1. Wash the car-this is the most important thing. Our newly opened decoration shop usually washes the car for three days for free, mainly to attract car owners. If the owner thinks your washing here is good, he will probably come every day, so three days free is nothing. It's best to get a card, so that you can withdraw funds quickly. For example, washing the car. This is 10. If a car wash card for 10 cars only costs 120 yuan or 100 yuan, then there will definitely be many people to apply for the card for convenience and money saving. There are tens of thousands of people with hundreds of people, and some working capital can be recovered in advance.
2. Car beauty decoration-mainly waxing and decorating cars, as well as car films, car stickers and some car appearance beauty decoration, which is also one of the main incomes of decoration shops. Generally, film pasting accounts for 30% of the decoration shop's income.
3. Car maintenance and beauty-mainly car painting, sheet metal, polishing, glaze sealing, painting and other car beauty maintenance. Like ordinary cars, there are scratches or dents on the outside. If you go to a 4S shop for maintenance, it will definitely be more expensive. If you go to the decoration shop for painting, polishing or simple maintenance, the price will definitely be cheaper. So many people will go to the decoration shop to solve the small problems of those cars. Some professionals are definitely needed in this field.
4. Car modification-this aspect is also the reason why many people like to go to decoration shops, such as car appearance modification, interior modification and sound modification. A good decoration shop often has a car modified by its own shop, which looks cool. When people stop at the door, they will come and ask for revision. Here, someone converted a 70,000-80,000 Suzuki Swift into a violent racing car and stopped at the entrance of the decoration shop to attract passers-by. At present, there is a lot of room for improvement in the domestic automobile modification industry. Generally, people with ordinary cars want to modify their cars, which looks cool, so they are willing to spend money.
5. Decoration store sales-buy more decorative things in the decoration store, such as car cushions, backrests, or seat covers, as well as personalized license plates, decorative pictures of car gas filling ports, car wheel eyebrows and other car-related things. These things are essential, because others will go to your shop to wash their cars, and they will definitely buy them when they see what they like, which is also one of the items of decoration shop income.
These are my personal views on beauty shops. You can decide according to your own funds and shops. After all, some things, such as car modification, definitely need to hire a professional master to work for you. But if you want to open a professional large-scale car decoration shop, you still need some content. Otherwise, you might as well open a stall to wash someone else's car. Also, when hiring employees to wash cars, choose those who are willing to endure hardships, those who can't wash them cleanly, and those who are afraid of the cold in winter. I advise you not to hire them. They are too expensive, and it is not good to smash their own signs. A, car beauty refers to the appearance and interior of the car thoroughly clean and protect, such as car paint treatment, waxing, modification, decoration, beautification, protection, etc. Belonging to the field of automobile beauty.
There are three modes to join the automobile beauty industry: a, comprehensive one-stop beauty includes car washing, but the starting point is high and it takes a lot of time and energy; B, specialty stores, only to be individual champions, but to choose the right project; C, auto shop, which can be a home textile and sports equipment shop, is actually equivalent to selling goods, not providing services.
Investment can be more or less, depending on personal economic strength. The initial investment of automobile beauty shop spans a large span, ranging from100000 yuan to more than 700000 yuan, mainly including rent, decoration, initial purchase, two to three months of operating cash and other expenses.
* Choosing a lucky store to evaluate the risk position has a great influence on the success or failure of any store. Generally speaking, the following three places are ideal addresses for opening a shop:
First, large residential areas. After driving the car home, the owner can find a professional to dress up his car without taking any unnecessary wrong path. This in itself means that a shop that provides convenience and saves time is naturally a signboard.
The second is near gas stations and auto repair shops. Nowadays, many auto beauty shops are opened next to gas stations and auto repair shops. When the owner refuels and "overhauls", that is, when the car has been running for a long time, it is naturally time to give the car maintenance.
Third, it is close to expressway, where the traffic volume is relatively large.
* the most basic tool for car beauty:
1: air pump,
2. Waxing machine,
3. glazing machine,
4: vacuum cleaner,
5: polishing machine,
6. Electric wrench,
7: Hot air gun (for film pasting)
8: Some deerskin
9: Some bath towels (pure cotton)
10: towel (pure cotton)
1 1: car washing machine (attracting popularity and driving other business development)
12: foam sprayer
13: related washing liquid auto beauty products are available at the auto parts wholesale department, and can be purchased at the nearest auto parts wholesale department.
B, return on investment analysis
Monthly average operating income of project charging standard
Car wash 10- 15 yuan/car 20 x30 days 6000-9000 yuan.
Ozone disinfection 30- 100 yuan/car 30 cars 900-3000 yuan.
Sealing glaze 680- 1200 yuan/10 car 6800- 12000 yuan.
Indoor sauna 100-200 yuan /20 cars, 2000-4000 yuan.
Deluxe skylight 3000-8000 yuan/car 1 car 3000-8000 yuan.
Deluxe leather refit 2000-6000 yuan/car 1 car 2000-6000 yuan.
The car DVD system was modified to 2000- 1 ten thousand yuan/1 vehicle 2000- 1 ten thousand yuan.
Backing radar 300-800 yuan /5 cars 1500-4000 yuan.
