Loyalty: loyal to Heiner, honest and trustworthy.

Loyalty to Heiner means forming a community of interests and common development with Heiner; Being loyal to Heiner means being loyal to your work and your post; Being loyal to Heiner means strictly observing Heiner's corporate secrets, maintaining Heiner's corporate image, and not doing anything that harms Heiner's interests and image; Honesty and trustworthiness means seeking truth from facts and doing what you can; A word spoken is a word that must be honored.

Cooperation: teamwork, dedication and due diligence.

Cooperation means teamwork and mutual cooperation. Only by cooperating with each other and developing team spirit can we improve work efficiency, promote enterprise development and realize our personal interests and self-worth. Without cooperation, no one will achieve anything. Dedication is the attitude and principle of work.

Innovation: diligent in learning, innovative and enterprising.

Diligence means continuous learning, whether at work or in spare time; Innovation and enterprising, the most important thing is the innovation of thinking and ideas. All Heiner employees should be innovative and keep pace with the times.

Efficiency: seeking truth from facts, giving priority to efficiency.

Pragmatic means striving for progress while maintaining stability, characterized by stability, which requires both development and risk control; Efficiency is the key to the success or failure of enterprise competition, and emphasizing efficiency helps to shape the competitiveness of enterprises.

Enterprise spirit: diligence, hard work, pragmatism and pursuit of Excellence

Industrious and enterprising

In the process of starting a business, Haina people work hard and constantly strive for self-improvement. They have no conditions to actively create conditions and are not afraid of difficulties and hardships. With extraordinary spirit and perseverance, they have achieved the cause of Haina today. This good tradition will be a valuable spiritual wealth for Heiner.

Diligent and pragmatic

Insist on seeking truth and being pragmatic, and refrain from formalism. Strive to form a good atmosphere that pays attention to practical work, stresses practical results and looks at actual performance. Never satisfied, entrepreneurship is eternal. Treat every job with the spirit of entrepreneurship, regard every achievement as a new starting point, and constantly carry out new practices. Strive to build a first-class staff and create a first-class corporate image with first-class standards, first-class work and first-class performance.

striving for excellence

Actively advocate the broad masses of employees to pursue Excellence with high spirit. Take creating outstanding performance as the eternal goal and sacred mission of the company, show the company's strong strength with outstanding performance, create more outstanding performance in the fierce market competition with strong strength, serve the country, contribute to society and repay shareholders and employees.

Corporate style: public, honest, bright, fast, strict and practical.

Gong: Open and aboveboard, fair and just, honest and trustworthy, and timely rewards and punishments. Trust others, trust others.

Sincerity: be loyal to the enterprise, be honest with colleagues, respect and appreciate each other, and always be grateful.

Ming: Clear objectives, clear responsibilities, information sharing and transparent management. Be good at finding problems, be brave in solving problems, and find solutions without making excuses when encountering difficulties.

Fast: strengthen coordination, optimize the process, respond quickly, be firm, be willing to cooperate, never shirk, and always maintain passion. Efficiency creates business opportunities and speed creates wealth.

Strict: strict standards, self-discipline, dedication, persistence, tenacity, introspection, empathy and transcendence. The interests of the company are above everything else.

Reality: visionary, diligent, practical, pragmatic, responsible, ambitious and indifferent.

Enterprise slogan: create a new life in the city

We have a common home-Haina Real Estate; We have a common name-Haina people; We have a common idea-all rivers run into the sea.