Central anti-theft 200-600 yuan /5 cars 1000-3000 yuan.
Chassis armor care 800- 1200 yuan/5 cars 4000-6000 yuan.
Sound insulation and noise reduction is 4800-8000 yuan/3 vehicles 14400-24000 yuan.
Riot-proof thermal insulation solar film is 300-3,000 yuan/5 vehicles1500-15,000 yuan.
Boutique department stores and accessories 20-200 yuan/person, 50 people each time (times) 1000- 10000 yuan.
Other income
The total is 46100-114000 yuan.
Cost, number of employees, average wage expenditure
Labor wage 12 person, 1200 yuan/month,14,400 yuan/month.
Tax 100- 1000 yuan/month
Cost (water and electricity) 2000 yuan/month
Comprehensive profit 1 1600-78600 yuan/month.
C, about the secret of automobile beauty joining.
Investors are interested in joining a "national chain car beauty shop", which is actually an inertia! -I thought I had taken refuge in a "big brand", and with a mature model, everything would be fine if I paid tens of thousands of dollars to join the company. But, you know what? Some so-called "big brands" have just started to speculate recently. And the joining fee you paid: including brand use fee, trademark licensing fee, training materials fee, planning fee, service fee and so on! You actually get nothing. You're just the biggest consumer at headquarters! Just buy him a lot of goods first! Do you know how much money was wasted? Let me tell you: 68,000 yuan will be joined, and the headquarters will earn you 48,000 yuan; Join us with 65438+100000, and the headquarters will earn you 70000; Join 200,000 and the headquarters will earn you150,000! Shocked? But that's the truth. !
In the field of automobile beauty, there is no brand advantage at present, and it is in the stage of "whoever publicizes is a famous brand". Some "auto beauty franchise chain" companies are speculating and fishing in troubled waters. For more shortcomings, I disdain too much exposure. Let me say two things first: first, no automobile beauty shop enterprise has national brand benefits, and joining can't achieve the advantages enjoyed by brands. "Joining the chain" is just a hype trick and a "money-making tool" for the headquarters! Some "foreign brands, foreign chains" just registered foreign licenses in China, wearing foreign coats (fake foreign brands). Second, no enterprise has established its own national logistics distribution system, and the later support is just an armchair strategist. Because of this, joining the national chain of automobile beauty is actually "spending your own money to raise other people's children." In terms of development mode, business positioning, product channels, product prices, etc. , will be subject to people, large capital precipitation, slow investment recovery.
At present, the profit of auto beauty shop is not as magical as the legend! With the gradual improvement of automobile factory configuration, the market for installing anti-theft devices and central locking devices is getting smaller and smaller, and the profit is very low. The market for changing stereos is also shrinking. Now friends in the industry know that CD players are hard to make money. Only by selling speakers and subwoofers together can we make a little profit. The profits of movies are getting less and less. Investors should pay special attention to the renovation of some "auto beauty franchise chains" speculation companies, and "new functions and new concepts" emerge one after another. Project hype has caused a large number of investors to lose their money!
1, in the field of automobile beauty, about brand enjoyment and brand value.
Franchise chain, in a market economy society with perfect legal system, is indeed a benign business model. However, in the domestic market, many "smart" businessmen have developed the "franchise chain" model as a tool to collect money. Now that we have "China characteristics", let's analyze the problem in detail.
In "Market Analysis", I made a clear exposition on the brand problem of the automobile aftermarket, please refer to it. Here is a way to judge the brand value. You just need to see who its advertising audience is, and you will know. Is that its advertisement is for consumers? Or is it for investors?
For example, McDonald's advertising is tirelessly done for consumers, so it has a brand and enjoys value. What about the aftermarket? No matter how you advertise to attract investors, it's just to make money! Not brand value.
2. Joining the model shop at the headquarters is actually just a look. Then show it to investors!
Many model shops in the headquarters of automobile beauty chain are very stylish, which is a certain degree of project hype. Model shop, and then show it to investors, especially amateur investors.
Model shop, profit is not the purpose, as long as it can close the position. Of course, the profit is better. The key to a model shop is to do a good job in image design and make the store lively. It is not difficult to do these two things. My consultant cooperated, so this is the content.
Therefore, when investigating the market, investors should learn to analyze rationally and choose real experts to cooperate. Investment, in fact, is to understand yourself first, and then to understand the market.
3. If you must try to join, it is recommended to start from an early age!
If you must join a "national automobile beauty chain", I will give you a suggestion besides admiring your "dedication" and courage, starting from the bottom of the "national automobile beauty chain" (no more than 20,000). Joining the headquarters encourages you to be in one step, but it is just to get more joining fees. )
Any business is an amateur earned by experts. As a rational investor, you must first become an expert and be responsible for your investment behavior. With the minimum investment level, let yourself become a quasi-expert, and then combine your own ability to examine investment behavior. To say the least, even if the investment is wrong, the loss will be kept to a minimum.
If the investment is successful, you will be more active. "Do you want to set up another portal and do it yourself? Or increase investment in by going up one flight of stairs? " I have it completely under control.
I can assure you that no "national automobile beauty chain" will refuse your request for capital increase.
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